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Industry News: Rumorpile: PSA Plans A Return To The U.S. With the DS Brand


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Consider this: Citroen pulled out of the U.S. in the eighties, while Peugeot would leave in 1991. But according to Automotive News, PSA/Peugeot-Citroen could be making a return with their DS brand.

“We want to make DS a global premium brand, and you cannot be global without the U.S.,” said DS CEO Yves Bonnefont.

The DS lineup was previously a division of the Citroen brand, providing premium models to compete with likes of MINI Cooper and Audi A3. However, PSA made the decision to make DS a stand alone brand this year.

Bonnefont said a decision on making a return to the U.S. would come in 2017 at the earliest, and sales would not begin sometime after 2020.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.


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They could become a History Foot note as the over capacity in production in Europe shows that something has to give and either everyone cuts back laying off people and manufacturing or some companies go away. Interesting times we live in.

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