July 2012 - Mercedes-Benz/smart

MERCEDES-BENZ POSTS JULY SALES OF 19,311

smart up 138.5%, Sprinter up 27.2% for the Month; Total MBUSA at 22,294 up 5.8%

Mercedes-Benz USA (MBUSA) today reported July sales of 19,311 for its Mercedes-Benz models, delivering a record year-to-date total of 147,905 new vehicles to customers, up 13.8%.

August 01, 2012
MONTVALE, N.J.

Mercedes-Benz USA (MBUSA) today reported July sales of 19,311 for its Mercedes-Benz models, delivering a record year-to-date total of 147,905 new vehicles to customers, up 13.8%.

Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter of the month totaled 22,294, up 5.8% bringing an MBUSA year-to-date total of 164,912, up 18.6%

Mercedes-Benz sales for the month of July were led by the C-, E- and GL-Class model lines.  The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 5,663, up 24.4%.  The 9th generation E-Class followed with sales of 5,089 and MBUSA’s largest SUV, the GL-Class, rounded out the top three with sales of 2,494, up 32%.

At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring - posted sales of 449 yielding an increase of 382.8% and the flagship coupe, the CL, sold 39 vehicles for an increase of 62.5%.  The SLS AMG supercar retailed at 59 for the month, up 20.4% over the same period last year.

On a year-to-date basis, top performers were the C-Class with 43,349, the E-Class with 35,455 and the M-Class with 22,416.

Monthly sales of the high-performance AMG models were 457, up 11.7% versus July 2011 (409) and up 54.3% year to date.

Sales of the company’s BlueTEC diesel models were up 45% for the year at 9,957 compared to the 6,866 diesels sold over the same time last year.

The company’s smart brand continued nine consecutive months of sales increases with July sales of 780 , a 138.5% jump for the month (compared to the 327 vehicles sold in July 2011) bringing the year-to-date volume to 5,528 up 1,590.5%

On the van side, sales of Sprinter vans saw another best-ever sales month in July with 2,203 – up 27.2% over last year and up 30% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,519 vehicles in July; an increase of 10.6% when compared to July 2011 (sales of 5,895 vehicles).  On a year-to-date basis, MBCPO sold 45,938 vehicles, an increase of 0.4% over the comparable period (with sales of 45,750 vehicles).