Wanted: Partner For Mazda

By William Maley

February 15, 2012
By William Maley • February 15, 2012

Wanted: Partner For Mazda

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William Maley

Editor/Reporter - CheersandGears.com

February 15, 2012

Mazda is hurting. The brand posted this week a net loss in 2011 of about $1.29 billion, its forth year of losses and the largest loss since 2011. There are two reasons; Mazda builds and exports more vehicles from Japan by percentage of total volume than any other automaker, which means it has been hurting the most due the Yen getting stronger. Also, with Ford reducing its stake in Mazda from 33% to less than 4% means Mazda doesn't have any deep pockets to help out.

Mazda CEO Takashi Yamanouchi said the company is "actively" seeking partners and that "every option" is being considered. Naturally, considering "every option" would include Mazda licensing their Skyactiv technology to other automakers.

Source: Automotive News (Subscription Required)
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