Jump to content

Build Theme!

Photo

Lincoln Gets A Team To Help It Resuscitate


17 replies to this topic

#1

William Maley

    Denali Member

  • Admin
  • PipPipPipPipPip
  • 4,044 posts

Posted 04 April 2011 - 06:05 PM

Lincoln Gets A Team To Help It Resuscitate


William Maley - Editor/Reporter - CheersandGears.com
April 4, 2011



2011 Lincoln MKZ Hybrid.png


Lincoln has been on the skids in sales for the past twenty years. Ford has been trying to get Lincoln out of that skid with new products, marketing, and technology. But results haven't been as successful as hoped. Now, Ford has a team of eighty-five people working on one goal; Fix Lincoln.

"We know the needs of Lincoln are different from nonluxury. We had to put this team together to make sure that Lincoln gets its due," said Lincoln spokesman Christian Bokich.

The team made of Ford employees and former employees of luxury brands (Audi and Cadillac to name a few) will tackle Lincoln's engineering, marketing, and dealers. Bokich says the team has a "laser focus" on Lincoln.

Source: Automotive News (Subscription Required)
  • 0

#2

Drew Dowdell

    Unimatrix 01

  • Admin
  • PipPipPipPipPipPipPipPipPip
  • 30,232 posts

Posted 04 April 2011 - 07:47 PM

I don't see why they need a team to do this... just a strong budget and an excellent designer who understands heritage cues.
  • 0

#3

Croc

    Ultra Member

  • Members
  • PipPipPipPipPipPip
  • 9,557 posts

Posted 04 April 2011 - 08:01 PM

Step one: quit putting out cheap-looking designs with cartoonish elements and obviously cheap interior materials. That'll go a really long way. Everything about Ford design is very flat across all their brands--look at the taillights of the MKZ provided: very little depth or detailing, oversized, cartoonish housings that don't look particularly rich or luxurious, very generic, plain sheetmetal design with little in the way of surface detailing, and where's the greenhouse surround brightwork? CHEAP


Oh, and Lincolns need to offer something better than what you can get at Ford in terms of driveability.

Edited by Croc, 04 April 2011 - 08:01 PM.

  • 1

#4

black-knight

    It's Only a Scratch

  • Members
  • PipPipPipPipPipPipPipPipPip
  • 12,907 posts

Posted 04 April 2011 - 09:11 PM

Step one: quit putting out cheap-looking designs with cartoonish elements and obviously cheap interior materials. That'll go a really long way. Everything about Ford design is very flat across all their brands--look at the taillights of the MKZ provided: very little depth or detailing, oversized, cartoonish housings that don't look particularly rich or luxurious, very generic, plain sheetmetal design with little in the way of surface detailing, and where's the greenhouse surround brightwork? CHEAP


You know, now that I start really looking at the MKZ, I realize where Ford ripped the whole idea of those taillights from: vintage Buick.

Lincoln = new old stock Oldsmobile grilles + new old stock Buick taillights + Boring everything else
  • 0

#5

daves87rs

    The +1 Member

  • Members
  • PipPipPipPipPipPipPipPipPip
  • 16,063 posts

Posted 04 April 2011 - 09:54 PM

I don't see why they need a team to do this... just a strong budget and an excellent designer who understands heritage cues.



+1


And just add a better drive...
  • 0

#6

Cubical-aka-Moltar

    American Cubicle Dweller

  • Premium Subscriber
  • PipPipPipPipPipPipPipPipPip
  • 22,522 posts

Posted 04 April 2011 - 10:56 PM

No more obvious Ford derivatives like the MKZ and MKX...too many shared panels.
Some exclusive powertrains.
I'm not sure if the Oldsmobile tribute grilles are the right way to go.
  • 0

#7

vonVeezelsnider

    Denali Member

  • Premium Subscriber
  • PipPipPipPipPip
  • 4,239 posts

Posted 04 April 2011 - 11:01 PM

No more obvious Ford derivatives like the MKZ and MKX...too many shared panels.
Some exclusive powertrains.
I'm not sure if the Oldsmobile tribute grilles are the right way to go.


Posted Image

It's just poorly executed.
  • 0

#8

Cubical-aka-Moltar

    American Cubicle Dweller

  • Premium Subscriber
  • PipPipPipPipPipPipPipPipPip
  • 22,522 posts

Posted 04 April 2011 - 11:03 PM


No more obvious Ford derivatives like the MKZ and MKX...too many shared panels.
Some exclusive powertrains.
I'm not sure if the Oldsmobile tribute grilles are the right way to go.


It's just poorly executed.

The problem is that design cue is 70+ years old..I thought Lincoln was trying to get away from the geriatric demo...anyone under 80 is more likely to associate the current Lincoln grilles with Olds designs, not the pre-WWII Zephyr and Continental...besides, trying to harken back to the past is out of sync w/ the modern, high tech image they've crafted for the new models..they want more younger buyers, not retirees...

Edited by Cubical-aka-Moltar, 04 April 2011 - 11:04 PM.

  • 0

#9

Drew Dowdell

    Unimatrix 01

  • Admin
  • PipPipPipPipPipPipPipPipPip
  • 30,232 posts

Posted 05 April 2011 - 08:50 AM

These are the grills that anyone who is still able to drive will remember:


Posted Image

Posted Image
  • 0

#10

smk4565

    Ultra Member

  • Members
  • PipPipPipPipPipPip
  • 5,393 posts

Posted 05 April 2011 - 08:59 PM

They don't need a team, that is just more waste of time and dollars. Stop making Ford rebadges and maybe people will buy Lincolns.

I actually like the front end of the MKZ and MKS, but from the sides, they are Ford sedans. Engine, chassis, transmission, etc are from a Ford sedan; interior is similar to a Ford sedan, and bolting on bright chrome to a Ford isn't a luxury car, it just results in a tacky looking Ford. Lincoln is now beyond saving, and will become more along the lines of Buick and Chrysler. I think that is a dangerous spot to be as mainstream brands like Hyundai (even Toyota/Ford/Chevy) creep up in price and feature content and luxury brands like Infiniti and Lexus come down in price. That puts a big squeeze on the tweener cars.

Lincoln is also a gutless automaker, that is content with a lineup of Ford rebadges, they even rebadged an F150 for a number of years. What I don't understand is Ford has a 5.0 DOHC V8, a hybrid system, and a rear drive platform, and they never thought to put all 3 together in a Lincoln.
  • 1

#11

Cubical-aka-Moltar

    American Cubicle Dweller

  • Premium Subscriber
  • PipPipPipPipPipPipPipPipPip
  • 22,522 posts

Posted 05 April 2011 - 09:45 PM

What I don't understand is Ford has a 5.0 DOHC V8, a hybrid system, and a rear drive platform, and they never thought to put all 3 together in a Lincoln.


I do wonder if Ford will find another application for the 5.0...so far, it's only been a one car engine...
  • 0

#12

Potluck

    Red-Line

  • Members
  • Pip
  • 224 posts

Posted 07 April 2011 - 10:41 AM

There is nothing about Lincolns other than the town car that tells me it's a lincoln. If I'm going to spend the extra money for the lincoln name, it damn well better look more special than a ford.
  • 0

#13

deftonesfan867

    OSV Member

  • Members
  • PipPipPipPip
  • 1,856 posts

Posted 07 April 2011 - 01:27 PM

Step one: quit putting out cheap-looking designs with cartoonish elements and obviously cheap interior materials. That'll go a really long way. Everything about Ford design is very flat across all their brands--look at the taillights of the MKZ provided: very little depth or detailing, oversized, cartoonish housings that don't look particularly rich or luxurious, very generic, plain sheetmetal design with little in the way of surface detailing, and where's the greenhouse surround brightwork? CHEAP


Oh, and Lincolns need to offer something better than what you can get at Ford in terms of driveability.


Amen, but it seems like Ford is more concerned about their own brand vs. giving Lincoln some exclusivity.
  • 0

#14

riviera74

    GXP Member

  • Members
  • PipPipPip
  • 648 posts

Posted 10 May 2011 - 07:57 AM

Maybe they should import Australian Fords and badge those as Lincolns. That would help differentiate it from US/CAN Ford.
  • 1

#15

Croc

    Ultra Member

  • Members
  • PipPipPipPipPipPip
  • 9,557 posts

Posted 10 May 2011 - 12:47 PM

Maybe they should import Australian Fords and badge those as Lincolns. That would help differentiate it from US/CAN Ford.


That's what they were originally going to do with Mercury. What happened there?


I don't think imported Euro Fords would have the amenities and appointments to come off as anything but overpriced. Certainly would bring Lincoln further downmarket.
  • 0

#16

Drew Dowdell

    Unimatrix 01

  • Admin
  • PipPipPipPipPipPipPipPipPip
  • 30,232 posts

Posted 10 May 2011 - 02:30 PM

It was the Euro Fords that were going to go to Mercury. Mildly higher "quality" but not enough to justify Lincoln pricing.

But Ford decided to just pump that quality into Ford, thus the death of Mercury.
  • 0

#17

Croc

    Ultra Member

  • Members
  • PipPipPipPipPipPip
  • 9,557 posts

Posted 10 May 2011 - 03:02 PM

But Ford decided to just pump that quality into Ford, thus the death of Mercury.


Except they didn't, really. Ford uses the thinnest "leather" I've ever seen!
  • 0

#18

Drew Dowdell

    Unimatrix 01

  • Admin
  • PipPipPipPipPipPipPipPipPip
  • 30,232 posts

Posted 10 May 2011 - 03:08 PM

You haven't really seen what Mercury would have ended up with yet. The new Mondeo isn't here. The Fiest and Focus were going to Ford always with maybe a Cabrio version going to Mercury.
  • 0



Reply to this topic



  


0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users