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Head Of Fiat North America Leaves
Nov 21 2011 02:25 PM | mudmonster in Fiat News
Laura Soave, the head of the Fiat in North America, is leaving the company. Soave oversaw the return of Fiat in North America with 500. However flagging sales, slow dealer network expansion and marketing disasters (see Jeniffer Lopez ads) have cause Soave to leave.Through October, Fiat has only sold 15,826 500s. A far cry from the 50,000 500s goal for 2011. The news is made even worse when Automotive News reports that 29 out of the 150 Fiat dealers didn't sell one 500 last month.
Soave's replacement is Timothy Kuniskis. Kuniskis previous position was Director of Product Marketing for Chrysler and Fiat.
Source: Automotive News (Subscription Required)
Press Release is on Page 2
11 Comments
Ohhh ... trust me, I'll go there and I'll totally trash her like she trashed Fiat's U.S. relaunching.
I will say, though, she'll have to put out better for me than she did for Fiat.
You would think someone from Chrysler would show her this and this as proof that having celebrities in your ads isn't always a great idea.
The woman above, although the same of course applies to J-Lo. Don't care about the bad ads, I just care about dat bad ass.
Hopefully she's keeping regular business hours after leaving Fiat then. I'll show her things about fucking inappropriately she couldn't even dream of.
Horsey, IMO. To each his own.