Shanghai Auto Show: 2016 Ford Taurus :Comments

[William Maley]

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Imagine if the Ford Taurus wasn't a mass-market full-size sedan, but a luxury sedan. Well imagine no more. Ford has pulled the covers off the new Chinese-Market 2016 Taurus which moves upscale to satisfy the demand for luxury vehicles and delivers on the automaker's commitment to bring 15 new world-class vehicles to China by 2015.

The 2016 Chinese-spec Taurus looks like bigger Fusion - we'll let you decided whether or not that's a good thing. Up front is the trapezoidal grille and a set of slimmed down headlights. The side profile boasts a distinctive character line and a set 19-inch wheels. Towards the back are a set of LED taillights and chrome bar.

Compared to the North-American spec Taurus, the Chinese-spec Taurus has a 3-inch longer wheelbase. This allows for a larger back seat area - perfect since many customers like to be chauffeured around. The center seat cushion folds down to reveal a rear-seat control panel for climate control, seat adjustments, and infotainment. Optional will be adjustable lumbar support and a massage function for the rear seats.

Power will come from a twin-turbo 2.7L EcoBoost V6. Ford hasn't released specifications on the engine, but we expect to be around 315 to 325 horsepower judging from current Ford models with this engine.

“The Ford Taurus we’re introducing today shows the amazing strength and flexibility of our One Ford plan. It combines the best of our global product development and large-car expertise with a clear understanding of what Chinese customers in this segment want,” said John Lawler, chairman and CEO of Ford China.

Source: Ford

Press Release is on Page 2

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2015-4-18 | Shanghai, China

New Ford Taurus Sets a New Benchmark for Large Sedans in China

• Ford Taurus, a new premium business sedan for China, combines expressive design, exceptional craftsmanship and advanced technology
  
• Taurus is the latest vehicle delivered as part of Ford's commitment to bring 15 new world-class vehicles to China by 2015
  
• Powerful, confident and inviting exterior design is matched by a spacious and elegant interior with carefully chosen materials for a sense of prestige
  
• New high-output twin-turbo 2.7-liter EcoBoost V6 engine offers effortless power with high efficiency
  
• Taurus will be manufactured at new $760 million Changan Ford Hangzhou plant
  

Introducing a new premium sedan for discerning Chinese business customers, Ford today unveiled the new Ford Taurus at a special event in Shanghai. Designed especially to meet the needs of the Chinese market, the vehicle brings the historic Taurus nameplate to China for the first time.

"The Ford Taurus we're introducing today shows the amazing strength and flexibility of our One Ford plan," said John Lawler, chairman and CEO, Ford China. "It combines the best of our global product development and large-car expertise with a clear understanding of what Chinese customers in this segment want."

Ford made full use of its global design and development resources to create the Taurus. Early in the design process, designers and engineers from around the world immersed themselves in China to gain a deeper understanding of the market and key cultural factors influencing design and vehicle preferences. In-depth research of target customers – accomplished, respected professionals – helped to fine-tune design and engineering targets to create an exceptional new vehicle.

"The Ford Taurus was created for highly sophisticated consumers in China who need an equally sophisticated vehicle for both business and personal use," said Marin Burela, president, Changan Ford Automobile Co. "With a powerful, confident and inviting design, a spacious and elegant interior, impeccable craftsmanship, compelling performance and advanced technology, the Ford Taurus makes no compromises as an innovative flagship sedan."

In creating the new Taurus, Ford designers crafted an exterior conveying balance, harmony and a sense of confidence.

At the front of the vehicle, a shield-like, clipped trapezoidal five-bar grille is positioned prominently and flanked by slender, modern headlamps with signature daytime running lights and LED projector lamp technology. Chrome rings house supplemental LED driving lights.

In silhouette, a powerful hood profile and planted architecture give the Taurus a sense of solidity and harmony. Designers elevated the exterior with fine details on the sides, including upswept highlight trim on the doors. Polished 19-inch 10-spoke alloy wheels help to give a bold and premium stance.

At the rear of the vehicle, multi-piece LED tail lights incorporate a distinctive signature appearance. A bright chrome bar connecting the tail lights highlights the vehicle's width for a sense of understated athleticism. Integrated chrome exhaust tips complete the rear and offer another discreet hint at performance.

"We wanted to create a vehicle that displays a maturity of design with balanced and harmonious proportions, tailored to the business customer in China," said Todd Willing, Asia Pacific Design Director and exterior designer for the Ford Taurus. "Our aim was to create a vehicle that is elegant, inviting and quietly confident."

The sense of balance and harmony continues inside with a clean, modern cabin that makes use of smart design and strong horizontal elements for an airy, spacious feel. Above the passengers, a full panoramic sunroof allows more natural light to enter the cabin and adds to a sense of elegance and openness.

The spacious feel is justified by an exceptionally roomy cabin, which takes full advantage of the vehicle's five-meter length and 2.95-meter wheelbase for abundant second-row legroom, and generous shoulder and hip room. Designers and engineers went to great lengths to package features in a way that prioritized interior space. The front panel of the panoramic sunroof, for example, slides back over the rear panel rather than under it, ensuring maximum rear headroom.

Making full use of the car's interior space, designers and engineers placed more than 25 intelligent stowage spaces throughout the cabin. Cup holders designed to securely hold different-sized tea bottles are just one thoughtful detail implemented to meet the needs of consumers. Reflecting the importance of second-row passengers in China – where the owner of a premium vehicle is often a passenger rather than a driver – the second row has been designed with an emphasis on comfort.

In a first for a Ford vehicle in China, the Taurus has power-reclining rear seats with optional adjustable lumbar support and a massage function, helping both rear passengers arrive refreshed at their destination in business-class comfort. Folding down the center seat cushion – friction-hinged for a premium feel – reveals a rear-seat control panel for air conditioning, seat functions and car media. Folding it up allows the vehicle to comfortably accommodate three rear passengers with a 40/20/40 rear-seat layout.

Materials used throughout the cabin reinforce the feeling of comfort and exceptional, uncompromised quality. Ford designers appointed surfaces with soft but durable materials – such as supple leather for the seats – that recall a pair of tailored gloves or a fine wool suit.

These materials are accented by bright chrome finishes for an extra layer of detail and a sense of prestige. The careful application of wood elements adds natural warmth and strength, and underscores the fine craftsmanship of the interior. Extensive use of sound-deadening materials, advanced technologies and precise engineering ensure that whether in the front or rear seats, all occupants are treated to an exceptionally quiet cabin matched by a smooth and comfortable ride.

Powered by Ford's new high-output, twin-turbo 2.7-liter EcoBoost V6 engine, the Taurus has the effortless power to match its elegant appearance. Drawing from the best of the Ford EcoBoost engine family, this new world-class engine delivers power in a stronger, smarter package. Lightweight materials and advanced controls help the engine to set a new standard for power density and efficiency.

"Beautiful design, craftsmanship, refinement, comfort and power help the Taurus to rise above the typical large sedan, but they are only part of the story," said Burela. "We look forward to sharing more about our new premium business sedan over the months ahead."

The Ford Taurus will be manufactured at the recently opened Changan Ford Hangzhou Plant. Representing a US$760 million investment, the plant is the sixth assembly plant producing Ford vehicles in China. The highly efficient facility uses Ford's latest manufacturing technologies and is capable of producing up to 250,000 vehicles a year on a flexible production line.

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[Drew Dowdell]

Sorry guys, comments got wiped out due to my error.

[loki]

not sure what is on the "rear console"...but that's pretty cool...least from the pic.

[Robert Hall]

not sure what is on the "rear console"...but that's pretty cool...least from the pic.

Looks like a touch screen and some audip/HVAC controls..

 

This looks good overall...looks Fusion-derived but a bit larger..presumably with more cabin space as that is something they like in China.  

Edited April 21, 2015 by Cubical-aka-Moltar

[daves87rs]

Just looks like a bigger fusion....which in this case, not a bad thing...

[Guest Geo]

now to drop in a Volvo V8 (which is derived from the old Yamaha Taurus SHO engine) with true dual exhaust and make it into a real Ford

[Robert Hall]

now to drop in a Volvo V8 (which is derived from the old Yamaha Taurus SHO engine) with true dual exhaust and make it into a real Ford

Can't see that happening; Ford doesn't own Volvo anymore.  Probably will have an EcoBoost 4 and V6.

[Drew Dowdell]

I can't decide if I like this or not..... I'm leaning towards not.  I suppose it will make an okay cop car.

[NINETY EIGHT REGENCY]

Fusion XL.

 

At least Taurus got its six window design back it started with in the 1980's. The car also got smaller. It is less than 200 inches again. It is now the size it was in the late 1990's early 2000's. I am sure we will not get this luxury version here.  The Ford Australia design team did this design.  I guess it is truly indeed "One Ford".  I suspect they may do with Taurus what they did with Fusion/Mondeo.  It may be Taurus/ Falcon this time around.  The taillamps are the same ones they use on the Ford Falcon in Australia.

 

 Ford Australia:  Falcon

 

https://www.youtube.com/watch?v=0rk9yzfQD4Q

[Drew Dowdell]

Fusion XL.

 

At least Taurus got its six window design back it started with in the 1980's. The car also got smaller. It is less than 200 inches again. It is now the size it was in the late 1990's early 2000's. I am sure we will not get this luxury version here.  The Fiord Australia design team did this design.  I guess it is truly indeed "One Ford".  I suspect they may do with Taurus what they did with Fusion/Mondeo.  It may be Taurus/ Falcon this time around.  The taillamps are the same ones they use on the Ford Falcon in Australia.

Fusion XL is exactly right

[GMTruckGuy74]

I'd still like to see a picture of the rear panel/taillights.

[David]

I'd still like to see a picture of the rear panel/taillights.

 

Your Wish is my command!

 

Personally not wowed or impressed. Nice but that is about it.

[Drew Dowdell]

So bland... 

[David]

Is it me of does this rear end of the Taurus SCREAM 1980's? Bland K cars, Bland just about everything!

[William Maley]

Is it me of does this rear end of the Taurus SCREAM 1980's? Bland K cars, Bland just about everything!

 

Oh come now:

[Robert Hall]

I don't see any 80s, but I see a family resemblance to other current Ford sedans. It's pleasant, less thick looking than the current model, which looks tall and narrow w too small windows.

[David]

 

Is it me of does this rear end of the Taurus SCREAM 1980's? Bland K cars, Bland just about everything!

 

Oh come now:

 

 

Yup, Bland square and ugly.

[regfootball]

I can't decide if I like this or not..... I'm leaning towards not.  I suppose it will make an okay cop car.

Ding ding, the cop car part will probably be the case and a lot of why they are even planning to bother with this here.

 

The current Taurus is popular in these parts and I really like it.  This just loses a lot.  This just doesn't do much for me.....yet.  Maybe I will warm to it. I don't know.  Ford has really farted out some bland stuff recently.

 

All that said, I leased a 500 once over the Fusion because of the extra room.  So who knows, this is probably destined for my garage if I got a good deal on it.

[William Maley]

 

 

Is it me of does this rear end of the Taurus SCREAM 1980's? Bland K cars, Bland just about everything!

 

Oh come now:

 

 

Yup, Bland square and ugly.

 

 

No it has STYLE AND TURBO!

along with woodgrain..

[regfootball]

I feel an original Azera vibe here and I am not sure why.  Like a muscled up and squared off Azera.

 

Well, this might bode well for Impala sales now! 

 

It's like Ford has its Focus / Mondeo 'world design language' programmed into a supercomputer now, and they just enter in design parameters, length, height, 'target age of buyer' etc.  They push a button and it just spits shtuff out.

 

[Cory Wolfe]

Well, it's more staid and classy than the current semi-muscular fat guy sort of look. It's also pretty lacking in originality. Can't say I love it or loathe it. 

[GMTruckGuy74]

FWIW, Ford is making a killing off the Police Interceptor Utility (PIU for short; i.e. Explorer).  Many police departments in southern NJ are planning to switch over to the Explorer/PIU and do not like the Police Interceptor Sedan (PIS, for short; i.e. Taurus).  I'm wondering if this may help or hurt the potential use of the Taurus/PIS in future fleets?  I know many a cop that says the performance of the Taurus is good but the headroom is bad; similar sayings for the Dodge Charger Police Car - good performance, bad dimensions.  I'm seeing more Caprices in NJ now than 2-3 years ago, and Tahoes are still around though I know a few police dept's that do not favor the 'heavy & slow' Tahoe, as they refer to them (spoke to a couple of cops about these vehicles Saturday at the scene of an accident I was called to - one had a previous gen Tahoe, one had an older Crown Vic, one had a new Explore, and the other a Taurus - all from the same dept BTW).  The Explorer was favored among all the models there, though they agreed the FWD Explorer isn't great on wet roads v. the AWD model.

[regfootball]

All the new cop vehicles here are explorer or taurus

Ths new one solves the cabin claustrophobia and rear seat room issue by the looks of it.

I'm not totally convinced this is on the fusion based platform. I know that makes sense for a lot of reasons, but this is chunky like the current taurus, and the front end looks relatively unchanged. Ford has tested these old Volvo chassis on the taurus and explorer now for police use and they are solid. I can't see them giving up on it without making a long term payback before testing out a new chassis for police use.

Continental concept aka MKS has the same chunky proportions. If they lengthen the wb for Taurus and continental they can reuse the chassis for a longer explorer too which it needs the length badly for the back seat.

A new edge passed me tonight. At first I could hardly tell it was all new. Ford is really trying to blend in these days.

Edited April 25, 2015 by regfootball

[Drew Dowdell]

 

It's like Ford has its Focus / Mondeo 'world design language' programmed into a supercomputer now, and they just enter in design parameters, length, height, 'target age of buyer' etc.  They push a button and it just spits shtuff out.

 

 

heh