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Cadillac News

Cadillac's Marketing Boss Isn't A Fan Of The Three Letter Names

Mar 17 2014 08:45 AM | Cadillac News
For almost a decade, Cadillac has been using a three-letter naming system which is (insert letter here) followed by T and S. Small sedans such as the ATS start towards the beginning of the alphabet while larger sedans such as the XTS go towards the end. However, not all of Cadillac's vehicles follow this. For example, the SRX crossover and Escalade.
Many complain that Cadillac's nomenclature is confusing and will only get worse when more models are added. Cadillac's marketing chief Uwe Ellinghaus is one of them.
"There's no doubt with an expanding product portfolio we need to revise our entire nomenclature," Ellinghaus told reporters at Geneva.
How Cadillac plans to change their nom...

Spying: Enough About The Cadillac ATS-V, Here's The CTS-V

Feb 20 2014 02:15 PM | Cadillac News
The past few months have seen numerous spy shots of the Cadillac ATS-V come out. While its good to see that GM is working on it, there hasn't anything groundbreaking in that time. What is groundbreaking is getting the first spy shots of the bigger brother, the upcoming CTS-V.
Undergoing some cold-weather testing, the CTS-V is wrapped up in some light camouflage, but there are some giveaways letting you know its true intent. The most noticeable item is the grille treatment with vertical bars. Autoblog says that the V-series will likely have different design traits from the standard models. There's also a meaty set of exhaust pipes sticking out.
As for power, sources say a version of the 6.2L Supercharged...

Cadillac Answers The "How Can We Get You Into An ELR" Question

Jan 29 2014 03:45 PM | Cadillac News

Cadillac Enhances ELR Buying Experience
 Early adopters to receive complimentary home charger and installationDETROIT – Cadillac is offering a complimentary 240-volt home charging station and installation to early buyers of the all-new 2014 ELR electrified luxury coupe.
 "The ELR's blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself," said Uwe Ellinghaus, chief marketing officer, Global Cadillac. "Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market."
 Cadillac is offering the ELR on an ultra-low-mileage, 39-mont...

Peeking At Global Cadillac VP's Wishlist

Jan 27 2014 01:00 PM | William Maley in Cadillac News

Last week, we brought you a story talking about what Global Cadillac's Vice President, Robert E. Ferguson would like to see happen with the ATS lineup. This week, we bring you a couple more items from the VP's wishlist.   Edmunds had the chan...

Spying: Cadillac's Flagship Is Alive!

Jan 22 2014 02:55 PM | William Maley in Cadillac News

The rumors of the flagship emanating from Cadillac have been written and talked about for the past few years. But as of this week, the flagship appears to be given the green light as evidenced by spy shots.   While General Motors has made sure to...

Cadillac's Global Chief Says More ATS Variants Are On The Table

Jan 22 2014 08:25 AM | William Maley in Cadillac News

Cadillac's Senior Vice President, Bob Ferguson said in a interview with Automotive News last week that the company is considering expanding the ATS lineup.   "You've made the investment. You've built a brand within a brand. If you have a winner, y...

Rumorpile: ATS-V Packing A 425 Horsepower Twin-Turbo V6

Jan 18 2014 09:15 AM | William Maley in Cadillac News

It seems with every passing moment, the rumorpile churns more information out on the upcoming Cadillac ATS-V. Case in point is a report from Motor Trend this week which says the ATS-V will utilize the 3.6L Twin-Turbo V6 engine with 425 horsepower under...