Ford Standing By Fiesta, Despite Sales Slide

William Maley

Staff Writer - CheersandGears.com

August 15, 2012

When Ford launched the Fiesta in the United States in 2010, they had very high hopes for it. However, the Fiesta has been seeing its sales dip.

So far this year, Fiesta sales are down 25% to 35,385 vehicles. The reason? Consumers are flocking to the Fiesta's big brother, the Focus. So far in 2012, the Focus has seen its sales go up by 31% to 147,877 vehicles.

Ford is standing behind the Fiesta, despite the sales slide.

“The small-car segment, given its size, the largest in the industry, is large enough for two vehicles,” said Erich Merkle, Ford’s U.S. sales analyst.

Source: Bloomberg

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.