March 2016: American Honda Motor Co.

[William Maley]

American Honda Reports March Auto Sales Increase: Trucks Set New March Record While Sedans Post Major Gains

• Trucks and sedans push American Honda to robust March sales of 138,221 units, a gain of 9.4 percent for the month
• American Honda trucks set new sales record, climbing 5.7 percent on sales of 64,453
• New Honda Civic sets new March sales record, jumping 21.8 percent while Accord gains 17.3 percent
• RDX leads Acura trucks, setting new March record with 34 percent gain
• Acura TLX performance sedan climbs 9.9 percent in March

TORRANCE, Calif., April 1, 2016 /PRNewswire/ -- American Honda Motor Co., Inc. today reported March sales of 138,221 Honda and Acura vehicles, an increase of 9.4 percent for the month. AHM trucks set a new March benchmark, gaining 5.7 percent on sales of 64,453 units. Honda Division sales were up 10.5 percent with 123,369 units sold in March; Honda car sales reached 68,314, up 13.7 percent, while truck sales totaled 55,055, a 6.9 percent gain for the month. Acura sales totaled 14,852 in March, gaining 1.2 percent. Acura sedans were up 4.8 percent on sales of 5,454 while Acura trucks reached 9,398 sales for the month.

 

Honda

Continuing to buck U.S. sales trends with its core sedans—Civic and Accord—Honda sales easily moved past the previous March total with a record setting performance from Civic, backed by strong performances from Accord and HR-V. Core truck models CR-V, Pilot and Odyssey, maintained strong demand.

• With sales records set in each of the past three months, the Civic Sedan is dominating the compact car segment with essentially one body style as production of the newly on-sale Civic Coupe ramps up. Civic sales jumped 21.8 percent to a new March record of 32,855.
• Accord continued to demonstrate incredible market strength with an increase of 17.3 percent in March, with 30,523 units sold—focused on sales to individual customers.
• With production at the Celaya plant in Mexico focused primarily on HR-V, sales of the Honda gateway truck model topped 6,300 units in March.

 

"The power of Honda's well-balanced portfolio was on full display in March," said Jeff Conrad, senior vice president and general manager of the Honda Division. "Importantly, we will continue to strengthen both our car and truck lineups throughout the year, with new core and niche products to further extend the brand's appeal." 

 

Acura
Acura enjoyed a balanced sales month, with the refreshed RDX SUV posting a remarkable 34 percent gain so set a new March record to lead the brand's sales gains, while Acura performance sedans maintained strong sales despite a luxury sedan market where competitors are relying heavily upon fleet sales and incentives.     

• RDX showed renewed sales strength in March, leading Acura truck sales with a 34 percent gain on sales of 5,310 units.
• TLX continued to hold a strong sales position near the top of the mid-luxury sedan segment with 3,768 units sold in March, rising 9.9 percent despite aggressive competitor sales tactics.

"Acura posted a solid month even as we gained fresh momentum from the New York Auto Show debuts of the 2017 MDX and NSX GT3 racecar," said Jon Ikeda, vice president and general manager of the Acura division. "Our entire Acura team is excited by the market reaction to our new design direction and the preparation for delivery of the first all-new NSX."

 

 

	American Honda Vehicle Sales for March 2016
								Month-to-Date						Year-to-Date
								March 2016		March 2015	DSR** % Change		MoM % Change	March 2016		March 2015	DSR** % Change	YoY % Change
	American Honda Total							138,221		126,293	1.3%		9.4%	357,703		333,943	7.1%	7.1%
	Total Car Sales							73,768		65,310	4.6%		13.0%	190,100		168,594	12.8%	12.8%
	Total Truck Sales							64,453		60,983	-2.1%		5.7%	167,603		165,349	1.4%	1.4%
			Honda Total Car Sales					68,314		60,107	5.2%		13.7%	176,393		154,730	14.0%	14.0%
			Honda Total Truck Sales					55,055		51,516	-1.0%		6.9%	143,435		139,569	2.8%	2.8%
			Acura Total Car Sales					5,454		5,203	-2.9%		4.8%	13,707		13,864	-1.1%	-1.1%
			Acura Total Truck Sales					9,398		9,467	-8.1%		-0.7%	24,168		25,780	-6.3%	-6.3%
	Total Domestic Car Sales							69,038		64,609	-1.1%		6.9%	178,977		166,673	7.4%	7.4%
			Honda Division					63,716		59,609	-1.0%		6.9%	165,603		153,371	8.0%	8.0%
			Acura Division					5,322		5,000	-1.4%		6.4%	13,374		13,302	0.5%	0.5%
	Total Domestic Truck Sales							64,453		60,978	-2.1%		5.7%	167,603		165,344	1.4%	1.4%
			Honda Division					55,055		51,511	-1.0%		6.9%	143,435		139,564	2.8%	2.8%
			Acura Division					9,398		9,467	-8.1%		-0.7%	24,168		25,780	-6.3%	-6.3%
	Total Import Car Sales							4,730		701	524.8%		574.8%	11,123		1,921	479.0%	479.0%
			Honda Division					4,598		498	754.9%		823.3%	10,790		1,359	694.0%	694.0%
			Acura Division					132		203	-39.8%		-35.0%	333		562	-40.7%	-40.7%
	Total Import Truck Sales							0		5	-100.0%		-100.0%	0		5	-100.0%	-100.0%
			Honda Division					0		5	-100.0%		-100.0%	0		5	-100.0%	-100.0%
			Acura Division					0		0	0.0%		0.0%	0		0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total							123,369		111,623	2.3%		10.5%	319,828		294,299	8.7%	8.7%
			* ACCORD					30,523		26,018	8.6%		17.3%	77,073		68,645	12.3%	12.3%
			* CIVIC					32,855		26,985	12.7%		21.8%	87,303		66,722	30.8%	30.8%
			CR-Z					163		255	-40.8%		-36.1%	483		626	-22.8%	-22.8%
			* FIT					4,771		6,640	-33.5%		-28.1%	11,513		18,094	-36.4%	-36.4%
			INSIGHT					2		209	-99.1%		-99.0%	21		643	-96.7%	-96.7%
			CROSSTOUR					110		742	-86.3%		-85.2%	566		2,046	-72.3%	-72.3%
			* CR-V					26,730		27,618	-10.4%		-3.2%	71,188		73,127	-2.7%	-2.7%
			HR-V					6,398		0	0.0%		0.0%	15,515		0	0.0%	0.0%
			ODYSSEY					11,224		11,142	-6.7%		0.7%	27,439		27,088	1.3%	1.3%
			PILOT					10,593		11,937	-17.8%		-11.3%	28,726		36,881	-22.1%	-22.1%
			RIDGELINE					0		77	-100.0%		-100.0%	1		427	-99.8%	-99.8%
			*** Memo: Accord FHEV					51		948	-95.0%		-94.6%	190		2,585	-92.6%	-92.6%
			Memo: Accord PHEV					0		5	-100.0%		-100.0%		0	45	-100.0%	-100.0%
			Memo: Civic Hybrid					166		351	-56.2%		-52.7%	470		1,029	-54.3%	-54.3%
			Memo: Fit EV					0		1	-100.0%		-100.0%	0		1	-100.0%	-100.0%
	Acura Division Total							14,852		14,670	-6.3%		1.2%	37,875		39,644	-4.5%	-4.5%
			ILX					1,554		1,554	-7.4%		0.0%	4,287		3,505	22.3%	22.3%
			RLX / RL					130		194	-38.0%		-33.0%	331		543	-39.0%	-39.0%
			TL					0		16	-100.0%		-100.0%	0		56	-100.0%	-100.0%
			TLX					3,768		3,430	1.7%		9.9%	9,087		9,741	-6.7%	-6.7%
			TSX					2		9	-79.4%		-77.8%	2		19	-89.5%	-89.5%
			MDX					4,088		5,503	-31.2%		-25.7%	11,956		14,437	-17.2%	-17.2%
			RDX					5,310		3,963	24.1%		34.0%	12,212		11,342	7.7%	7.7%
			ZDX					0		1	-100.0%		-100.0%	0		1	-100.0%	-100.0%
			*** Memo: ILX Hybrid					0		4	-100.0%		-100.0%	0		12	-100.0%	-100.0%
			Memo: RLX Hybrid					19		18	-2.3%		5.6%	49		53	-7.5%	-7.5%
			Memo: TSX Wagon					0		0	0.0%		0.0%	0		1	-100.0%	-100.0%
	Selling Days							27		25				75		75
	**** Hybrid							401		1,790	-79.3%		-77.6%	1,213		4,993	-75.7%	-75.7%