Lincoln To Stick With MK(Insert odd letter here) Naming Scheme

One thing weird w/ their naming scheme is there is no progression...MKZ is the junior car to the MKS instead of the other way around...MKT sort of fits relative to MKS, though...

maybe we should start a petition...

That idea has gone into the trash-

along with Lincoln's sales

MK-I; MK-II; etc. would make for an interesting naming progression, and one based on MK as Mrk something... That would be Alhpanumerics with a connection to Licoln's past prosperity

The grille work of Lincoln's bother me more than the names.

The lack of a strong design theme is what bothers me most... by leaving the silhouette basically similar to Fords they end up with the perception that they are just Fords with a fancy grille. Buick may use all the same platforms as Chevy, but there is substantially better visual differentiation between the brands.

The lack of a strong design theme is what bothers me most... by leaving the silhouette basically similar to Fords they end up with the perception that they are just Fords with a fancy grille. Buick may use all the same platforms as Chevy, but there is substantially better visual differentiation between the brands.

That was true for a very long time, but the new MKZ looks nothing like a Fusion, so hopefully that's the first step in finally giving Lincoln it's own identity with each subsequent model they release.  I find the new MKZ very distinctive and appealing from the A-pillar back.  I think the front needs some work, but it overall its great design and hopefully a sign of good things to come.

I have no problem if there was ONE 'MK-' name, but when they're all of the same ilk, bleck.

I agree that the MKZ (I had to googleimage it to see if I was referencing the right one) is distinctive and expressive.

I just saw that 'self-steer' vid- the techies will eat it up but all it will do is enable texting while driving. Well, if a grandchild was driving their grandparent's car, that is.

The lack of a strong design theme is what bothers me most... by leaving the silhouette basically similar to Fords they end up with the perception that they are just Fords with a fancy grille. Buick may use all the same platforms as Chevy, but there is substantially better visual differentiation between the brands.

 

That was true for a very long time, but the new MKZ looks nothing like a Fusion, so hopefully that's the first step in finally giving Lincoln it's own identity with each subsequent model they release.  I find the new MKZ very distinctive and appealing from the A-pillar back.  I think the front needs some work, but it overall its great design and hopefully a sign of good things to come.

Side Profile Screams Volvo to me. The Rear is truly a break and does not say Rebadged Ford. The front end is just plain awful IMHO.

I have no problem if there was ONE 'MK-' name, but when they're all of the same ilk, bleck.

 

I agree that the MKZ (I had to googleimage it to see if I was referencing the right one) is distinctive and expressive.

I just saw that 'self-steer' vid- the techies will eat it up but all it will do is enable texting while driving. Well, if a grandchild was driving their grandparent's car, that is.

I agree that their whole MK........... naming system will end up confusing people as the 3rd letter does nothing to tell you if it is a car, CUV, SUV, Hybrid, Truck etc.

I have come to the feeling that most auto companies have lost any common sense in their ability to name auto's with a solid market driving name and auto identity.

>>"the 3rd letter does nothing to tell you if it is a car, CUV, SUV, Hybrid, Truck etc."<<

No; I reject this overly-simplistic system. Rampant homogenization is draining the last shreds of soul out of automobiles. 

If a person can't look at an SUV and tell it's an SUV without reading a code letter, screw 'em.

And as for more & more OEMs stuffing engine liters into vehicle 'names', screw their lack of creativity.

>>"the 3rd letter does nothing to tell you if it is a car, CUV, SUV, Hybrid, Truck etc."<<

 

No; I reject this overly-simplistic system. Rampant homogenization is draining the last shreds of soul out of automobiles. 

If a person can't look at an SUV and tell it's an SUV without reading a code letter, screw 'em.

And as for more & more OEMs stuffing engine liters into vehicle 'names', screw their lack of creativity.

It's not that.  It's that in discussion saying "I drive a Lincoln MKX" and then the person says "Is that the car or the SUV?"  Even worse is Lincoln MKT.... "OH I loved that Lincoln Truck!"

But that's dumbing your entire identification system down to the LCD- who wants to do that?? The vast majority of consumers have no earthly idea what a E350 is, more probably identify it as a cube van than a mercedees 4-dr.

No manufacturer should bend over to the clueless. So some don't know what it is by the moniker alone in conversation, either they learn these things or continue to look stupid.