Fiat Takes Wheel from Chrysler

[SAmadei]

Wednesday's announcement that Fiat plans to spend $1.27 billion to increase its share of Chrysler Group—allowing it to reach a controlling stake of 51 percent two years earlier than previously announced—has set the auto world abuzz. Sergio Marchionne, CEO of both brands, has told analysts that the move will "provide a much-needed base for a fuller operational integration of these businesses."

More Here.

[§carlet §wordfish]

Uh oh.

[pow]

No idea about its implications on business or jobs... but all I know is I'm really appreciating the whiff of Italianness in the new or revamped Chryslers. The brushed aluminum exterior trim on the "limited edition" models (usually I cringe at that sort of thing...) is positively Alfa Romeo, as is the Foligno leather option on the 300C Executive. Their new designs remain menacing, butch, and American, but now there's a degree of refinement, restraint, and class as well.

[ZL-1]

No idea about its implications on business or jobs... but all I know is I'm really appreciating the whiff of Italianness in the new or revamped Chryslers. The brushed aluminum exterior trim on the "limited edition" models (usually I cringe at that sort of thing...) is positively Alfa Romeo, as is the Foligno leather option on the 300C Executive. Their new designs remain menacing, butch, and American, but now there's a degree of refinement, restraint, and class as well.

That's the kind of balance they need to aim for. I'm curious to see how this goes over the long run.

Edited April 23, 2011 by ZL-1

[David]

If they keep making ugly Fiat 500, Jeep patriots, etc that kind of styling will since them here. Not interested in either ugly beast.

[carman21]

Hopefully this is good news??