If GM wasn't so close to death, I would suggest the resurrection of Olds in the Saturn footprint. But then again, if GM wasn't so close to death, they would dump 3 billion into Saturn and give all the VPs million dollar bonuses.
Sorry, that would be a pretty stupid waste of money. Shell out billions to kill a brand just to resurrect one? I don't know the sales #s, but if someone is correct that Saturn sells more cars per dealer than any other brand (I assume GM brand), can you honestly expect a resurrected Olds to do better for more than a short burst of initial boosted interest?
I would be possibly in favor of GM bringing back the Olds name in one or two special cars, sold through an existing sales channel so that they don't have the baggage that is connected to a full-fledged brand/division. If they sell well and another model is justified, make it. If not, don't. Cut and add products as the market dictates, without so much blowback from dealers because they want "volume models". But, I've said that before, and would like to see that happen with all the brands except Chevy and Cadillac. Don't kill the brands, make them flexible!