Scion News: Scion Won't Be Seeing Hybrid or Electric Vehicles

[William Maley]

Scion has been called Toyota's experimental division as it allows Toyota to try new products and ideas (although it hasn't been used for this in a few years). Now with this, you would think Toyota would introduce some new hybrid or electric vehicle. But Green Car Reports reports that it will not likely happen anytime soon.

Scion chief Doug Murtha tells Green Car Reports the brand is still maintaining its focus on providing vehicles for those under 35, a group that isn't quite ready to spend the cash for these type of powertrain technologies.

“People think that this would have a lot of appeal with our target audience; and it absolutely does, and the environmental benefits are nice,” said Murtha. “But where it jumps the track is when we start talking about how much they might be willing to pay for a hybrid system: pretty much zero.”

Source: Green Car Reports

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[David]

Very true, people just starting out are not going to be spending on Hybrids or EV's. They need as cheap as possible transportation..

[57caddy]

Well, if they know there is a market, why can't they figure out how to bring the price down?  I say go back to the days of Henry Ford and figure it out!  How about taking some of the bells and whistles off to bring the price down?  There has to be some way to get these cars out on the market at a more reasonable price.

[David]

Would require getting the Gov to get out of telling the Auto companies to include all the stupid nanny devices. Airbags all over, backup cameras, lane warnings, blind spot detection, etc.

 

It is amazing how many people think driving as well as Internet access, cell phones and TV are rights, not the Privileges they earn. I say we need to make it harder to get a drivers licenses. Way too many idiots out there driving that should not be.

 

Auto's were plenty safe in the 70's and we could have them as simple as then if it was not for the Gov trying to tell you what to do and when.