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BMW News: BMW's M Performance Line To Take The Place Of The is Models


William Maley

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William Maley

Staff Writer - CheersandGears.com

August 27, 2012

If you walk into a BMW dealership and are wondering why certain 1, 3, and Z4 models are wearing the "is" badge, that's BMW distinction for their performance models that sit between the normal and M models. The 'is' badge will soon be going away though.

According to Car and Driver, BMW will be replacing 'is' nomenclature with the M Performance Line. For those who need a quick refresher, the M Performance Line will give BMW vehicles tweaks from BMW's M division under the hood, exterior, and interior.

So vehicles like the 135is and 335is will wear the M135i and M335i. The vehicles that are pegged to become M Performance Line vehicles include the 1-Series ,3-Series, Z4, and the upcoming 2-Series and 4-Series. Car and Driver says expect the first M Performance Line vehicle to arrive possibly next year.

Source: Car and Driver

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.


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Interesting that they seem to be wanting to make the steps from entry to mid to top of the line for each product line clear. This does go with a common sense approach of showing your customers how to move up from their first to a second purchase of a bmw.

I wish more auto company would stream line their product lines to give clear steps of getting from entry to mid to high to performance level models.

GM could use a complete redo on marking their models as it is not that simple to tell which is which.

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So vehicles like the 135is and 335is will wear the M135i and M335i.

Just think guys... some MBA with a minor in marketing just got paid $100k or more to come up with that. We're all really in the wrong business.

Sounds like you need to change careers my friend. It is calling your name.

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  • 1 year later...

Balthazar I do see your point and I think some will be confused by this marking. I think Cadillac has done a far better choice by having their CTS, CTS Sport and CTS V editions. This clearly tells you, you have gone from bottom to mid to top in their auto line up.

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