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Cadillac News

Cadillac's Boss: No, We're Not Cutting Prices To Counter Slumping Sales

Sep 22 2014 12:15 PM | Cadillac News
Cadillac's president isn't planning to cut prices to reverse the trend of slumping sales for the brand.

"We cannot deny the fact that we are leaving behind our traditional customer base. It will take several years before a sufficiently large part of the audience who until now have been concentrating on the German brands will find us in their consideration set," said Cadillac President Johan de Nysschen in a interview with Automotive News.

"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars. Or you have to drop the price and continue to transact at the prices where you were historically. I think the logical conclusion is that it's better to build off...

Cadillac Confirms Flagship, To Be Built In Detroit In 2015

Sep 19 2014 11:45 AM | Cadillac News

New Top End Cadillac to be Built in Detroit in 2015

DETROIT – Cadillac announced today it will elevate its growing portfolio with a new, top-end, high-technology car. The as-yet unnamed Cadillac will go into production in the fourth quarter of 2015 at the Detroit-Hamtramck assembly plant.
The addition of this new Cadillac is part of a previously announced $384 million investment in the facility on Detroit’s east side. Tools and equipment unique to the Cadillac model were installed recently.
“The objective for this upcoming model is to lift the Cadillac range by entering the elite class of top-level luxury cars,” said Cadillac President Johan de Nysschen. “Currently in development, this new rear wheel driv...

Cadillac Heads To The Drawing Board To Solve CTS Sales

Sep 05 2014 01:25 PM | Cadillac News
Despite rave reviews, the Cadillac CTS has been slipping in sales. Sales in July slipped 29 percent, while August saw another 35 percent drop. This is a the opposite of what is happening in the luxury marketplace as sales are currently up six percent. A possible cause to this is the base price of the CTS has climbed $6,000 from the previous model.

“While it may have been a terrific car, it may not have been perceived as having earned its stripes for that kind of pricing against the Germans. Cadillac has just not earned its way to charge the kind of premium that the Germans can get,” said Michelle Krebs, senior analyst with Autotrader.com.

Uwe Ellinghaus, Cadillac's chief marketing officer said in a recent interview...

Cadillac's Chief Engineer: SRX Redesign and Flagship Coming Next Year

Aug 18 2014 08:45 AM | William Maley in Cadillac News

Cadillac has some big things coming in 2015. Dave Leone, Cadillac’s chief engineer told reporters last week in California that 2015 will see the introduction of the long-rumored and speculated flagship. Possibly wearing the name of the LTS, this news s...

General Motors Exec: ELR Is Not Our Tesla Competitor

Aug 14 2014 01:45 PM | William Maley in Cadillac News

Many people see the Cadillac ELR as General Motors' direct competitor to the Tesla Model S, but GM's head of global product development, Mark Reuss says it isn't. “People like to say the ELR is, but it’s really not. It’s a different car, it’s a differ...

Cadillac Adds Some Platinum On The 2015 Escalade

Aug 12 2014 09:15 AM | William Maley in Cadillac News

New Platinum Collection, Added Features Elevate Escalade Craftsmanship and TechnologyEntire SUV line gets 8-Speed transmission, Surround View camera and 4G LTE connectivityDETROIT – Cadillac today announced numerous enhancements to the just-launched 20...

Under Consideration: Cadillac Escalade May Get VSport, V6 Engines

Jul 15 2014 09:15 AM | William Maley in Cadillac News

A recent report from Automotive News says Cadillac is thinking about adding more engines choices to the the Escalade. David Schiavone, the Escalade's brand manager says a twin-turbo V6 and turbodiesel V6 are being talked about for the model. The twin-t...