Apr 21 2015 08:35 AM | Subaru NewsSubaru's parent company, Fuji Heavy Industries has a plan to increase to increase overall value by 2020. To help them out, Subaru has plans on expanding their performance arm, STI in the U.S.
"The United States is the highest priority for STI. We'd like to create a car that drivers can control like their own legs so they can push the car to the limit," said STI President Yoshio Hirakawa to Automotive News.
STI has three parts to its business: Complete vehicles, performance parts, and motorsports. At the moment, the U.S. is STI's biggest market for vehicles. 2014 saw 6,500 WRX STIs be sold in the U.S.
How does Subaru plan on expanding STI in the U.S.? We got a sneak peek at New York earlier this month when...
Mar 25 2015 04:15 PM | Subaru NewsSubaru is planning a new seven-seat crossover for the U.S. marketplace that will be out in the next couple of years. But there is one problem the company is dealing with at the moment: should we go with a Forester-inspired or Outback-inspired look?
"How can we differentiate the position of our product? That is the fundamental strategy," said " said Nobuhiko Murakami, senior vice president of global marketing for Subaru's parent company Fuji Heavy Industries.
Both options have advantages: the Forester is easily-recognizable as a crossover, while the Outback has the rugged, off-road look. The one option Subaru will be avoiding is the Tribeca - the automaker's first attempt at a seven-seat crossover. The odd looks made...
Dec 23 2014 09:35 AM | Subaru NewsSubaru might be the next automaker to follow the downsizing trend. Speaking with Australian outlet CarAdvice.com.au, Yoichi Hori, Subaru's deputy general manager engineering department mentioned the possibility of dropping their six-cylinder engine - used in the Legacy and Outback models - and replacing it with a turbocharged four-cylinder.
“Our research said the six-cylinder model is decreasing in the world. So that’s why probably the future, many companies take the smaller displacement with a turbocharger, or diesel, or hybrid," said Hori.
As for a possible engine size, Hori mentioned that a 2.0L would be just right.
“In terms of the body size, a 2.0-litre with a turbocharger is enough, I think.”
Toyota and Subaru's partnership on the GT 86/Scion FR-S/BRZ is well known, but it could be a one time thing. Toyota has turned to BMW for help on a new flagship sports car, rumored to be a spiritual successor to the Supra. Because of this, the speculat...
Earlier this month, we reported in the rumorpile that Subaru was possibly reconsidering bringing back the WRX hatchback. “We have received strong interest from the US, where the hatchback was 50 per cent (of previous-generation WRX sales),...
The biggest complaint laid before the 2015 Subaru WRX aside from the styling is the lack of a hatchback. This is a bit odd since the last-generation WRX hatchback made up 50 percent of sales in the U.S. But a new report says Subaru is reconsidering thi...
Despite just showing off the new 2015 Legacy at the Chicago Auto Show, Subaru has some changes incoming. Car & Driver reports that the automaker is working on a replacement on 3.6L flat-six that will appear the mid-cycle refresh, most likely happen...
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