June 2014: Subaru of America, Inc.

[William Maley]

Subaru Reports Best-Ever June Sales For June 2014

• Best June Ever For Forester, XV Crosstrek and WRX/STI

CHERRY HILL, N.J., July 1, 2014 /PRNewswire/ -- Subaru of America, Inc. today reported 41,367 vehicle sales for June 2014, a 5 percent increase over June 2013 and the company's best-ever June sales.

 

Year-to-date sales for Subaru total 238,008 - a 16.3 percent increase over the same period in 2013. The company has now seen 31 consecutive months of year-over-year growth and is well on its way to its sixth successive annual sales record.

 

Year-to-date, the Forester model increased sales 46.6% percent over the same period in 2013. Sales of the small crossover, XV Crosstrek were also notably strong with 33,765 vehicles reported sold year-to-date. The 2015 WRX and STI models are also performing well, with sales up 38.5% year-over-year.

 

"We have strong, positive energy around our brand," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "as the new Legacy sedan and Outback enter retailer showrooms this month, we expect that momentum to continue."  

 

"We are very pleased to have reached the mid-point of the year at more than halfway to our target," said H. William Cyphers, senior vice president of sales, Subaru of America, Inc. "We are in a very strong position to enter the second half of 2014."

 

[A Horse With No Name]

Neat product, reliable. Does not really fit what I am looking for in a car though...

Also nice to see these people gain market share. Subaru and Mazda seem to be the best of the Asians in terms of product.

[bobo]

Yes, the two smaller guys have nicer product than the bigger guys.  With the new Legacy, sales should go up even more.

[ocnblu]

Before I bought my VW, I test drove an XV Crosstrek with manual.  I went in expecting to love it... a practical hatch with good fuel mileage, AWD and a manual.  But I just couldn't get into it.  I thought it rode rougher than my Patriot, and I was constantly looking for another gear.  Oh well.

[David]

The local news here was talking about how some companies are surging in the 21st century and others seem to be faltering. The news reporter speculated that Mazda and Subaru would be consumed by some bigger company in the next 5 years and that VW who is seeing terrible sales here will either pull out of this country to survive or end up going bankrupt. I had to laugh as he clearly does not know the companies. The only part I would agree with him on was that I still expect merges as we narrow down car companies. Still far more than the world can support.

[A Horse With No Name]

VW is the most profitable auto company in the world...I doubt they will pull out of north America.

[smk4565]

VW is the most profitable auto company in the world...I doubt they will pull out of north America.

Agreed.  VW brand itself is not very profitable, but they have serious cash cow brands in Audi, Porsche, Lamborghini, Bentley, and Bugatti. 

[A Horse With No Name]

They are profitable with VW in China and South America. They need to keep the north American market for brand image and supplier volume even if it is never highly profitable.