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Jaguar Looks At Changing Direction Of Next XJ, Going Upmarket

Jaguar XJ XF XK

William Maley
Staff Writer - CheersandGears.com
September 17, 2012

Jaguar is in the midst of changes. Both with one of their models and the possibility of moving more upmarket.

Inside Line reports that Jaguar is debating where to take the next-generation XJ. One side, headed by CEO Ralf Speth wants to take the next-generation XJ and design it much closer to the Mercedes-Benz S-Class. The other side wants to see Jaguar stick with the distinctive styling theme of the current model.

Why the design change-up? Sales in key markets for the XJ have been dropping. In the U.S. alone, sales are about half when compared to the S-Class and BMW 7-Series. Though we're wondering if the sales drop is due to the design or other reasons, like not offering AWD or some other powertrain choice than a V8.

Source: Inside Line

Next: Going Upmarket





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4 Comments

add AWD, that's cheaper than a whole new platform and that will pick up sales in the cold climes.
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Does anyone even need/use AWD in the Snowbelt these days? Shouldn't better tires solve those issues instead?
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AWD plus non-V8 models would help......... Polarizing styling isn't necessarily bad, as the 1st Bangle-butt 7-Series sales figures (worldwide) prove.........
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Does anyone even need/use AWD in the Snowbelt these days? Shouldn't better tires solve those issues instead?

Most buyers are too lazy to switch to proper winter tires and rely on weak 'all-season' tires it seems...
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