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"When you only build trucks"

PurdueGuy

By PurdueGuy
in Ram

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PurdueGuy Newbie

PurdueGuy

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Anyone else seen these new RAM ads that say something along the lines of "When you only build trucks"? Anyone else have trouble holding back from yelling at them? Hey "Ram", we all remember that you just dropped "Dodge" from in front of your name, and we all know you're part of Chrylser, who builds a heck of a lot more than just trucks. /rant

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David Grand Master

David

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Yea, saw this ad last night during the Huskies/Standford football game and my wife turned to me and said " Is Ram not part of the Dodge family?" Even a woman who usually ignores marketing seems to pickup on this poor message.

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Robert Hall Veteran

Robert Hall

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Anyone else seen these new RAM ads that say something along the lines of "When you only build trucks"? Anyone else have trouble holding back from yelling at them? Hey "Ram", we all remember that you just dropped "Dodge" from in front of your name, and we all know you're part of Chrylser, who builds a heck of a lot more than just trucks. /rant

Marketing. They are emphasizing Ram as Chrysler's truck brand, like Jeep is their SUV brand.

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Blake Noble Newbie

Blake Noble

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The answer is actually no. Ram and Dodge have been separate for a few years now.

From a marketing standpoint, yes. Technically Ram trucks are still Dodge trucks. All Ram trucks are vinned as Dodges.

To quote Ram Division President Fred Diaz: "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be vinned as a Dodge." While its true that the Ram logo dropped the Dodge name around 2010 to 2011 and it was removed from the cubby tray on the top of the center instrument stack in 2013, they are in fact still vinned as a Dodge product. This allows Ram truck sales to be lumped into sales figures for the Dodge brand at Chrysler's whim.

/debate

Edited by black-knight
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