July 2014: American Honda

[William Maley]

American Honda Reports July 2014 Sales

 

08/01/2014 - TORRANCE, Calif.

• Honda Accord posts best July sales in five years
• Honda CR-V mints all-time July record
• Acura MDX posts best July sales in four years, setting a new monthly record

American Honda Motor Co., Inc. today reported July 2014 Honda and Acura vehicle sales of 135,908 units. The Honda division posted sales of 123,428 units in July while Acura sold 12,480 units in the same period. Year-to-date American Honda sales reached 875,344 units.

 

Honda

In a month of bests, Accord, the brand's top-selling model, finished its best July in five years, CR-V posted its best July sales ever and the all-new Fit had its best month of the year so far.

• Accord had its seventh straight month above 30,000 sales with 35,073 July sales, up 11.3 percent.
• CR-V, the nation's best-selling utility vehicle through June, broke a July record for the second consecutive year, bringing its year-to-date sales to 28,522, up 4.8 percent.
• With dealer supplies continuing to build, the all-new 2015 Fit posted its strongest monthly sales so far this year with 5,115 units, up 1.3 percent vs. July 2013 and up 38.3 percent over June 2014 sales.

"The CR-V continues to cement its place as America's favorite and best-selling SUV with yet another record month of sales," said Jeff Conrad, Honda division senior vice president and general manager. "Combined with Accord, which is on its way to become the most popular car in the U.S. for a second straight year, Honda once again has the vehicles of choice in two of the biggest market classes."

 

Acura

Overall Acura sales reflect a virtual sell out of prior TL and TSX models as the company prepared for launch of the 2015 TLX line of luxury performance sedans, which is now underway nationwide. MDX, America's all-time best-selling 3-row luxury SUV, was the brand's best-selling model, besting a year-old July record.

• All-new 2015 TLX is arriving at dealers now.
• MDX July sales rose 13.2 percent on sales of 6,283 units, setting a new July record and combined with RDX, set a new July record for light trucks.

"Our July sales were definitely impacted by a lack of sedan availability as we sold out of TSX and TL," said Mike Accavitti, Acura division senior vice president and general manager. "We're confident that the all-new TLX luxury performance sedan, arriving at dealers now, will quickly remedy the situation and drive Acura sales growth through the second half of the year."

 

[2QuickZ's]

So Accord and MDX are up, pretty much everything else is down.  Yikes!  What is going on at Honda?  Have they strayed too far from their roots are losing their luster?  Obviously Acura doesn't help.  Of course, they did manage to sell 7 ZDX's last month!

[David]

This is a company that needs to fire the complete mgmt level of executives from the CEO on down to retail mgmt. They have terrible design language and terrible marketing and continue to make a product that has all the appeal of a cat butt. They truly need to reboot the design language and the over all marketing image. They are out of touch with today's core market.

[A Horse With No Name]

This is a company that needs to fire the complete mgmt level of executives from the CEO on down to retail mgmt. They have terrible design language and terrible marketing and continue to make a product that has all the appeal of a cat butt. They truly need to reboot the design language and the over all marketing image. They are out of touch with today's core market.

As the proud owner of not one but two cats, I am offended at the libel directed towards the business end of a cat. Since Drew owns the site and also has a cat, can we please have some sort of disciplinary action due to the feline slander in the above post?

All joking aside, they are doing there best to build the dullest car on the planet. Except that I still find their products preferable to Nissan, Toyota, some models of Hyundai, and cars like the previous gen 200, Avenger, etc.

But when the Accord Sport is only available in an ugly grey and a drab shade of silver...you kind of wonder how the designers parents had the libedo to procreate.

[David]

 

This is a company that needs to fire the complete mgmt level of executives from the CEO on down to retail mgmt. They have terrible design language and terrible marketing and continue to make a product that has all the appeal of a cat butt. They truly need to reboot the design language and the over all marketing image. They are out of touch with today's core market.

As the proud owner of not one but two cats, I am offended at the libel directed towards the business end of a cat. Since Drew owns the site and also has a cat, can we please have some sort of disciplinary action due to the feline slander in the above post?

All joking aside, they are doing there best to build the dullest car on the planet. Except that I still find their products preferable to Nissan, Toyota, some models of Hyundai, and cars like the previous gen 200, Avenger, etc.

But when the Accord Sport is only available in an ugly grey and a drab shade of silver...you kind of wonder how the designers parents had the libedo to procreate.

 

 

  You crack me up! You then have to also go after all those Crotch Rocket Bike owners with the exhaust in the middle under the seat giving the bike a cat butt look.

 

Joking aside, I totally agree with your last sentence! +1 to you for being well said.

[ocnblu]

You can also get it in pearl white, the color of semen.

[A Horse With No Name]

Makes me glad to be uninterested in semen.

[Drew Dowdell]

I wouldn't call them dead just yet. They still sold a LOT of vehicles, they just hardly grew any. 27k CR-Vs and 32k Civics is still a lot of metal.