Jump to content
Create New...

March 2016: Subaru of America, Inc.


Recommended Posts

Subaru Of America, Inc. Reports Record March Sales

  • Record March - monthly sales increase 0.4 percent over March 2015
  • Best first quarter in Subaru franchise history
  • 52 consecutive months of month-over-month growth
  • Best March ever for Outback and WRX/STI
  • 25 consecutive months of more than 10,000 Outbacks sold
  • 32 consecutive months of more than 10,000 Foresters sold

CHERRY HILL, N.J., April 1, 2016 /PRNewswire/ -- Subaru of America, Inc. today reported record sales for March 2016 totaling 49,285 vehicles, a supply-constrained 0.4 percent gain over March 2015. The company also reported year-to-date sales of 132,397 vehicles, a 0.9 percent gain over the same period in 2015. March marked the 25th consecutive month of 40,000+ vehicle sales for the company, as well as the best first quarter in the history of the Subaru franchise.

 

Outback and WRX/STI sales were notably strong as each carline achieved its best March ever.Furthering optimism around the brand, Subaru recently won in three major categories of the Kelley Blue Book KBB.com 2016 Brand Image Awards including Best Overall Brand, Most Trusted Brand and Best Performance Brand.

 

“March marked another sales record, as well as the global debut of the all-new Impreza sedan and 5-door models at the New York International Auto Show,” said Thomas J. Doll, president and chief operating officer for Subaru of America. “Overall, this new Impreza will set a new standard in the compact segment and will provide today’s compact car buyer with exactly what they are looking for in terms of safety, reliability, drivability, connectivity and style.”

 

“We are pleased to continue our string of monthly sales records given our low availability, as well as achieve the best first quarter in Subaru franchise history,” said Jeff Walters, senior vice president of sales for Subaru of America. “We continue to see strong demand for Subaru vehicles in the U.S., and our retailers are doing an excellent job supporting our growth.”

 

Carline Mar-16 Mar-15 % Chg Mar-16 Mar-15 % Chg
  MTD MTD MTD YTD YTD YTD
Forester 14,284 14,967 -4.6% 38,427 37,636 2.1%
Impreza 5,193 5,364 -3.2% 14,007 15,286 -8.4%
WRX/STI 2,737 2,471 10.8% 7,453 7,261 2.6%
Legacy 5,551 6,148 -9.7% 14,478 14,371 0.7%
Outback 14,122 12,504 12.9% 37,271 35,487 5.0%
BRZ 425 495 -14.1% 1,211 1,159 4.5%
Crosstrek 6,973 7,162 -2.6% 19,550 20,081 -2.6%
TOTAL 49,285 49,111 0.4% 132,397 131,281 0.9%

 

Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.



×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search

Change privacy settings