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Rumorpile: Return Of The Phaeton?
Sep 18 2012 11:00 AM | mudmonster in Volkswagen News
Volkswagen Phaeton Flagship
William MaleyStaff Writer - CheersandGears.com
September 18, 2012
Volkswagen's first try with Phaeton was a colossal failure in the U.S. Despite being one the best luxury vehicles with a surprising price, no one could get over the high price-tag for a Volkswagen. Well, Volkswagen is going for another try with Phaeton in the U.S.
Automotive News is reporting that the Phaeton will return sometime in 2015. The Phaeton will ride on the new longitudinal platform and be priced “well below” the $70,000 mark.
Source: Automotive News (Subscription Required)
William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.
8 Comments
The Phaeton cannot succeed as a $80K Volkswagen. It can however replace the CC as a big VW one step above the Passat in the $35~40K price point. Above that, leave it to Audi. Afterall, isn't that why you have the two brands in th US? Overlap didn't make sense for GM and it won't make sense for VW.
Because Audi is the unofficial domain of douchebags, save for A5 owners. Guys with tribals and faux-hawks at age 35 would complain that 'Audi's XTS' is cramping their A4 or TT's style.
A sumptuous cruiser like the Phaeton appeals to someone who is wealthy but modest. I'd say that fits with the 'people's car' brand.
Actually, what Dwight said makes a lot of sense.