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Wanted: Partner For Mazda
Feb 15 2012 09:30 AM | mudmonster in Mazda News
William MaleyEditor/Reporter - CheersandGears.com
February 15, 2012
Mazda is hurting. The brand posted this week a net loss in 2011 of about $1.29 billion, its forth year of losses and the largest loss since 2011. There are two reasons; Mazda builds and exports more vehicles from Japan by percentage of total volume than any other automaker, which means it has been hurting the most due the Yen getting stronger. Also, with Ford reducing its stake in Mazda from 33% to less than 4% means Mazda doesn't have any deep pockets to help out.
Mazda CEO Takashi Yamanouchi said the company is "actively" seeking partners and that "every option" is being considered. Naturally, considering "every option" would include Mazda licensing their Skyactiv technology to other automakers.
Source: Automotive News (Subscription Required)
13 Comments
I wonder which cars really make them money?
They Miata just seems way to long in the tooth and none of the other models really drive any passion in my opinion.
Ford is right to get rid of another sucking hole for money.
My gut tells me Mazda could be gone in 3 to 5 years unless the japan gov throws them a life line.
Judging from VW's experience with Suzuki.. I think VW might be cold the idea
Still too many auto name plates out there. Consolidation will continue for the next 3-5 years I think.
You know, I can actually see that.
I have to disagree as I think VW is fully tasked with all the other companies they have bought or tied up with. BMW and MB have their own Level 1 versions that equal a chevy, but for other markets than Europe, Mazda might make sense for them so they do not dilute their luxury image.