March 2014: Mitsubishi Motors North America

[William Maley]

Mitsubishi Motors March Sales Best In Six Years

CYPRESS, Calif., April 1, 2014 /PRNewswire/ -- Mitsubishi Motors North America (MMNA) today reported historic March sales of 8,996, a 70 percent increase over the March 2013 total. It was the best single month of sales for Mitsubishi since August 2008, and also the best March sales in six years.

The U.S.-built Outlander Sport led the way with an all-time record monthly sales total of 3,264, up 33.7 percent compared to March 2013 sales. Outlander Sport was introduced in 2010 and had a previous record monthly total of 2,634 (June 2013).

The all-new Mitsubishi Mirage had 1,499 units sold, also an all-time best for the model which was introduced in September 2013.

"We're extremely pleased to see what we can do when the entire Mitsubishi organization puts it all together for a month," said MMNA EVP of Sales, Don Swearingen. "We are encouraged that consumers are proving that the mix of safety and fuel efficiency that we're offering in our brand is what they want. We're going to start our new fiscal year with a bang in April by upping our advertising exposure and continuing extremely attractive incentives for customers who visit our showrooms and see what all the excitement is about."

Highlights of March sales include:

• Total Mitsubishi sales are up 24.0 percent year-to-date.
• Outlander sales were up 59.9 percent for the month and are up 22.4 percent year-to-date. This was the best month of sales for Outlander in six years.
• Outlander Sport sales were up 33.7 percent for the month and are up 37.0 percent year-to-date.
• Lancer sales were up 72.4 percent for the month. It was the best month of sales for Lancer since August 2008.
• Lancer Evolution sales were up 27.1 percent for the month and are up 15.3 percent year-to-date.

[regfootball]

70%, i thought they were supposed to die.

[riviera74]

And yet the Lancer Evolution is getting canceled. Oh well, Mitsubishi forgot to get really big in the 1980s and 90s. Then Hyundai/Kia got their act together, hence the lowish overall sales numbers for this brand.

[David]

I get the feeling that this car company is on life support to just let the current ceo retire in a few years and then it will go away.