Industry News: Full Size Cars Becoming An Endangered Species
Posted 31 May 2012 - 08:33 AM
Editor/Reporter - CheersandGears.com
May 31, 2012
Despite the fullsize car getting a kick in the pants with vehicles like the Chevrolet Impala, Toyota Avalon, and Ford Taurus, the fullsize car is becoming an endangered species.
R.L. Polk & Co reports that the fullsize sedan market has seen its relevance halved. Fullsize sedans have seen their market share drop from slightly above 5% of all vehicles sold in 2006 to just 2.3% in the first three months of this year. Also, the number of full-size vehicles on sale has dropped from fifteen to seven.
R.L. Polk & Co points to rising gas prices, the discontinuation of makes (i.e. Pontiac, Mercury) and certain models (Crown Victoria), and the rise of mid-size vehicles as factors to the decline of the fullsize.
Polk believes if more consumers opt for mid-size vehicles and gas prices keep rising, then automakers will not do anymore fullsize sedans.
Source: Kicking Tires, R.L. Polk & Co
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Posted 31 May 2012 - 09:28 AM
Even the Honda Accord. It's grown so much that when ordered without a sunroof, it is technically a full sized car based on volume. I think what has changed are the definitions of "full size". The Fusion is a mid-size car, yet it has the same exterior dimensions as the original Taurus... which is considered full size by today's standards.
Posted 31 May 2012 - 09:33 AM
Posted 31 May 2012 - 09:42 AM
Posted 31 May 2012 - 09:43 AM
Posted 31 May 2012 - 09:51 AM
Even cars like the Mazda6 are huge. A 4 cyl midsizer is gonna get the same mpg whether it has 4 more inches of wheelbase and rear legroom.......
the case can be argued that with a small / efficient engine bay and a long wheelbase, the large cars and large midsizers are actually economy cars.
Posted 31 May 2012 - 10:16 AM
Our Life styles have dictated this change, not all like sitting on the ground in traditional cars and more important is the change from large families to smaller ones and to a variety of activities. Traditional large cars do not cut it when you Ski, Hike, Camp, boat, etc. The variety of life activities has shown why the auto's have changed.
Posted 31 May 2012 - 07:39 PM
I'm holding out hope that the talked about 'footprint' thing results in some actual full-size cars for a change. I miss 'em.
I miss them also...
And I own a MINI Cooper S and MIata...a 65 Impala SS would look like an aircraft carrier in the driveway next to them....
But yeah, a fullsize American car with style....
Agree with 98 regency's post. He pretty much sums it up.
Posted 31 May 2012 - 08:56 PM
Yeah, I miss the days when Cadillac and Lincoln offered cars that dwarfed an S-class Mercedes Benz. Now it's the other way around.
Cadillac does offer an auto that dwarfs the S class, Escalade it also dwarfs any SUV/CUV MB or BMW puts out. This is America's Full size car now.
Posted 31 May 2012 - 09:31 PM
True full-size, not marketing spin from rental companies or head-up-its-arse Gov't agencies.
Posted 01 June 2012 - 08:48 AM
Posted 01 June 2012 - 01:46 PM
I think the real issue is that Baby Boomers (as opposed to their elders) for the most part hate full-size cars, so the market has shrunken dramatically. (Also BOF cars died everywhere by 1997, Panthers excluded.) This is the same generation that embraced minivans and SUVs and CUVs instead of full size cars over the past 30 years. To them, a Fusion or Malibu is big enough, unless they go CUV. The difference between 1980 and now is that size has gone vertical, which is what Baby Boomers want. I actually like my 99 Park Avenue Ultra (most of the time) for what it is, and I would get a Chrysler 300 if I were buying brand new for two simple reasons: full size and RWD. The new Chevy SS cannot come soon enough. Because Baby Boomers are where the money is for the car market, automakers have to appeal to them, hence the Japanification of the midsize car and the dramatic shrinkage (and near-extinction) of full sized cars. How GM considers the new LaCrosse fullsize when the Lucerne is actually bigger is beyond me. I personally think that if GM is going to make big cars, make them fully sized insde and out. We may never return to 207" Park Avenues, but don't insult our intelligence by claiming the LaCrosse is full size when it feels like a midsizer once you get in.
Hate to say it, but I think you got this ALL WRONG. Baby Boomers love their full size cars. It is the folks these baby boomers breed that love all things small or vertical. All my baby boomer grand parents and parents love their big boat cars and most still have them. It seems the folks born late 50's to 70's seem to love their mini cars and or suv's.
Posted 01 June 2012 - 02:27 PM
I like cars built before I was born (my current Average Year Owned is older than I am, over 21 vehicles) and real full-size ones at that.
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