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Toyota News: Rumorpile: Aston Martin CEO Says Toyota iQ Will Be Canned Next Year


William Maley

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William Maley

Staff Writer - CheersandGears.com

November 4, 2013

While the high price and slow sales led to end of the Aston Martin Cygnet last month, Aston Martin CEO Ulrich Bez said the decision to end the model is due to Toyota killing the iQ next year. The Cygnet was essentially a dressed up version of the iQ.

“We stopped the Cygnet as Toyota itself will stop the iQ in 2014 and we don’t want to invest any more,” Bez told Autocar.

“I think Aston did a good thing with the Cygnet and I’m disappointed it didn’t work out. It’s a great little car, particularly in London. It will be a cult car in the future and will be well looked after.”

Bez also said that he had big plans for the Cygnet, but they never came to fruition.

“I wanted to bring it to the US, but there was no support for it. I wanted a supercharged engine, but there was also no support."

When asked for a comment, Toyota said there are no plans to end iQ and declined to comment further.

Source: Autocar

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.


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You cannot say this car had big plans when they barely sold 100 or was it 150 at most? Over priced, ugly little thing. Toyota is sitting on a ton of the iQ cars based on looking online at local Scion dealerships. I wonder just how many are sitting on lots and what that equates to as sell through for North America.

Does anyone have a subscriptions to wards to look at this latest report to see just how many iQ's are sitting around the us?

http://wardsauto.com/datasheet/us-light-vehicle-inventory-summary-october-2013

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