Jump to content
Create New...
  • William Maley
    William Maley

    Cadillac Packs Up Headquarters, Heads To New York

      Cadillac Heads Off The New York


    Cadillac is undergoing a number of changes. From the appointment of a new head to new models heading out to dealers, and more that are to be revealed. Now, the luxury automaker is moving to a new home.

    Yesterday, General Motors announced that Cadillac will be moving to a new headquarters in New York City. The new HQ will be located in the SoHo area with a "multipurpose brand and event space in conjunction with modern loft offices." At this time, Cadillac is deciding who will move to the headquarters at this time. However, technical operations will remain in Michigan. The move is expected to finish up next year.

    “With the relentless upward repositioning of successive new-generation Cadillac products, the next logical step is to provide Cadillac more freedom to cultivate the brand in pursuit of further global growth. Cadillac’s mission is to reinstate the brand to a pre-eminent position among global luxury brands, a bold challenge requiring a distinct and focused new organization. More than a division or brand, Cadillac is becoming a center of excellence for our company,” said GM President Dan Ammann.

    Along with the move, General Motors also announced that Cadillac will be spun off as a separate business unit. This means the brand will have a bit more independence.

    Source: General Motors

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected]or you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    Cadillac Expands to Become Separate Business Unit, Adds New York Headquarters

    NEW YORK – As part of the continued expansion of Cadillac, General Motors today announced a strategic realignment that will establish the flagship brand as a separate business unit. In addition, the new Cadillac organization will expand to New York with a new global headquarters opening in 2015.

    The realignment affirms Cadillac’s importance to GM’s strategy. Creating a new Cadillac business unit enables it to pursue growing opportunities in the luxury automotive market with more focus and clarity.

    “With the relentless upward repositioning of successive new-generation Cadillac products, the next logical step is to provide Cadillac more freedom to cultivate the brand in pursuit of further global growth,” said GM President Dan Ammann.

    “Cadillac’s mission is to reinstate the brand to a pre-eminent position among global luxury brands, a bold challenge requiring a distinct and focused new organization,” Ammann said. “More than a division or brand, Cadillac is becoming a center of excellence for our company.”

    Johan de Nysschen, who joined Cadillac as its new president in August, will be responsible for the brand’s overall operational performance.

    Cadillac’s leadership council is headed by de Nysschen, and consists of Jim Bunnell, vice president of sales and service; Uwe Ellinghaus, chief marketing officer; David Colasinski, chief financial officer; David Leone, executive chief engineer, and Andrew Smith, executive director of design. Further expansion of the Cadillac leadership team will be announced later.

    Expansion Includes New York Headquarters

    The plan includes expansion to New York City in the form of a multipurpose brand and event space in conjunction with modern loft offices located in the heart of a city renowned for establishing trends and setting standards for the global luxury market.

    While the majority of functions with oversight and responsibility for both global and U.S. operations will be located at the new global headquarters, there will be no change to technical product development teams located in Michigan, nor does the plan impact manufacturing or assembly operations. Cadillac management is reviewing options for which specific staffs will be based in New York and which will remain in current locations in the Detroit-area or elsewhere.

    Cadillac has operations in more than 40 countries. The brand’s ongoing growth has been driven by an expanded product portfolio, leading to 28 percent global growth in 2013 and an increase of about 10 percent so far this year. Cadillac sales in China have grown 64 percent year to date.

    “We are very proud of our Detroit roots and heritage, and the majority of the Cadillac workforce will remain in Michigan," de Nysschen said. "But there is no city in the world where the inhabitants are more immersed in a premium lifestyle than in New York. Establishing our new global headquarters in Soho places Cadillac at the epicenter of sophisticated living. It allows our team to share experiences with premium-brand consumers and develop attitudes in common with our audience."

    Company officials thanked New York Gov. Andrew Cuomo for his active support of and involvement in establishing the creation of Cadillac NYC.

    "As the media and advertising capital of the world, New York is the ideal location for Cadillac to move its marketing operations to enhance their brand and spur future growth," Gov. Andrew M. Cuomo said.

    "From Day One, our administration has been creating a more business-friendly environment that encourages new investments and job creation, and today is another example of how that approach is delivering results for New Yorkers. I welcome Cadillac's marketing team to New York and commend them on their decision to invest personnel and resources alongside our world-class workforce."

    Said U.S. Sen. Chuck Schumer: “To have an iconic American brand like Cadillac choose Manhattan for its global headquarters is another example that this city is a growing hub of innovation. New York continues to be a magnet for the best and the brightest companies and workers alike, and as Cadillac continues on its impressive growth trajectory as a global brand, I’m thrilled it will do so based in New York City."

    User Feedback

    Recommended Comments

    ...spun off as a separate business unit.

     

    They say everything is cyclical. This is excellent news- Cadillac was pretty autonomous up thru the 1970s, if the new GM gives Cadillac it's head' and own engineering, we could be looking at the groundwork for a true renaissance. 

    • Agree 3
    Link to comment
    Share on other sites

    Separating from the mainstream GM brands is a good idea.  Cadillac needs to be more exclusive and original and break away from the pack.  Although I do wonder if this is more for show and marketing.

    • Agree 3
    Link to comment
    Share on other sites

    From the numerous commentary I've read on this, and I would tend to agree it's probably correct; NYC is a much more global city, at least perceptually.

    This is all fine & well, but a Divisional Engineering department & budget is far more significant.

     

    'Cadillac Engineering' was touted in press releases a number of years ago, but I never got a firm idea of the structure of such- anyone know and details?

    Link to comment
    Share on other sites

    No clue on the details, but I guess it mostly means a separate budget so the brand can have more independence in sourcing vehicle systems.

    Edited by ZL-1
    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • Community Hive Community Hive

    Community Hive allows you to follow your favorite communities all in one place.

    Follow on Community Hive
  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • At the New York Auto Show this week, Hyundai unveiled the 2025 Hyundai Tuscon.  This mild refresh modernizes the Tuscon and brings it more into alignment with the rest of the Hyundai lineup, including their EVs. The exterior styling updates, largely consisting of a front fascia update, are subtle. Inside, Hyundai made the interior more open and airy with a new, lower-height dashboard featuring a panoramic gauge and infotainment screen. The screens consist of twin 12.3-inch displays with crisper colors and graphics, as well as faster processing speeds.  While the screens can control all functions of the car, Hyundai still included physical buttons for the most frequently used controls.  Wireless Android Auto and Apple Carplay are now standard across the line. A new steering wheel features a much more open design, and on premium trims, the gear selector is now an electronically controlled stalk on the right side of the wheel, much like in the Hyundai Ioniq 6. On some Tuscon models, a new 12-inch color heads-up display with premium graphics is available, and for the first time, navigation directions from Apple Carplay and Android Auto will appear in the display. Proximity key with push button start is now standard across the 2025 Hyundai Tuscon lineup, while an available Digital Key 2 allows for fob-free driving and access via the driver's mobile phone. For 2025, Tucson adds Forward Attention Warning, which utilizes an infrared camera mounted on the steering column to help track the driver’s eye gaze and monitor attention levels to help ensure safe driving. Available Smart Cruise Control 2 continually assesses driver alertness. If the driver is found to be unresponsive, the system can even help safely bring the vehicle to a stop, activating the hazard lights and the electronic parking brake once the vehicle is stopped. Additionally, rear outboard passenger seatbelts now feature standard pretensioners and load limiters. The powertrains largely carry over from the previous model with a standard 187-horsepower 2.5-liter 4-cylinder at the entry level end. Also available is a 1.6-liter turbocharged hybrid with 231 horsepower with a slightly more powerful electric drive unit (47.7-kW, up from 44.2-kW), and a 6-speed automatic transmission. The plug-in hybrid model features the same 1.6-liter unit, but now paired with a larger electric drive unit with 72.0-kW of output rather than the 66.9-kW motor from the prior year. The plug-in hybrid boasts 268-horspower total system power. With a 13.4-kWh lithium-ion battery pack, the 2025 Hyundai Tucson plug-in hybrid takes less than 2 hours to charge on a level 2 charger.  All hybrid models come standard with all-wheel drive. 2025 Tucson 2.5L models will arrive at U.S. dealerships in June, while 1.6L turbo hybrid and plug-in hybrid models will be available late summer. View full article
    • Plastic cladding = off road.  Instead of killing the Sonata, they should just put plastic body cladding down the side and raise the price by $10k and call it the Sonata HD Overlander X.  Instant hit.
    • Considering a planet with 8 Billion and he sold almost 2 million cars, then he is covering .025% of the population compared to other auto companies. I think 2024 going into 2025 we will see other auto companies top Tesla. You and I are two peas in a pod as I also was up on a hill watching the implosion and thinking what a waste as it was a great building. I love the Kingdome and hate the new stadium.  Agree it was surreal to see the ship hit the support pillar and the whole building just collapse. Be interesting to see what replaces it as today bridges built like that are not allowed due to the exact nature of how it collapsed.  Yes, Tesla is a love or hate and the minimalist approach is not for everyone. I honestly have to agree with the comment @smk4565 I believe made that the touch screen only will be the future of cheap autos and switches and buttons will be the higher end autos. Interesting times we live in for sure.
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search

Change privacy settings