Fiat News: Is The Fiat 500 A Failure Or Not?
Posted 23 February 2012 - 03:32 PM
Editor/Reporter - CheersandGears.com
February 23, 2012
The Fiat 500. A car that was given an ambitious sales goal of 50,000 vehicles during its first year and missed by a long shot - only selling 17,945 vehicles between March and December of 2011. Everyone, including yours truly has said that's a failure. But, some new analysis from Polk says the 17,945 isn't really a failure.
Polk compared the 500 to other three-door subcompacts and found out the 500 captured 25.71% of the market. That puts it behind the Mini Copper, but well ahead the Hyundai Accent and Toyota Yaris.
Still, Polk points out that three-doors only make up 16% of the subcompact market.
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Posted 23 February 2012 - 04:14 PM
Again, considering that I only saw 2 up until Feb... during Feb, I've seen them EVERYWHERE. I've lost count somewhere north of 50-60.
Posted 24 February 2012 - 12:50 PM
Very interesting I think.
Posted 24 February 2012 - 05:28 PM
So, let's call ~18k six months worth of sales or 36k a year. It's not 50k a year, but it is respectable for the first year of a niche car from a new brand.
Posted 24 February 2012 - 09:24 PM
Posted 25 February 2012 - 07:27 AM
I'd like to examine a 500 up close for myself. I've seen a fair number of them in my neck of the woods.
Posted 25 February 2012 - 02:05 PM
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