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Lincoln News: Lincoln To Focus On High Volume Segments


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#1

William Maley

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Posted 13 August 2012 - 09:48 AM

William Maley
Staff Writer - CheersandGears.com
August 13, 2012

Lincoln will not be following in the footsteps of Audi, BMW, Mercedes-Benz, or Cadillac with low-volume niche markets. Instead, Lincoln will be focusing on the volume segments in the luxury segment.

It's easy to see why Lincoln is going down this path. Sales so far this year are down 11%. So that means we will not see a flagship Lincoln sedan for the time being.

Lincoln is betting on products like the new MKZ to help pull them out of this slump. Lincoln is also readying a new crossover based on the Ford Escape, possibly wearing the MKC nameplate.

Source: Automotive News (Subscription Required)

Click here to view the article
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#2

riviera74

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Posted 13 August 2012 - 10:10 AM

In other words, Lincoln now is what Mercury was about 12-15 years ago. Great lack of vision, Ford. :stupid:
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#3

ocnblu

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Posted 13 August 2012 - 05:50 PM

Ford is clueless on the subject of Lincoln.
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#4

Drew Dowdell

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Posted 13 August 2012 - 07:20 PM

There is just nothing good here. How can it be so hard to fix Lincoln!?
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#5

Sixty8panther

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Posted 13 August 2012 - 08:00 PM

Good thing the dropped that antiquated Town Car.... er, wait that's right the
Town Car WAS their high volume seller.

FoMoCo is a joke. All that "We didn't need a bail out" talk and yet they're poised
to go no where. GM & Chrysler are making some awesome products and have
both taken large bites of Ford's fleet sales. Ten years ago 95% of the local law
enforcement used Fords exclusively and now a large portion of that market has
turned way from Ford. I have not seen a SINGLE cop car Taurus in all my travels
all over New England & the North East and yet about 25% of local police
departments have turned to the Dodge Charger while another 15% or so have
been buying Chevrolet Impalas & Tahoe squad cars & the new Caprice PPV is
about to take a large percentage of of the market locally.

I talked to a police officer high up in the ranks in Lowell's police department about
six months ago. he was driving the first Caprice PPV and the first NON-Ford that
Lowell has bought in over two decades and his reaction to my questions plastered
a huge smile on my face. He said most people who know police cars are turning
away from Ford and that the AWD Taurus is not even being considered, The
motor's sideways placement & delicate AWD is said to be useless for he police
application and he made it clear that Ford is losing 100% of their business to
either Dodge or Chevrolet. He said he Caprice was fantastic and indicated there
was a strong possibility they might go with the Caprice. Since then they're bought
two more, so that answers that question. Also, the Ford Expedition was replaced
by a Tahoe. I for one and very happy my tax money is being spent wisely, in this
one particular instance anyway.
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#6

2b2

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Posted 14 August 2012 - 12:22 AM

Anyone know what the highest volume luxury model is?
or the highest "volume segments in the luxury segment"?
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#7

Drew Dowdell

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Posted 14 August 2012 - 07:52 AM

Anyone know what the highest volume luxury model is?
or the highest "volume segments in the luxury segment"?


Without looking, I'm going to guess the Lexus ES is the highest volume luxury model.
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#8

ZL-1

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Posted 14 August 2012 - 08:38 AM

Without looking, I'm going to guess the Lexus ES is the highest volume luxury model.

Most likely, that's the chunk of "high volume" they're after, not the Camry, etc volumes :AH-HA:
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#9

riviera74

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Posted 14 August 2012 - 09:28 AM

Nice to hear, Sixty8panther. I have always wondered why Lincoln wants to be as mushy and as poorly defined as Acura. WTF is Ford doing to Lincoln?! Dearborn is literally taking it on the chin from a debt standpoint and punishing Lincoln for it. Not good, especially given Mercury's final 15 years around. The Honda/Acura model simply does not work. Eventually everyone finds out that there is no reason to go upmarket in your automaker if there are two nearly-identical models in your stable with no real differences at all. At least with the Chrysler 300 and Dodge Charger/Challenger there are real differences that any driver can appreciate. My LincolnTouch and a waterfall grill are not enough to differentiate Lincoln from Ford. Period.
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#10

Drew Dowdell

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Posted 14 August 2012 - 01:07 PM

My LincolnTouch and a waterfall grill are not enough to differentiate Lincoln from Ford. Period.


Is there any real difference between MyLincolnTouch and MyFordTouch?
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#11

Cubical-aka-Moltar

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Posted 14 August 2012 - 01:10 PM

I would assume 'high volume' for Lincoln would be fleet/livery, though I don't see the MKT selling to that market as well as the hoary Town Car did...
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#12

regfootball

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Posted 14 August 2012 - 04:18 PM

Posted Imageriviera74, on , said:

My LincolnTouch and a waterfall grill are not enough to differentiate Lincoln from Ford. Period.

Is there any real difference between MyLincolnTouch and MyFordTouch?


CUE, MyLink, Intillilink, it's all the same
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#13

crash900s

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Posted 15 August 2012 - 01:20 PM

The last Lincoln I liked was the LS.
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#14

Drew Dowdell

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Posted 15 August 2012 - 01:40 PM

The last Lincoln I liked was the LS.


I liked the idea of it, didn't like the interior.
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#15

dfelt

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Posted 15 August 2012 - 02:34 PM

Ford must think they have the product to compete against Buick and yet they are farther from the truth than they realize. I suspect they need some major gutting of upper management. You know, those that have been sitting on their ass for the last 30 years.
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#16

2b2

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Posted 15 August 2012 - 03:48 PM

Is there any real difference between MyLincolnTouch and MyFordTouch?

afaik: graphics


Anyone know what the highest volume luxury model is?
or the highest "volume segments in the luxury segment"?

Without looking, I'm going to guess the Lexus ES is the highest volume luxury model.

tsk

finally found and (slightly) updated/added to my

Top Lux Mfg Sales List
_2011____2010___models
94,371 - 100,910 - 3 series
82,595 -- 95,790 - L. RX
69,314 -- 58,785 - C class
62,736 -- 60,922 - E class

57,511 -- 45,644 - Mini Brand
51,491 -- 39,488 - 5 series
40,873 -- 48,652 - L. ES
40,547 -- 35,776 - X5
35,835 -- 29,698 - M class
35,234 -- 34,672 - A4

29,669 -- 34,129 - L. IS
27,793 --- 6,075 - X3
25,139 -- 19,943 - GL class
24,908 -- 23,518 - Q5
24,310 -- 20,946 - GLK class
15,385 -- 16,379 - A5
14,381 -------- 0 - L. CT
12,258 -- 13,608 - S class
11,609 -- 16,450 - L. GX
11,299 -- 12,253 - 7 series
11,124 --- 8,675 - A6

-9,568 -- 12,275 - L. LS
-8,998 --- 7,976 - Q7
-8,832 -- 13,132 - 1 series
-6,561 --- 6,558 - A3
-6,270 -------- 0 - A7
-6,192 --- 6,257 - X6
-5,700 --- 1,521 - A8
-3,903 --- 2,418 - 6 series
-3,746 --- 7,059 - L. GS
-3,479 --- 3,804 - Z4
-3,167 --- 3.983 - L. LX
-2,864 -- 10,663 - L. HS
-2,236 --- 1,531 - TT
-1,145 ----- 799 - R8


if anyone could redo the list by segments, that'd be great!
I don't know all the models listed well enough to do it without research I don't have time/energy for
THO
imho the 5-series is Not the same segment as a Lexus ES
...etc...
even if they are cross-shopped

Edited by 2b2, 15 August 2012 - 03:50 PM.

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#17

smk4565

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Posted 19 August 2012 - 12:22 PM

They still make Lincolns?
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#18

ocnblu

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Posted 19 August 2012 - 01:02 PM

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#19

ocnblu

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Posted 19 August 2012 - 01:09 PM

The picture I posted above is the best photo I've seen of the new MKZ. One thing Lincoln could do quickly and cheaply to distance themselves from corresponding Fords is to create a unique color palette. And not just in name only. Every color on the MKZ is also available on the new Fusion. Lazy on Ford's part.

Posted Image
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#20

regfootball

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Posted 19 August 2012 - 02:07 PM

the MKz photo.....if someone had not said, who makes this car, it would be very tough for most folks to identify it as a Ford / Lincoln product. It's androgynous.
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