Chevrolet News:GM Shows Off The Chevrolet Adra Concept In India

[William Maley]

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Besides the Chicago Auto Show this week, there was another auto show that was taking place. The Delhi Auto Expo was taking place in India this week and General Motors showed off a concept that could be a possible entrant in the subcompact crossover marketplace.

This is the Chevrolet Adra concept SUV and its the first vehicle to come out of GM's new technical center in Bangalore, India. The concept looks to be GM's interpretation of the Kia Soul with a similar tall wagon shape. The front features a large grille and headlights that extend into the fenders. The Adra's interior is very modern with unique materials on the dash and seats, flat-bottom steering wheel, and a MyLink infotainment system. GM isn't revealing any mechanical details about this concept at this time.

If the Adra concept does go into production, expect GM to make it a little bit smaller. The Indian Government has tax breaks on vehicles that are shorter than 4 Meters. The Adra Concept measures out 4.2 Meters, meaning it would miss out on those breaks.

"The Adra is a major achievement for our local designers, who conceptualized and designed the model from the ground up. It represents a new possibility for the fast-growing compact SUV segment," said GM India President and Managing Director Lowell Paddock.

Source: General Motors

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected]or you can follow him on twitter at @realmudmonster.

Press Release is on Page 2

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GM India Launches New Chevrolet Beat Hatchback and Unveils Chevrolet Adra Concept

General Motors India today launched the new Chevrolet Beat hatchback and unveiled the new Chevrolet Adra concept vehicle in New Delhi at the 12th Auto Expo 2014. The models are among the 13 concept and production vehicles appearing on the Chevrolet stand at India's premier auto show.

"GM is proud to be showcasing an array of products offered by Chevrolet, one of the world's fastest-growing vehicle brands, at the Auto Expo," said GM India President and Managing Director Lowell Paddock.

"Many of the products on display were engineered locally to meet the unique needs and preferences of the domestic market. They represent our commitment to continue growing our presence in India," said Stefan Jacoby, GM executive vice president and president, GM International Operations.

Chevrolet Adra

The Chevrolet Adra concept SUV, which was developed entirely by Indian designers at the GM Technical Centre-India (GMTC-I) in Bangalore, is making its global debut at the show.

The Adra adopts traditional global Chevrolet design language while addressing local customer expectations to cater to the next generation of Indian car buyers. It offers all of the advantages of a traditional SUV – such as high ground clearance, exceptional all-around visibility, a high seating stance and generous interior space – in a compact package.

"The Adra is a major achievement for our local designers, who conceptualized and designed the model from the ground up," said Paddock. "It represents a new possibility for the fast-growing compact SUV segment."

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[Drew Dowdell]

I can't decide whether I like it or hate it

[ocnblu]

I don't care for its "on stilts" attitude/altitude, but I understand why it's that way... Third World Problems.

[Drew Dowdell]

I wonder if this is a Gamma platform vehicle.

[David]

The more I find images of it, It is interesting and I like it. I can see it as a nice inner city run about. probably running a 1 L motor.

[David]

Interesting that I found the same color on this corvette.

Wonder if the adra is based on these earlier concepts?

[ocnblu]

Still tippy, but not as bad as first impressions. That face and those taillights would look good on a next-gen Equinox, along with First-World proportions. The C-pillar reminds me of the current International-market Trailblazer in some way.

Edited February 8, 2014 by ocnblu

[Drew Dowdell]

I could see this as being Chevy's gamma instead of the trax.

[GMTruckGuy74]

I like it! Would be a cool addition to the US Chevy fleet.

[Robert Hall]

Could make a good competitor for the Soul here...

[David]

http://www.chevrolet.co.in/

Interesting that India is just now getting the US based Spark which you can just barely see behind some of the Adra pictures. Also interesting models on the India Chevy web site.

Chevy Beat

Chevy Sail

Chevy Cruze

Chevy Enjoy

Chevy Captiva

Chevy Spark

Chevy Tevera

Interesting to see that what we call the Chevy Spark is the Chevy Beat in India.

[hyperv6]

I hate the back and C pillar. It has a vibe of the old CV-R and the new Mini Crossman.

The back is too flat and has no dimension to it. The rear window also has little real style. The Soul has a solid hammer down look that may sacrifice some space but it has a look all it's own.

Now put this nose on the Trax an you might have something.

Oh and since it is a Chevy you need a group of Mice or a Rats driving it. You have to have some heritage.

[David]

Give it a proper powerful motor and AWD and I think you would have a successful inexpensive multipurpose auto for the youth market.

[daves87rs]

Looks oddly shaped to me...

[GMTruckGuy74]

With the recent reveal of the Jeep Renegade, I think if Chevy gave this AWD it could compete alongside of the Jeep (in the non trail-rated market, that is).