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Replying to Report: Chevrolet considering new high-end Silverado


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Posted 10 December 2010 - 05:59 AM

Reading between the lines, I think GM is looking ahead to when they wind down GMC... They would then need a Denali equivalent at Chevy to go head to head w/ the Platinum, King Ranch, Longhorn, etc.

It seems very plausible to me that GM NA is moving towards having 3 very distinct brands w/o overlap..Chevy, Buick, Cadillac. GMC is redundant. It has been for decades.


This has crossed my mind too. If we see Chevy get more models and if GMC fails to get new things like the Granite etc. It may lead to that.
But with the new Granite pick up show truck just being shown I suspect GM is just doing this for the money.

This is just a simple easy move to make a already profitable vehicle even more profitable. I would never pay that much for a truck but if it makes GM a lot of money I am all for it.

I do not agree with this move on cars but on Chvy and GMC trucks the links have been tight for years. The average buyer for the most just think of them as trucks from GM anyway. Often the one they buy is the dealer closest to home and often that is a Chevy dealer. Heck GMC still offeres base models just as Chevy too.
Either way GM can get away with this in the truck line but I pray they do not go back to this in the car line.

Posted 09 December 2010 - 05:52 PM

They have the Denali and Escalade EXT already, I don't think they need another.


Reading between the lines, I think GM is looking ahead to when they wind down GMC... They would then need a Denali equivalent at Chevy to go head to head w/ the Platinum, King Ranch, Longhorn, etc.

It seems very plausible to me that GM NA is moving towards having 3 very distinct brands w/o overlap..Chevy, Buick, Cadillac. GMC is redundant. It has been for decades.

Posted 09 December 2010 - 12:22 PM

So while Hyundai is smartly considering a Genesis luxury brand for their more premium models. Chevrolet is thinking of this should be a more premium GMC model? What next a premium RWD luxury S class and 7 series competitor from Chevrolet that should be a Cadillac? This is MADNESS!!

Posted 09 December 2010 - 11:18 AM

I'm 50-50 on this idea. Scottsdale? True truck guys who know about Chevy trucks through the ages will scratch their heads, wondering why GM is charging $55k+ for a truck that is equipped mid-range (as the name implies historically). However, I agree with the consensus that instead of acronyms (LS, LT, LT1, LT2, LTZ), going back to trim names would be a good way for the New GM to separate itself from the recent Old GM. The Silverado has been the top-line offering for the Chevy truck line since '73 and I feel GM would have been better off adding something along the "Longhorn" or "Platinum" nomenclature to the Silverado nameplate that isn't related to Chevy truck's past. I guess "SS" isn't coming back, which was Chevy's top-line offering on the Silverado and somewhat comparable to GMC Sierra's Denali trim.

Posted 09 December 2010 - 10:30 AM

They have the Denali and Escalade EXT already, I don't think they need another. But this idea is classic "old GM." They love special editions of cars because they can jack the price up and get a few people to buy it. Like the Dale Earnhart, Tony Stewart, and Jeff Gordon edition Monte Carlos, the anniversary edition Corvettes, Joseph Abboud Regal, Corvette Gran Sport, Lucerne Super, LaCrosse Super, Bonneville GXP, etc. All those were basically stale models that got a trim package, custom wheels, or a dated Northstar for a power upgrade in hopes of tacking $5,000 to a dying on the vine product. How about keep the Silverado current and competitive, then you don't to use any gimmicks to sell it.

And they may want to look at sales of the Lincoln F150, whatever it was called, and the Lincoln Blackwood before going this route.

Posted 09 December 2010 - 05:56 AM

Yes, I was going to say the Cheyenne at one time was the top level long before anyone heard of a Scottsdale or Silverodo.

And Yes Scottsdale has improved as an area and gone much more upscale.

I don't see any issue with this being built. It will cost them little to make and will add a lot more profit. Ford and Chrysler are both selling upscale truck and increasing their profits on them by a great margin. Now if there were no one to buy it, if it were to take a lot of money to develope and if it did not have such a great profit margin I would say no. But then I don't have a problem gouging people who out of their free will want to buy this kind of truck.

I would leave off the AWD and just do the 4 wheel drive for the Chevy.

Believe it or not there are people who would only buy the Chevy over the GMC or the GMC over the Chevy. I am one who hates the Chevy grill and would choose a GMC over it just for that one reason. I have done that in the past when buying a truck and would do so today.

Also there are many areas where there are no GMC dealers.

The bottom line is there is money to be made here and I don't have an issue with it as long as it makes money. I think it is stupid to pay $60K for a pick up but I would be glad to take the money from anyone who thinks otherwise. I love America.

Posted 09 December 2010 - 05:05 AM

I don't see the harm in this. A Denali is less sporty than I anticipate a high-end Chevy truck to be, that'll be the differentiator. And Scottsdale is a good name for it.

Back in the day, Cheyenne was the top of the line trim level. I'm talking EARLY 70's. Anyone remember a Cheyenne Super?

Trim level names instead of letter designations are cooler, imo.

Posted 09 December 2010 - 12:50 AM

In the 70s, the pickup trim hierarchy was Custom Deluxe, Scottsdale, Cheyenne, and Silverado.

On the surface, it seems a high-luxe Silverado would be redundant to the Denali. However, there are die-hard Chevy guys who don't want a GMC, so if GM wants to make a few more bucks off them, I don't see a whole lot of harm.

Posted 08 December 2010 - 10:59 PM

Stupid, stupid, idea.



+1

Posted 08 December 2010 - 10:23 PM

That is certainly true, Cubitar.

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