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Lincoln Heads East To China

Ford Lincoln China

William Maley
Staff Writer - CheersandGears.com
August 29, 2012

This week, Ford announced that its luxury branch, Lincoln will be heading out to China in the second half of 2014.

"Lincoln is an important part of our plan, and introducing Lincoln in China marks the next step in our expansion in Asia and our commitment to serving customers in the luxury market," said Ford President and CEO Alan Mulally.

Lincoln says that by the end of this decade, luxury cars will account for 2.7 million sales. Lincoln also says that China will dwarf the U.S. in sales.

What is Lincoln's strategy to take a slice of China's market? "Lincoln will deliver an exceptional and personalized brand experience for Chinese customers seeking luxury tailored to their own needs." Lincoln isn't saying what that will mean for their vehicle lineup in China, most likely long-wheelbase models are on the table.

Source: Lincoln

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

Press Release is on Page 2





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4 Comments

First they need a decent Lincoln to sell! What are they thinking?
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First they need a decent Lincoln to sell! What are they thinking?


This is so true, my first feeling was that they need to build a luxury car first and then they need to truly make it/market it different than a ford.

They have a long way to go before they will be a competitive force in China.
Hope they are looking at what everyone else is doing.
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My question is: what is Lincoln?

I mean, does Ford intend to duplicate the Toyota/Lexus business model? Will a RWD Falcon and a large Lincoln share a platform? What does Ford want to do with Lincoln?
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My question is: what is Lincoln?

I mean, does Ford intend to duplicate the Toyota/Lexus business model? Will a RWD Falcon and a large Lincoln share a platform? What does Ford want to do with Lincoln?

just imho
we won't find out for at least a year
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