Jump to content
Create New...

Chrysler News: Chrysler Trims SRT Viper Production


Recommended Posts

William Maley

Staff Writer - CheersandGears.com

October 3, 2013

The SRT Viper has been one of the most anticipated vehicles of this year. But it seems that anticipation isn't bringing many buyers. Automotive News is reporting that Chrysler is cutting back on Viper production from nine to six per day, and will be reassigning a number of employees to different facilities.

"We're really looking at the reality of this type of car in this economy, as well as us controlling the market and making sure that we don't overbuild," said SRT CEO Ralph Gilles.

A good thing since there 565 Vipers sitting on dealer lots at the moment. Dealers have only sold 426 Vipers since going on sale, a far cry from the 2,000 units per year target set by the company.

For now, Gilles said that SRT would begin visiting Viper dealers in the Southeast next month to allow buyers to test-drive factory-owned Vipers. This program will head north in the spring.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.


View full article

Link to comment
Share on other sites

  • 7 months later...

Very Cool, I would love to go to a test drive of the Viper. :P

Anyone in the south that could do this and give us a review?

The viper is well executed, wish that it sold better. Methinks a lot of people in that price bracket want the prestige of a European or Asian brand.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.



×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search

Change privacy settings