Jump to content
Create New...
  • William Maley
    William Maley

    Dodge Tries A New One-Year Lease Program On The Challenger and Charger

      Dodge Figures Out A Way To Move 2014 Chargers and Challengers off lots.


    Whenever an automaker reveals a new model at an auto show, they tend to have a difficult time trying to sell the current model. But Dodge is going to try something new they hope will alleviate that problem.

    The Dodge Double-Down will offer buyers a one-year lease on a 2014 Charger and Challenger starting on April 17, the same day the brand will be showing off the new 2015 versions of the two models. After a year, a buyer can move into a three-year lease on a 2015 model of either vehicle for the same payment and no more money down. If a buyer decides to buy either 2015 model, they'll get a $1,000 incentive.

    “If you have your eye on a new Challenger or Charger, there’s no need to wait for the new models to arrive. The Dodge Double-Up program lets you drive today’s Charger or Challenger and trade to the 2015 with no increase in payment. This is our way of thanking our loyal Charger and Challenger customers, and extending this offer to any new customers longing to get into one of these iconic muscle cars,” said Tim Kuniskis, Dodge Brand President and CEO, Chrysler Group LLC.

    Now there are exceptions to this deal. You cannot get a Charger SE or any SRT models under this plan. Also, you have you use the same dealer that you do the one-year lease to do the other part of the deal.

    Source: Automotive News (Subscription Required), Dodge

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected]or you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    Dodge Brand Offers ‘Double-Up’ Program on 2014 Dodge Charger and Challenger

    • Get a 2014 Charger or Challenger now; trade to a 2015 Charger or Challenger and keep the same payment
    • Innovative, industry-exclusive lease program offered through end of August 2014
    • No additional down payment required on eligible 2015 models
    • Flexibility to choose a Charger or Challenger now and switch to the other model later
    • Augmented reality App coming in May; experience 2015 Charger and Challenger on tablets and mobile devices

    April 14, 2014 , Auburn Hills, Mich. - New 2015 Dodge Charger and Dodge Challenger muscle cars are coming later this year, but there is no need to wait to get into one of these performance icons.

    The Dodge brand has crafted the “Double-Up” program for Charger and Challenger enthusiasts. Eligible customers can lease a 2014 Charger or Challenger for 12 months, and leave the dealership with a guarantee that when they return in a year and follow program rules they will have the same lease payment on a new 2015 Charger or Challenger.

    Customers can take advantage of this innovative program now through the end of August 2014.

    “If you have your eye on a new Challenger or Charger, there’s no need to wait for the new models to arrive,” said Tim Kuniskis, Dodge Brand President and CEO, Chrysler Group LLC. “The Dodge Double-Up program lets you drive today’s Charger or Challenger and trade to the 2015 with no increase in payment. This is our way of thanking our loyal Charger and Challenger customers, and extending this offer to any new customers longing to get into one of these iconic muscle cars.”

    Both the Charger and Challenger were strong sales performers during 2013. Last year, the Charger recorded its best annual sales since 2007, while the Challenger posted its best annual sales ever.

    Under this new “Double-Up” program, eligible customers may enter into a 12-month lease for a 2014 Charger (excluding Charger SE and Charger SRT) or a 2014 Challenger (excluding Challenger SRT).

    When their 12-month lease is up these eligible customers who follow program rules are guaranteed the same lease payment on a 36-month lease, with no additional down payment, on select all-new 2015 Charger or Challenger models. Customers may lease any 2015 Charger (excluding Charger SE and Charger SRT) and any 2015 Challenger (excluding Challenger SRT). If customers choose to purchase the 2015 model, they will receive $1,000 bonus cash toward the purchase of the vehicle.

    Customers must use the same Dodge dealership for both transactions, lease through Chrysler Capital and follow program rules for eligibility. Customers interested in this offer should see their Dodge dealer for program terms and conditions and further information.

    In addition to revealing the 2015 Dodge Charger and 2015 Dodge Challenger this week at the New York Auto Show (NYAS), the brand has created a "Dodge 2015 Experience," which provides consumers a unique browser-based 360-degree sneak preview of the new vehicles before they are available in dealer showrooms.

    Dodge enthusiasts attending the New York Auto Show, and those visiting Dodge dealerships afterwards, will have the opportunity to check out the "Dodge 2015 Experience" on iPads programmed with 2015 Charger and Challenger photos, videos and 360-degree exterior and interior views.

    They will also get the first peek at the upcoming three-dimensional augmented reality App coming in May. The App will allow consumers to experience the 2015 vehicles through their own tablets or mobile devices. Users can change the vehicle color and wheels, take 360-degree tours of the inside and outside of the new vehicles and drive their Chargers or Challengers on a virtual track.

    User Feedback

    Recommended Comments



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • Community Hive Community Hive

    Community Hive allows you to follow your favorite communities all in one place.

    Follow on Community Hive
  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • So three major problems with this car, one, terrible Jellybean external shape, not impressed at all with the style. Second is the buttonless dash having everything via a touch screen and rotary knob, terrible safety issue as your eyes will be off the road more than on trying to find the right option in the right menu. Third is the center pack clearly cuts into valuable leg space based on their own picture. This is a hard pass.
    • Great Masculine shape, really digging the style they did here.
    • First seen at the Shanghai Auto Show (see article: Polestar 4 - The New Breed of Electric SUV Coupe), Polestar brought the Polestar 4 to the New York International Auto Show for North Americans to see in person. Polestar calls the Polestar 4 an "electric SUV 4-door coupe". Outside of that marketing speak, the Polestar 4 is a slightly lifted four-door hatchback about 190 inches in length, or roughly 2 inches shorter than a Toyota Camry.  Built without rear glass, the Polestar 4 makes use of a rear camera for visibility astern. Polestar 4 features a plethora of standard content, including 20-inch 5 V-spoke black diamond cut alloy wheels, panoramic glass roof, adaptive cruise control, 360 parking camera with 3D view, energy saving heat pump, front-illuminated Polestar logo, e-latch doors, power-operated tailgate with soft close, Polestar digital key, wireless phone charging, and 8-way electrical driver seat and 6-way electrical passenger seat. The fastest production car the brand has ever developed to date, Polestar 4 can accomplish a 0-60 mph sprint in 3.7 seconds and in top spec can produce 544 horsepower. Long-range single-motor variants have 272 horsepower and a targeted EPA range of over 300 miles. All long range variants have a 102 kWh battery capable of 200 kW charging on a DC Fast Charger and 11 kW on home level-2 charging. Google built-in is ... built in and includes Google Assistant, Google Maps and Google Play. Polestar continues to offer a leading connected in-car experience. As with all other Polestar cars, regular over-the-air updates allow for new features and improvements to be sent remotely to all vehicles. Pricing starts at $54,900, with orders opening in April for deliveries in the latter half of this year.   View full article
  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search

Change privacy settings