September 2012: Mitsubishi Motors North America

MITSUBISHI MOTORS REPORTS RECORD OUTLANDER SPORT SALES

CYPRESS, Calif. (October 2, 2012) – Mitsubishi Motors North America (MMNA) today reported September sales of the Outlander Sport that marked the highest total for a month in the two years the fuel-efficient crossover has been on the market.    

Outlander Sport sales were 2,253 for the month, an increase of 49.0 percent compared to September 2011.  The previous record monthly sales for Outlander Sport were 1,618 in March of this year.

“The Outlander Sport’s combination of fuel-efficiency, performance, and style, as highlighted in the ‘Unpretentious’ Outlander Sport marketing campaign, is obviously resonating with customers,” said MMNA President & CEO Yoichi Yokozawa.

Outlander Sport continues to be Mitsubishi’s top seller in the U.S. and began production in Normal, Illinois in July.

Overall Mitsubishi sales were 4,806 units, down 17.2 percent compared to September 2011.  “Comparisons to last year’s total sales are still being slightly affected by some models that ended their production last year,” Yokozawa added.  “Obviously, this effect will have a diminishing impact over the next few months.”