April 2013 - Mitsubishi Motors North America

[William Maley]

Mitsubishi Motors Reports 77 Percent Increase For Outlander Sport Sales In April

CYPRESS, Calif., May 1, 2013 /PRNewswire/ -- Mitsubishi Motors North America (MMNA) today reported the U.S.-built Outlander Sport achieved a year-over-year sales increase of more than 77 percent in April.

The 2,111 units sold is the third-highest-ever total of Outlander Sport sales in a month and marks the eighth consecutive month of sales increases for the fuel-efficient CUV. Outlander Sport sales are up more than 41 percent year to date.

"We're particularly pleased with the response to our limited edition Outlander Sport model commemorating 30 years of Mitsubishi sales in the U.S. and 25 years of production in Normal, Illinois," said MMNA President & CEO Yoichi Yokozawa . "With a starting MSRP of just over $19,000, we feel Outlander Sport is appealing to many customers looking for a crossover with high fuel-efficiency and a vast array of standard features for an attractive price."

Outlander Sport recently received the "Best All-Around Performance" Award from the Automotive Science Group (ASG) – the organization's top honor – for "best overall performance amongst all model year 2013 crossover SUVs sold in the U.S. market."

Lancer sales were also up, almost 8 percent for the month compared to the prior year and more than 50 percent year to date. The well-equipped and affordably-priced sport sedan was recently recognized as the best overall value in the small sedan vehicle segment by USAA.

There were 127 sales of Mitsubishi's all-electric i-MiEV in April 2013, compared to 79 sales in April 2012.

Sales of Mitsubishi models currently in production were up more than 30 percent compared to April 2012. However due to discontinued models, total overall Mitsubishi sales were down 15 percent

[regfootball]

no pumping galants to fleet hurts volume numbers

[David]

Yet not fleet whoring a car out helps to keep up the residual value. Much better for private owners looking to resale.

[2QuickZ's]

I'm really confused as to what Mitsu's plan is in the U.S. The Galant is already dead (2012 last MY) and they still haven't announced timing for a replacement. Didn't I hear a rumor that they were going to kill the Evo in the U.S. or was it just that, a rumor? How much longer will this razor thin product line be expected to carry the brand in the U.S. before the reinforcements arrive?

[Guest Steven]

The New outlander and the new Mirage will be here in a couple months. There has been talk of the new Lancer coming in mid 2014, and talk has been brought up a new galant and montero in 2015

[Guest Steven Sales]

The new Outlander and the new Mirage will be here in the fall. Rumors are saying the new Lancer will come ashore in mid 2014. The new Galant and Montero is rumored to be here in 2015