Replying to Lincoln Gets A Team To Help It Resuscitate

You haven't really seen what Mercury would have ended up with yet. The new Mondeo isn't here. The Fiest and Focus were going to Ford always with maybe a Cabrio version going to Mercury.

But Ford decided to just pump that quality into Ford, thus the death of Mercury.

Except they didn't, really. Ford uses the thinnest "leather" I've ever seen!

It was the Euro Fords that were going to go to Mercury. Mildly higher "quality" but not enough to justify Lincoln pricing.

But Ford decided to just pump that quality into Ford, thus the death of Mercury.

Maybe they should import Australian Fords and badge those as Lincolns. That would help differentiate it from US/CAN Ford.

That's what they were originally going to do with Mercury. What happened there?


I don't think imported Euro Fords would have the amenities and appointments to come off as anything but overpriced. Certainly would bring Lincoln further downmarket.

Maybe they should import Australian Fords and badge those as Lincolns. That would help differentiate it from US/CAN Ford.

Step one: quit putting out cheap-looking designs with cartoonish elements and obviously cheap interior materials. That'll go a really long way. Everything about Ford design is very flat across all their brands--look at the taillights of the MKZ provided: very little depth or detailing, oversized, cartoonish housings that don't look particularly rich or luxurious, very generic, plain sheetmetal design with little in the way of surface detailing, and where's the greenhouse surround brightwork? CHEAP


Oh, and Lincolns need to offer something better than what you can get at Ford in terms of driveability.

Amen, but it seems like Ford is more concerned about their own brand vs. giving Lincoln some exclusivity.

There is nothing about Lincolns other than the town car that tells me it's a lincoln. If I'm going to spend the extra money for the lincoln name, it damn well better look more special than a ford.

What I don't understand is Ford has a 5.0 DOHC V8, a hybrid system, and a rear drive platform, and they never thought to put all 3 together in a Lincoln.

I do wonder if Ford will find another application for the 5.0...so far, it's only been a one car engine...

They don't need a team, that is just more waste of time and dollars. Stop making Ford rebadges and maybe people will buy Lincolns.

I actually like the front end of the MKZ and MKS, but from the sides, they are Ford sedans. Engine, chassis, transmission, etc are from a Ford sedan; interior is similar to a Ford sedan, and bolting on bright chrome to a Ford isn't a luxury car, it just results in a tacky looking Ford. Lincoln is now beyond saving, and will become more along the lines of Buick and Chrysler. I think that is a dangerous spot to be as mainstream brands like Hyundai (even Toyota/Ford/Chevy) creep up in price and feature content and luxury brands like Infiniti and Lexus come down in price. That puts a big squeeze on the tweener cars.

Lincoln is also a gutless automaker, that is content with a lineup of Ford rebadges, they even rebadged an F150 for a number of years. What I don't understand is Ford has a 5.0 DOHC V8, a hybrid system, and a rear drive platform, and they never thought to put all 3 together in a Lincoln.

These are the grills that anyone who is still able to drive will remember: