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Honda USA CEO Vowing To Make Crosstour Successful


Tetsuo Iwamura, President and CEO of American Honda, told Autoblog that he is disappointed with the current sales of the Crosstour.

"In the case of the Crosstour, I'm really disappointed because that's a nice car, [with] very beautiful styling, and it gives very good driving performance as well as packaging. But yet, we went a bit too far."

Since being introduced back in 2009 as a 2010 model, the Crosstour has been struggling in sales. So far in 2011, Honda has only moved 16,679 Crosstours - a 36% drop compared to 2010 when Honda sold 25,927 Crosstours.

Iwamaura said Honda is actually "quite satisfied" with sales of most of its vehicle lines (i.e. Accord, Civic, CR-V), maintaining that he sees nothing within Honda that has prevented the company from generating new hit models. Iwamaura also said the company will continue development of its niche players.

"With further refinement of styling and performance, it will be a very good success, a leading model," Iwamaura said.

Source: Autoblog
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9 Comments

stop it, i almost spit out my drink!!!!!
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stop it, i almost spit out my drink!!!!!



Agreed....Honda built a Turd and the best they can do is let it die quietly.
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This car is not attractive from any angle. Maybe Iwamura is also the genius behind the Acura shield grille.
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"In the case of the Crosstour, I'm really disappointed because that's a nice car, [with] very beautiful styling, and it gives very good driving performance as well as packaging. But yet, we went a bit too far."


Man the amount of kool-aid that guy is drinking is enough to give a small town's worth of children diabetes.
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Dude's on crack if he thinks anything short of euthanasia will bring a resolution to this monstrosity.
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I'm sure the CEO of AMC was thinking the same thing about the Eagle GT back in 1983
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Dude's on crack if he thinks anything short of euthanasia will bring a resolution to this monstrosity.



Like Franenstein, the horrors of some vehicles live on beyond the grave.
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Honestly, I haven't quite figured out which I hate more... this or the X6.
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I'm sure the CEO of AMC was thinking the same thing about the Eagle GT back in 1983


I doubt Tippett thought that, as Eagle lost two models in '83... the coupe and the kammback... and remaining Eagle sales were already falling hard. Besides, at that point, the French were likely using Tippett as a puppet.

AMC always knew they had their back to the wall. Please don't compare them to a bunch of arrogant folks trying to sell ice to Eskimos.
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