November 2014: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports November 2014 Sales

• BMW brand sales down 2.3 percent
• MINI brand sales up 9.5 percent

Woodcliff Lake, NJ – December 2, 2014… Sales of BMW brand vehicles decreased 2.3 percent in November for a total of 31,019 compared to 31,752 vehicles sold in November, 2013. Year-to-date, the BMW brand is up 9.7 percent on sales of 298,212 compared to 271,891 sold in the first eleven months of 2013.

 

“The traffic in our showrooms was very strong in November, especially over the Thanksgiving weekend, and I expect that momentum to continue in December and carry us to an all-time sales record at the end of 2014,” said Ludwig Willisch, President and CEO, BMW of North America. “I am especially pleased to see MINI moving forward as availability of the new models improves.  On the BMW side, the new X6 joins the U.S. model lineup this month adding even more breadth to what I regard as the best BMW model range ever.”

 

BMW Group Sales

The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 36,028 vehicles, a decrease of 0.8 percent from the 36,327 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 4.8 percent on sales of 347,709 in the first eleven months of 2014 compared to 331,801 in the same period of 2013. 

 

MINI Brand Sales

For November, MINI USA reports 5,009 automobiles sold, an increase of 9.5 percent from the 4,575 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 49,497 automobiles, a decrease of 17.4 percent from the 59,910 automobiles sold in the first eleven months of 2013.

 

[balthazar]

1 / 2 series continues to flop like a half dead fish. Just think if BMW folded that funding into bringing the 7-series into the 21st century... 

 

In reality; the 3/4, the 5 and the X5 are the only reason to turn the factory lights on.

[smk4565]

The 3/4 series sales are huge, that car alone outsells several whole luxury brands.  Mini could cut down to the Cooper Hardtop and Countryman only, I guess keep the convertible around because it probably gets a few sales in summer, but there are too many models there.

 

I don't think it would matter what they put into the 7-series, the S-class is monopolizing that segment, if the 7-series didn't have a starting price $20,000 below the S-class, then it would have no sales.

[balthazar]

3 / 4 series is outselling the (rest of) BMW !!!

[David]

I know this would hit the US companies also, but they really need to stop allowing SUV's to be labeled Light Trucks.

[Drew Dowdell]

The numbers here don't look good for the BMW group... down 2.3% in an up economy?