Jump to content
Create New...

Rumorpile: Lamborghini Urus Decision Still In the Air


Recommended Posts

A decision on whether or not the Lamborghini Urus will transition from concept to production model has been put on hold once more. A source tells Autocar that Lamborghini's parent company is a bit hesitant on giving the green light on this 2+2 crossover due to a possible downturn for the world’s economy and the unrest in the Middle East.

“We are convinced the Urus can significantly boost global sales, but the financial conditions need to be sound. Right now, there are signs we may be heading for a downturn in the markets due to various factors, including trouble in the Middle East, although this is not reflected in the current sales situation, which puts us ahead of 2013,” the source said.

Now that isn't to say the Urus will get shelved. The source tells Autocar that discussions are still going on with the hope of “a clear view towards eventual production”.

Source: Autocar

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.


View full article

Link to comment
Share on other sites

This is part of VW's strategy to become the world's largest automaker by 2018; by doing the same thing GM did - sell a lot of SUVs.

 

This is a copy/paste of the GM T360 Trailblazer/Envoy/Bravada/Rainier/Ascender/9-7x platform.

 

At a higher-end of the market, VW would sell off of the PL71 platform that makes the Touareg/Cayenne/Q7/Urus/Bentley EXP 9 F

 

The luxury market is becoming more dynamic.  The R&D is complete.  Whether the marketing and sales strategy is fully realized is another story.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.



×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search

Change privacy settings