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The Future of HUMMER - Autoweek


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#1

Flybrian

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Posted 31 July 2007 - 08:48 AM

Hummer H4 Takes on Wrangler
Mini-Hummer hopes to revitalize GM's off-road brand
Posted Image
2009 HUMMER H4 Rendering by NOS2006
Link to Original Article @ AutoWeek | Published 07/30/07, 11:00 am et


AT A GLANCE:
FUTURE PRODUCT PLANS
2009
H4 expected
H3 pickup expected

2010
H2 restyled, re-engineered

----------------------

H4: Sources say GM has given the green light to market a small SUV for the 2009 model year that will be similar in size to the Jeep Wrangler. Select members of the media have seen it and say it has striking styling that should jump-start the Hummer brand. The smaller, lower-priced SUV is needed to help Hummer become successful outside North America.

H3: Hummer adds V-8 power and a new model for the 2008 model year, the H3 Alpha. It is equipped with a 300-hp, 5.3-liter V-8.

GM executives have hinted that several derivatives are planned for the H2 and H3. They see Hummer having tremendous marketing value and opportunities for expansion. A crew cab or small pickup H3 variant is in the works for the 2009 model year.

H2 SUV, H2 SUT: The H2 receives a new interior for the 2008 model year, giving it a more premium look and feel. It is expected to be restyled and re-engineered for the 2010 model year, developed on the GMT 900 full-sized truck architecture.
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#2

dfelt

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Posted 31 July 2007 - 10:44 AM

The H2 Line should have been moved to the GMT900 line last year.
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#3

dimitri0917

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Posted 31 July 2007 - 02:08 PM

This brand should be shot, buried and forgotten about. That whole suck the earth dry mentality is soooooo 1986. Either hybridze the range or drop it altogether. But GM has little spine and would hate to lose the money of people who don't care if they suck the earth dry.
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#4

drew770

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Posted 31 July 2007 - 02:27 PM

I know it is an oxymoron but I am wondering if GM is trying to figure out how to improve fuel efficiency in these Hummers. Don't get me wrong, Hummers serve a specific purpose for GM, but the tide is turning away from these types of vehicles. Hummers are the poster child for crappy fuel ecomony and with oil hitting an all time high of $78.00 a barrel, I hope GM has something up its selves.
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#5

FAPTurbo

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Posted 31 July 2007 - 03:48 PM

Hummers are the poster child for crappy fuel ecomony and with oil hitting an all time high of $78.00 a barrel, I hope GM has something up its selves.


My guess would be diesel.
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#6

vrazzhledazzle

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Posted 31 July 2007 - 08:08 PM

Their #1 priority should be the next-gen Humvee we heard about...if they don't get that right they will lose nearly all of their brand image..and flashing around more H2 Hydrogen concepts won't hurt either - "Worst car company on the planet" is one aspect of their image that it wont hurt to get rid of
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#7

smk4565

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Posted 01 August 2007 - 09:14 PM

Either every Hummer has to be hybrid+diesel to get mileage up, or they need to die. I was in favor of the person who said shoot and bury the brand. The environmentalists hate on Hummer, gas prices are going up, the government is going to impost 30 mpg or more avg for trucks in 10-12 years and Hummers get about 15 mpg. The are also on pace for about 50,000 sales this year, and sales are dropping every month. I'd like to see the brand die, and offer one SUV H3 size or barely bigger, V8 hybrid or diesel V6 hybrid (probably light hybrid for cost), and an H2 like interior. Price it from $37-50k in the middle of the H3 and H2, and put a GMC badge on front and call it a GMC Hummer. Then they eliminate a slow selling brand, cut overhead, and they still appease that market for the time being. GMC would have a midsize trucky SUV to go with the car based Acadia and whatever Equinox rebadge they get. GMC gets stronger, GM has one less brand to worry about, customers still get what they want, win-win-win.
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#8

FUTURE_OF_GM

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Posted 01 August 2007 - 11:34 PM

This brand should be shot, buried and forgotten about. That whole suck the earth dry mentality is soooooo 1986. Either hybridze the range or drop it altogether. But GM has little spine and would hate to lose the money of people who don't care if they suck the earth dry.


LOL

Too easy.... Nevermind.
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#9

Windy-57

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Posted 03 August 2007 - 03:46 PM

Their #1 priority should be the next-gen Humvee we heard about...if they don't get that right they will lose nearly all of their brand image..and flashing around more H2 Hydrogen concepts won't hurt either - "Worst car company on the planet" is one aspect of their image that it wont hurt to get rid of


I know getting the next Humvee contract would be huge, but Jeep has done well with their image (save the Compass) and I don't think they build any military vehicles anymore.
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#10

cletus8269

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Posted 05 August 2007 - 01:44 PM

Either every Hummer has to be hybrid+diesel to get mileage up, or they need to die.


why does everything have to die? at this rate we only have chevy pontiac gmc and saturn and caddy...

maybe lexus should die... why pay that much for a toyota?

Edited by cletus8269, 05 August 2007 - 05:42 PM.

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#11

cyclonic

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Posted 07 August 2007 - 11:57 AM

Hummer is GM's "big metal cars make us big money brand". Its a cash cow with nothing to offer.
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#12

enzl

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Posted 07 August 2007 - 12:42 PM

Hummer is GM's "big metal cars make us big money brand". Its a cash cow with nothing to offer.

It's the 'cash cow' part that keeps the development $ coming, guy.

I don't like Hummer because it's become another brand distraction, however, I can't argue that the economics aren't attractive. These are big profit makers for GM.

I think the worldwide rep of Hummer will improve when:
a. We get our military out of the current, incredibly unpopular quagmire we elected to get into;
b. When the H4 and diesels are available to make these types of vehicles make sense in most countries.
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#13

cyclonic

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Posted 13 August 2007 - 10:51 AM

It's the 'cash cow' part that keeps the development $ coming, guy.

I don't like Hummer because it's become another brand distraction, however, I can't argue that the economics aren't attractive. These are big profit makers for GM.

I think the worldwide rep of Hummer will improve when:
a. We get our military out of the current, incredibly unpopular quagmire we elected to get into;
b. When the H4 and diesels are available to make these types of vehicles make sense in most countries.


Point taken!
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#14

dfelt

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Posted 25 February 2008 - 04:57 PM

QUOTE(cyclonic @ Aug 7 2007, 09:57 AM) View Post
Hummer is GM's "big metal cars make us big money brand". Its a cash cow with nothing to offer.


You must be a small, Chicken Bone of a man. Go drive your small Sub Econo death coffin cars.

It is amazing how many people only can see their way of life and what they think is best for the world. As a 6'6" tall 300lb 14% body fat American, I am tired of all the pencil dick people who think we have no need of big cars, big trucks, big SUV's. Being a man of average size in my family, I refuse to fold up my body and be a sardine in a can just to save a gallon of Oil.

I have a right to be comfy when I drive around MY COUNTRY, in MY BIG AUTO! I have only 2 auto's, a GMC Yukon XL and my wife drives an Escalade ESV Platinum. Plenty of room for the kids, family and friends who hitch a ride with us and not to mention a totally comfortable ride when I drive to gymnastics meets around the country.

My wife and I have actually already decided after being given an H2 as a loaner while the caddy was in for service that we will be buying one of these since our daughter will be driving. It is Roomy, comfortable, able to handle the family and a solid command of the road View.

Ask yourself what is more important? Quality of life or a Gallon of Oil. The quality of life of my wife, kids and relatives and friends is more important than the cost of oil. With the growth of this country and the increase of Big Rigs on the highway, I would not trust having the life of my wife and kids in a compact let alone subcompact.

Plus, when was the last time you sat 3 abreast with broadshoulder people. Yes I know not everyone is as big as me or my family, but then again, there is a solid reason to build very capable, roomy vehicles like Hummer.

Go ahead and enjoy your tiny ass Saturns and hybrids and keep you damn hands off my right to have a large roomy auto. mad.gif
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#15

Croc

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Posted 25 February 2008 - 05:23 PM

QUOTE(dimitri0917 @ Jul 31 2007, 08:08 PM) View Post
This brand should be shot, buried and forgotten about. That whole suck the earth dry mentality is soooooo 1986. Either hybridze the range or drop it altogether. But GM has little spine and would hate to lose the money of people who don't care if they suck the earth dry.

See, I think that Toyota Trucks should be shot, buried and forgotten because they are far less capable than the GM offerings, offer nothing more in terms of interior comfort/convenience, and yet they get worse mileage than the HUMMER vehicles.
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#16

FUTURE_OF_GM

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Posted 26 February 2008 - 10:27 PM

QUOTE(dfelt @ Feb 25 2008, 05:57 PM) View Post
You must be a small, Chicken Bone of a man. Go drive your small Sub Econo death coffin cars.

It is amazing how many people only can see their way of life and what they think is best for the world. As a 6'6" tall 300lb 14% body fat American, I am tired of all the pencil dick people who think we have no need of big cars, big trucks, big SUV's. Being a man of average size in my family, I refuse to fold up my body and be a sardine in a can just to save a gallon of Oil.

I have a right to be comfy when I drive around MY COUNTRY, in MY BIG AUTO! I have only 2 auto's, a GMC Yukon XL and my wife drives an Escalade ESV Platinum. Plenty of room for the kids, family and friends who hitch a ride with us and not to mention a totally comfortable ride when I drive to gymnastics meets around the country.

My wife and I have actually already decided after being given an H2 as a loaner while the caddy was in for service that we will be buying one of these since our daughter will be driving. It is Roomy, comfortable, able to handle the family and a solid command of the road View.

Ask yourself what is more important? Quality of life or a Gallon of Oil. The quality of life of my wife, kids and relatives and friends is more important than the cost of oil. With the growth of this country and the increase of Big Rigs on the highway, I would not trust having the life of my wife and kids in a compact let alone subcompact.

Plus, when was the last time you sat 3 abreast with broadshoulder people. Yes I know not everyone is as big as me or my family, but then again, there is a solid reason to build very capable, roomy vehicles like Hummer.

Go ahead and enjoy your tiny ass Saturns and hybrids and keep you damn hands off my right to have a large roomy auto. mad.gif


yes.gif

That will become a problem IMO.

I'm also a large guy... We are the minority and we will pay the price for that.

These people who care nothing about their fellow americans or quality of life are just selfish; plain and simple. They ARE everything they claim not to be.

In typical spolied american fashion, they believe that their view of the world is right and that we should just conform or not exist/not have a fulfilling life.

It's a defeatists attitude... Instead of innovating and keeping large vehicles, they think we should just 'give up' and roll over because that's the way the rest of the world is.

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#17

K.C.

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Posted 02 March 2008 - 11:03 AM

Big guy here, too. Tall (6'5") and musclular (275 lbs). I like having a roomy car, and I agree with everything that dfelt said about the freedom to have a large car, truck, or SUV. It is the business of the owner who's paying good money to own and operate a vehicle such a HUMMER. I love and will always love Hummers. I think it's a great halo brand that competes well with Jeep and Land Rover. I've been half tempted to get an H2 SUT for some off roading that I want to start doing with my son.

I also find it humorous that people who whine and complain about Hummers are the same people who sometimes get saved by someone driving one when they drive their little Prius into deep water and get it stuck, or if there is a blizzard and they are stuck on a snowbound highway or have to get to the hospital in the middle of a blizzard.


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#18

Dodgefan

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Posted 02 March 2008 - 11:07 AM

I'd rather the entire Hummer brand get Axed if it means we can get the Coupe 60 and maybe a RWD Impala.
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#19

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Posted 02 March 2008 - 11:23 AM

Hummer is not going anywhere, it's a global cash cow for GM. Mooooooo! smilewide.gif
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#20

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Posted 02 March 2008 - 11:23 AM

QUOTE(smk4565 @ Aug 1 2007, 08:14 PM) View Post
Either every Hummer has to be hybrid+diesel to get mileage up, or they need to die. I was in favor of the person who said shoot and bury the brand. The environmentalists hate on Hummer, gas prices are going up, the government is going to impost 30 mpg or more avg for trucks in 10-12 years and Hummers get about 15 mpg. The are also on pace for about 50,000 sales this year, and sales are dropping every month.

I'd like to see the brand die, and offer one SUV H3 size or barely bigger, V8 hybrid or diesel V6 hybrid (probably light hybrid for cost), and an H2 like interior. Price it from $37-50k in the middle of the H3 and H2, and put a GMC badge on front and call it a GMC Hummer.

Then they eliminate a slow selling brand, cut overhead, and they still appease that market for the time being. GMC would have a midsize trucky SUV to go with the car based Acadia and whatever Equinox rebadge they get. GMC gets stronger, GM has one less brand to worry about, customers still get what they want, win-win-win.


Hummer seems pointless...if you want a 6000lb bloat beast, GM has plenty of them already with the GMT-900s that are at Chevy, GMC, and Cadillac dealers..
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