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Replying to GM News: Does Mark Reuss Think Large Cars Have a Future? “Absolutely”

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Posted 16 May 2012 - 03:44 PM

No matter what we like here Kia and Hyundai are a growing force that even Honda and Toyota have shown fear to. They are giving more stylish cars with ok quailty at a cheaper price. That is what Chevy needs to do with better quality and they are working toward that.

The issue Chevy has is the problem with precieved quality. Chevy can put out a better car and for the most does but many people will reject it because the precieve it and not as good as the other. This trust needs to be re earned with time and better cars. you can't buy this and you can't market it as this is something the people have to find for themselves. Great of better styling is the frosting that helps sell the cake and GM is now using this to get people to give them a chance.

Why most have forgotten how bad Hyundai was in the past they are willing accept the good quality now for a lower payment. THey have used styling to draw attention to their line.

Odd cars like the Soul and Veloster are not styling stand outs but many people just flock to them because they are different. While may want to credit retro for the HHR and PT just being different also played a major roll.

The key in being different is not to play it too far like the Aztek. Different cute sells like in the mini and other cars. Different ugly is a hard sell no matter what.


Posted 16 May 2012 - 11:30 AM

Great pics, Not digging that interior in yellow on black. Kinda like a poopy baby diaper.

The yellow pads look like they were just randomly tossed on the dash..very cheesy looking. I don't care for the dash design at all, but the exterior is clean.


Posted 16 May 2012 - 10:13 AM

Great pics, Not digging that interior in yellow on black. Kinda like a poopy baby diaper.


Posted 16 May 2012 - 09:56 AM

A 25 year-old coworker of mine recently purchased a used 2011 Kia Forte sedan. She went window shopping and fell in love with the Kia Forte and Hyundai Elentra cars. She was driving a 2005 Dodge Neon that tarnished her view of domestic cars, not counting the fact many of our other coworkers are Asian car humpers that also told her to stay away from American cars. I showed her pictures of the Ford Fiesta and Chevy Cruze (again, looking at 1 year-old used cars), but she said she had it with domestics and all her friends have been way happy with their foreign cars. My step-son loves certain Kias and Scions, and my wife went out to lunch in a coworker's '11 or '12 Kia Optima and said how nice of a car it is too. Kia & Hyundai have upped the ante in the American marketplace and are growing on consumers minds very quickly.

Back on the large car topic, I wasn't overly impressed with the 2014 Chevy Impala when I saw it at the NYIAS in April. However, truth be told I wasn't into the '13 Ford Taurus either at the time (my recent rental experience changed my mind). I will say that while the new Impala has a nice look to it, I still like the current Holden Caprice (Chevy Caprice PPV) better. I will admit that I am a fan of the Cadillac XTS, and the wife is a big fan of the current Buick LaCrosse.

Here are some of my pics of the '14 Impala from the NYIAS:

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Posted 16 May 2012 - 06:58 AM

lexus cars are in aesthetic lockstep with MB & BMW. Of course, BMWs & mercedees's are generally bland & non-distinct, too, so we would agree there.

veloster is from the 'weird insect' school of car design, and while 12-yr olds may find it 'cool', in general hyundai's overwraught styling is going to age incredibly quick.
Which must be why all hyundai dealers push the financing & cash back deals instead of the actual product.


Posted 15 May 2012 - 08:10 PM

Give me the crack that makes you think Hyundai's FWD frump and its RWD Lexus mimicking bland look youthful.

Lexus cars are either ugly or bland. Mostly moving from bland and boring of the early 2000s to just plain ugly now.

The Elantra and Veloster look more youthful than just about any other small cars. Sonata looks classy for a mid-sizer. I like what they are doing. I like the Focus and Fusion also. I think those 2 brands are doing the best right now in the small and mid-size classes.


Posted 15 May 2012 - 07:21 PM

Give me the crack that makes you think Hyundai's FWD frump and its RWD Lexus mimicking bland look youthful.


Posted 15 May 2012 - 07:14 PM

Hyundai I think has a more youthful look too, especially on the Elantra and Veloster. To me a car like the Cruze looks like something older people would drive, it looks bland and boring. As do the Civic and Corolla. So to Gen X and Gen Y, I think Hyundai is on to something. They must be, Nissan stopped production on the Altima to regroup when the 2011 Sonata came out, the Sonta raised the bar.

I think the Caprice looks boring too, it has the same problems the G8 had. The 2013 Fusion is stunning looking, GM is in trouble in the mid-size segment. RWD could give them an edge in full size, but the 300C and Charger have that covered and look better than any GM full size sedan. And I am not a Chrysler/Dodge fan. The 2013 Impala looks okay from some angles, but looks like a Hyundai or VW from others. If the Impala goes up in price and loses the fleet business it will be interesting to see how it sells against the Azera and 300/Charger.


Posted 15 May 2012 - 03:45 PM

As for the Taurus I was never a fan. It was a step up from the 500 but that is not saying much. I also note the interior feels so cramped in the front seat. The console makes you feel crowded as does the dash.

The Fusion if priced right will do great and will rob many Taurus sales.

GM will hit Ford in the gut with the new RWD Chevy if they move to a full line up. Ford really has nothing planned to counter it.


Posted 15 May 2012 - 03:42 PM

I agree Hyundai is a package. Precieved Value and Precieved Quality are two parts. The third part is styling. Lets face it most Hyundai owners are people who have been buying Toyota and Honda and do not want to consider an American car. They see the Hyundai line and while to us here the styling is oh hum to a Accord owner it is like a Da Vinci.

Thank God many are now giving the American cars a chance now and we are seeing more migration back but they will have to work to keep them with quality and price as these people are not blind loyal to GM and will be unforgiving if they feel slighted.

The fact is most Asian car styling sucks and the Hyundai offers there most stylish they have. God know the new Camry and Accord have entered the Aztek Zone.

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