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  • Drew Dowdell
    Drew Dowdell

    Chevy Unveils Two Concept Coupes

    Chevrolet unveiled two coupe concepts at the 2012 North American International Auto Show in Detroit today. Chevy is actively courting the sub-30 crowd with these two small coupes with a heavy emphasis on connectivity both virtual and personal. Chevy said that while youth buyers wanted coupes, they also wanted to be able to take their friends with them. Thus the ability to seat adults comfortably in the rear is emphasized. Chevy has also included a high level of digital social connectivity in a way that isn't distracting using the Chevy's MyLink infotainment system.

    The first concept, the Chevrolet Tru 140S, is a front wheel drive "affordable exotic". It is inspired by the sleek lines of Italian supercars. The Tru 140S is based on the Chevrolet Cruze and Volt platforms and features a 1.4 liter turbocharged, direct injection engine with about 150 horsepower. The engine also features automatic start/stop technology for additional fuel economy.

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    The Chevrolet Code 130R shares an engine with the Tru 140S, but it turns it 90 degrees for a rear wheel drive arrangement. The Code 130R's upright profile evokes Chevrolet heritage without being retro.

    Though not officially said, we are assuming that the Code 130R rides on the same Alpha platform as the Cadillac ATS shown yesterday since the wheelbase is the same and track is only 0.9 inches wider.

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    Both concepts were shown without interiors intentionally. Chevrolet wishes to keep the design and development process open to future ideas.

    Browse the galleries below for your Chevy Coupe goodness.

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    Just an unscientific test:

    I had the Tru 140s on my Mac's screen for several minutes when fooling with my tablet. I had five guys come up to me and ask what it was. I then showed them the 130, and the response was far less positive. 'Too retro' and 'for old guys' were the two standout quotes.

    Chevrolet should build both. If that's not possible, then I feel the Tru 140s is the one to do. The 130 looks to the past, but the 140 is the future, in my opinion.

    Interesting.

    I would say that the 140 looks like a copy, while the 130 looks original.

    Original is a stretch, since the overall shape is reminiscent of the BMW 1 Series.

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    Just an unscientific test:

    I had the Tru 140s on my Mac's screen for several minutes when fooling with my tablet. I had five guys come up to me and ask what it was. I then showed them the 130, and the response was far less positive. 'Too retro' and 'for old guys' were the two standout quotes.

    Chevrolet should build both. If that's not possible, then I feel the Tru 140s is the one to do. The 130 looks to the past, but the 140 is the future, in my opinion.

    I passed around the photo's to the gear heads at work. These are not import guys either. Most are GM fans and most drag race in every thing from coupes to rails.

    As of now the 140 was loved nearly by all. The nose was the only issue.

    The 130 was given a pass by all but one. He was a BMW guy. Most thought it was too small and did not like the styling.

    But this was also not scientific but it was focused at the kind of people who should be interested in a RWD coupe.

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    Comments at Autoblog are still twice as many for the 130 than the 140, which means to me means the 130 is twice as interesting.

    Unfortunately the majority tend to be negative.

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    One of the most talked about GM car of all time was the Aztek too. Talk is not a gauge to judge a car by alone.

    I agree that with todays box that stylist can work in get smaller and smaller and smaller all the time. It will become more and more difficult to really be creative without being weird.

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    Here's what made the front page of the NAIAS section in my province's largest daily:

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    The Tru140 also grabs a sizeable portion of the article dedicated to the show, with the writer outlining the "very attractive" coupe's mountain of technology. There is a mention of the 130, saying it's "interesting" and that it has E-Assist. But that's all.

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    As the days have passed, I increasingly think of the 140 as a slightly cheesy version of the beautiful Converj, and the 130 still grows on me with drivetrain as its trump card.

    Still, I see value in both designs.

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    I read a GM press release today that covered these cars. GM for the most is looking to the public to see what they want to see in a new car. I think both cars are for the most just a bunch of ideas pulled together to see what people like and don't like.

    I think based on what I see and the comments of GM that the 130 is just a bunch of ideas and see what sticks. The 140 I think is an idea of what if we made the ELR show car into a Chevy and sold it cheap with a lot of features. At this point I don't see either going production even as at 85% of what we were shown.

    As for popularity I have been reading many comments and they each have their fans and detractors. I have been see about a 33.5% like, 140 33.5% like 120 and 33.5% hate both on these cars.

    GM is going to twitter with the public on these cars and see what works and what does not. Parts of these cars may show up some where at best. They plan to do this this year so you may want to watch when they do this to add your 2 cents.

    The key here is GM is fishing as the interiors of either car is only rendered in 2D so they have not even gone to the point to finish an interior yet. So at this point no matter what car you like don't get upset if it does not see production. We can argue all day here on these but more than likely we may see the nose as a new face of Chevy or the tail of the car as a new Camaro at best here but only time will tell.

    These cars were for feed back and to get people talking. At this point I think they have done this well. It has been a while since GM just has thrown out ideas like this. Many of the recent cars just went to production as they nearly were in show trim. Few of the cars were just done for styling fun and feedback.

    Edited by hyperv6
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    You mean Andrew Mackenzie's article? The one that says Honda or Ford or whatever could build the 140? Yeah.

    The problem is that the Tru140 will actually sell. Chevrolet needs to court people my age and they would do it handily with the Tru140. Sure Honda could make it. But they haven't, and based on their design direction, likely won't. Chevrolet can take the opportunity to beat the import brands to the punch on this one. Maybe once it starts to sell, then GM can concentrate on the far more niche model, the 130.

    As it stands, Chevrolet can count on ol' folks to buy its vehicles. But they're losing the increasingly fickle and tech-oriented Millenial crowd. The 140 can win them back.

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    It can win them back for 15 minutes because they have such short attention spans. Witness any number of trendy sport coupes that have come and gone before the 140. The 130 is a timeless design that appeals to tuners who miss the Nissan 240SX, Corolla AE86, Mazda RX-7, and the like. The 130 is a more useful competitor for the BRZ... Millenials said they want to take their friends along for the ride. Code 130R is a true 4 seat coupe with appeal to more than 1 generation, not some rakish flash-in-the pan that will last 2 years on the market before those Millenials want something else.

    Did you catch the bit where the 140 tested better with older ppl than the 130 in Chevrolet's research so far? Seems crazy, don't it? But it shows the 130 has wider appeal to more age groups.

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    I'm in that age group. I like the conept of the 130rsvtssrt but not the exceution. Still not sold on it. The 140rsamgattmciaol on the other hand I've liked the styling more the more I've seen it.

    As I've said before that both could have a place in the lineup.

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    I'm in the age group the 140S targets and it has no appeal to me whatsoever. Then again, I guess I'm almost nothing like other people in my age group.

    I'm not going to deny that the 140S has grown on me since GM introduced it, but it still doesn't stoke my fire the same way the 130R does. The drivetrain layout and general specifications are exactly what I would want in a small coupe, there are no compromises.

    Edited by black-knight
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    I would say that the 140 looks like a copy, while the 130 looks original.

    Original is a stretch, since the overall shape is reminiscent of the BMW 1 Series.

    I don't see much of anything specific to the 1-series that warrants calling it out as something inspirational here. 130 has an unusually rigid belt line spine, not sure how I fel about it really.

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    Re-visiting these concepts after the 'new' has worn off creates the same feelings for me as the day I first saw them (except more extreme).

    1) First and foremost, the 130 is an abomination that needs to be taken out behind the barn and shot... I admire the incorporation of Chevelle-esque side sculpting, but that detail does not rescue a design that is a terrible mix of typical GM bland and typical GM imitation.

    2) By in large, BOTH of these concepts look horribly dated all the way down to the ripped off Corvette emblems. Had these debuted about 4-5 years ago, they'd be show stoppers. But now, not so much. The Chevrolet design face (which has a lot of potential) has been distilled into one of the most generic Walmart quality faces ever put on a car. Even the emblems are terrible. that VERY emblem (for the most part) debuted ALMOST A DECADE AGO on the Corvette; and even then it was a TERRIBLE take on years of excellent Chevrolet cross flag emblems.

    It's not all bad tho...

    1) The more I look at the 140, the more I love it and the more I could CERTAINLY see myself buying one for a daily driver (and that's coming from a 20-something who owns 3 RWD pony cars.

    2) The design actually has a sense of aggression, or dare I say, EXCITEMENT. (something that is BADLY needed at GM right now) The fact that it is a little bland on detailing actually aids the design because we've come to expect bland FWD appliances as "something to get excited about" now. Unfortunately, that is NOT a double standard for RWD cars and it adds icing to the cake of the 130s FAIL.

    3) I did like it better as a Pontiac.... Naturally, because it was even MORE aggressive and didn't have the "I'm everyone's safe, responsible friend" Chevrolet face.

    I'd love to see the 140 come to production... And I'd love to see a RWD alpha coupe slotted below the Camaro (along with an Alpha sedan) but it certainly shouldn't be the 130... At least, if they actually want to sell any.

    Edited by FUTURE_OF_GM
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    My point was, you can try and sell any spectacular platform or performance car you want. But if it's wrapped in a turd, it's not going to sell in the numbers GM wants.

    And while I'm the first one to call both of those cars a success, there's no doubt that their appeal could've been MUCH more broad.

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