Honda USA CEO Vowing To Make Crosstour Successful

Tetsuo Iwamura, President and CEO of American Honda, told Autoblog that he is disappointed with the current sales of the Crosstour.

"In the case of the Crosstour, I'm really disappointed because that's a nice car, [with] very beautiful styling, and it gives very good driving performance as well as packaging. But yet, we went a bit too far."

Since being introduced back in 2009 as a 2010 model, the Crosstour has been struggling in sales. So far in 2011, Honda has only moved 16,679 Crosstours - a 36% drop compared to 2010 when Honda sold 25,927 Crosstours.

Iwamaura said Honda is actually "quite satisfied" with sales of most of its vehicle lines (i.e. Accord, Civic, CR-V), maintaining that he sees nothing within Honda that has prevented the company from generating new hit models. Iwamaura also said the company will continue development of its niche players.

"With further refinement of styling and performance, it will be a very good success, a leading model," Iwamaura said.

Source: Autoblog