With the increasing strength of Yen, Japanese automakers are finding it harder to make a profit on vehicles built in Japan. The situation is becoming so bad, that Toyota is thinking about making a drastic change; move Lexus production.
Fortune reports that Toyota CEO, Akio Toyoda wants more compact Toyota models, the least profitable models in its lineup to be produced outside of Japan. Toyoda acknowledges that Lexus models may follow.
But where would they head to? Most likely to the US where most of Lexus models are sold.
However, there is a problem. Lexus’ U.S. chief Mark Templin said Toyota's "pride," which stems from manufacturing its most prestigious models in its home country, would be difficult to overcome. Templin also said the decision is tough and would be decided by execs in Japan.
Source: Fortune
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Lexus News: Will Lexus Produce Vehicles In The US?
Started by mudmonster, Dec 08 2011 03:10 PM
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67impss
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Posted 08 December 2011 - 03:17 PM
"Templin also said the decision is tough and would be decided by execs in Japan."
Then I believe not especially with the pride. Working in their plants and talking with their engineers they look down on LAZY AMERICANS. All the while I'm sorting BAD JDM parts by the boat load.
Then I believe not especially with the pride. Working in their plants and talking with their engineers they look down on LAZY AMERICANS. All the while I'm sorting BAD JDM parts by the boat load.
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