Rolls-Royce News: Rolls-Royce's CEO Says They're Thinking About Entering The SUV Fray

[William Maley]

William Maley

Staff Writer - CheersandGears.com

September 13, 2013

This was Rolls-Royce's CEO Torsten Müller-Ötvös answer pertaining to the rumors of a SUV back in April,

“We have no plans to produce an SUV, definitely not, the next thing is drophead Wraith but bespoke orders are the priority.”

Here's Torsten Müller-Ötvös this week at the Frankfurt Motor Show when asked about an SUV,

”We are intensively thinking about entering the SUV segment. The SUV segment is very interesting. It has been incredibly stable during the crisis, and I think a luxury niche will develop."

But why now? Likely, Rolls-Royce has seen luxury automakers raking in the sales (and money) with SUVs. Plus, it would give Bentley's SUV a run for its money.

Source: The Truth About Cars

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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[DieselFit]

The picture of the two cars are beautiful. I love how they are the same color. By just looking at the picture you can tell the 2nd car has come a long way and it represents so much history. It's great to see them both side by side.

[pxyc]

I agree, DieselFit. It's nice to see how far Rolls Royce has come with the design of their cars. Both of them are beautiful designs.

[justusforus]

Why hesitate entering the luxury SUV market? I was a bit skeptical about the Escalade, but look what happened. Rolls Royce would just round out the top of the market that may have been waiting for something like an SUV. Anyone who drives one knows you got a car to drag kids and things around, and you can still got out to an affair in it. Makes sense!

[David]

If customers are willing to bank roll it, then why not. Be interesting to see what a half million dollar SUV would be.

Right now the images at The Truth About Cars looks like a station wagon on steroids more than an SUV.

[J Reinhardt]

Porsche decided to make SUVs and it proved to be a very lucrative decision. Rolls Royce should do it too. Provides an alternative from the Porsche Cayenne or Ranger Rover for the 1%.