Hyundai News:Decision On Whether or Not Hyundai Santa Cruz Concept Goes Into Production Due In November

[William Maley]

Back in March, we reported on that Hyundai was putting the Santa Cruz Concept under the microscope to decide whether or not to make it into a production model. Now Motor Trend reports that a decision could be reached in November at the automaker's global product review.

“We feel pretty good about it,” said Dave Zuchowski , Hyundai Motor America CEO.

“Our intention at Detroit was to prove to Korea that we have to build [the Santa Cruz]. The reaction has been overwhelmingly positive, and that has been fed back to Korea.”

How confident is Zuchowski getting a yes to the Santa Cruz? Basic engineering work on this model has already begun.

Source: Motor Trend

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[David]

This will be an interesting CUV addition. Good for them and should get noticed by the other auto companies so they are updating and making changes.

[ZXD22]

I think they should have the Hyundai Santa Cruz go into production, it would be pretty wickid to see it in the line up!

[57caddy]

The picture really does not do this vehicle justice.  I was reading an article out by the Detroit Free Press, and the side view was shown.  This combination truck/car kind of reminds me of the old El Camino put out by Chevy years ago.  Although, I must admit this Hyundai Santa Cruz sits up up and the aerodynamics look sharper!  Should be interesting, if research shows consumers showed a high enough interest for them to go through with this design and offer it to the public.

[frogger]

Concept looks nice, but would it translate well to a production model?  Anyways, I hope they go for it.

[bobo]

Choice is nice.  It's just hard to imagine something like this getting enough sales to be worth the trouble.