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    General Motors Files Trademark Applications For Tourx and Regal Tourx


    • New Filings from the Trademark Office Show A Possible New Variant for the Regal

    AutoGuide recently found two new trademark applications from General Motors. The applications were filed on December 16th and are for the 'Tourx' and 'Regal Tourx' trademarks. The applications say the trademarks are for “Motor land vehicles, namely automobiles.”

     

    AutoGuide speculates the Tourx name could be for a wagon variant of the next-generation Buick Regal. GM is currently hard at work on the next-generation Opel/Vauxhall Insignia - the model that the Regal is based on - and is expected to come in a five-door and wagon versions.

     

    We believe AutoGuide is on the right track with the wagon, but we're going to take it in a different direction. A couple years back, Opel and Vauxhall introduced the Insignia Country Tourer. Starting with a standard Insignia wagon, Opel and Vauxhall added a new all-wheel drive system, body cladding, and increased ground clearance. At the time the Country Tourer was announced, we said that GM could make a business case for it as a competitor to the Subaru Outback. If there is a next-generation Country Tourer, we wouldn't be shocked if came over as a Buick.

     

    But automakers trademark a number of names and symbols, only to be never used. This could be the case here. It will be interesting to see if GM uses this name for the next-generation Regal.

     

    Source: AutoGuide

     

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    Bimmer Xdrive...

     

    So Buick decides to do Tourx.

     

    So...is it pronounced as Tour  'ex' or is it  like 'tourques'?

     

    I hope a Regal Tourx is more like an Audi Allroad or a Subaru Outback or a Volvo  Cross Country...as in a lifted station wagon rather than just a simple European 'break'...

    Because as we all know, normal  station wagons dont sell at all in North America, this NEEDS to be lifted to actually give CUVs/SUVs a run for their money. 

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    Tour 'cross', huh?

     

    I thought it would be pronounced like the letter 'x'....like BMW with xDrive. But, I guess its more like Volvo's Cross Country...

     

    Tour Cross?

    I like the name...I dont like the way its spelled.

     

    I dont like hatchback type vehicles...CUVs/SUVs...lifted station wagons or otherwise. 3rd and 4rth gen Pontiac Firebird/Trans Ams and Corvettes are as far as I go with hatchbacks.
     

    Useful they are, cup of tea for me, they are not.

     

     

    PS: I forgot about Toyota Supras of the 1980s and 1990s and Nissan 300ZX Twin Turbo...I like those hatches a lot too.  Basically hatchbacks that have NO relationship akin to family haulin' or soccer mom written all over them...

    Pocket rocket hatches?

    No thanks on those as those are clearly based on econoboxes...that can haul families...

     

    Subaru WRX STis...yup....Ill do those...

     

    Buick Regal Tour Cross that is like an Audi Allroad? I might deem it pretty like I do the Allroad, or even the Subaru Outback, but Ill stick to the sedan version...

    Edited by oldshurst442
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    A wagon won't sell.  Just make more crossovers for the sheeple.

     

    Subaru is like 50% wagons

    TourX.... pronounced TourCross.

     

    and yes, I would be interested in a Regal TourCross

     

    I suppose I should point out that I am just guessing. 

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    Well, If it really is Tour "Cross", I wished it was spelled "cross".

    And if its not....I hope its Tour "X"...sounds cool.  In my ears at least.

     

    About the Subaru thing...

    Subaru makes wagons look cool. The AWD and the WRX and the Rallye connections...Im assuming is what makes Subaru wagons look cool.

     

    Too bad AMC could not hold on a few more years.

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    I expect something along the lines of a Insignia Cross 4.

    This will be a little more like an Audi like wagon.

    Now if only all those who cried for a wagon only would really buy one.

    At least with the Opel production this will be able to sell at low volumes and make money. This is a positive for Buick globalism.

    This is just a little more of the Buick White Space the spoke about.

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    A wagon won't sell.  Just make more crossovers for the sheeple.

    The Germans don't have a problem selling them, enough so to keep on making them anyway. There is no reason why GM can't give a shot.

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    Personal taste. Germans are far more conservative than many Americans and they do not have the same attitude towards road trips and personal transportation. Many people do not like sitting on the ground in a station wagon. They would rather have the higher seating position of a CUV/SUV.

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    Personal taste. Germans are far more conservative than many Americans and they do not have the same attitude towards road trips and personal transportation. Many people do not like sitting on the ground in a station wagon. They would rather have the higher seating position of a CUV/SUV.

     

    I just have to LOL at this... 

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    Glad I can make you laugh. I have come to realize that most of both sides of my family being all German are very conservative pricks that have a hard time accepting change or differences in others. Probably another reason my parents left everyone in Missouri and the LA area and moved to Seattle back in the mid 60's where I was born and raised. Gotta love being free and accepting of all. :D

     

    Happy Holidays to everyone in the last 10 days of 2015! :metal:

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    Well, you happen to be wrong about the German attitudes towards road trips and such.... and the reason for their preferences for wagons.

     

    So why do Europeans in general (and Germans in particular) prefer wagons over crossovers?

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    ...as opposed to "Crosstour"  :o

     

    Has no one seen this post? Seriously, we're going to have a buick tourcross as honda's accord crosstour has just totally failed and left a bad taste in everyone's mouths.

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    Well, you happen to be wrong about the German attitudes towards road trips and such.... and the reason for their preferences for wagons.

     

    So why do Europeans in general (and Germans in particular) prefer wagons over crossovers?

     

     

    They don't see the benefits of SUVs.

     

    Cons for SUVs in Europe:

    1. Less stable at very high speed driving.  The autobahn is well known for it's lack of speed limits in some places, but other countries have very high speed limits too. France's top speed limit is over 80mph.

    2. Lower fuel economy v. wagons.

     

    Pros for Wagons and hatchbacks in Europe:

    1. 90% of the utility of a crossover... sometimes better utility than certain crossovers.

    2. sedan like handling

    3. better fuel economy than a crossover

     

    The fuel economy thing is probably the biggest factor. Even with a diesel, a FWD Opel Astra Wagon 1.6 CDi gets much better fuel economy (3.8 liters / 100km)* than a FWD Opel Mokka 1.6 CDi with the same engine and transmission (5.1 liters / 100km)*.    *lower is better, converted to the US measurement it is roughly 51mpg v. 46mpg.  Yet both vehicles have roughly the same utility.  Europeans in general are highly conscious of fuel consumption due to the high cost of fuel, but Germans in particular are very financially frugal (even credit cards are looked down on there, the way they do mortgages on houses is very different too)

     

    Another factor is winter driving.  In most parts Germany specifically and in all of the Nordic countries, you are required to run snow tires on your car during certain months of the year, so having AWD is less of a "thing" for them. If I could get by in a RWD CTS with snow tires, than a FWD Astra wagon would do at least as well.   Many people in the US seem to think that if they spend $2,000 on AWD, then they can "save" having to spend $500 on snow tires... and people automatically equate AWD with SUV even though that isn't the case. And since AWD is a negative on fuel consumption, they value saving fuel over some marginal increase in snow going ability. 

     

    Aside from freaks like Dfelt who are too tall  ;), the vast majority of crossover drivers in the US would be better served by a wagon..... but because SUVs/CUVs are status symbols, wagons have become unpopular.   That said, I would totally buy a wagon, but even I can't sell it to my other half..... 

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    The truth is where they travel and how much fuel is has more to do with their choices.

    They have paid a lot more for fuel and in Germany and most parts of Europe the roads may be wide in the large cities but the smaller towns space is a premium not just for driving but parking and storage.

    CUV models are not the choice for the most part because they take up more space in many cases and they most often use a little more fuel.

    Also it is a cultural thing too. they just have other priorities too.

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    Oh.. the other part I forgot to mention.  There is a huge "Caravan" culture there.  They'll strap a camper up to just about anything and go take a road trip somewhere.

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    Hmmmm.

     

    Sounds interesting. Pretty good actually. Tasty.

     

    OH!! and they're probably going to use the hi-po AWD that's used in the upcoming Focus RS.

     

    I think this will be a score for enthusiasts if it comes to fruition, maybe even a discount CTS wagon. 

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    Oh.. the other part I forgot to mention.  There is a huge "Caravan" culture there.  They'll strap a camper up to just about anything and go take a road trip somewhere.

    Yes campers as we call them are popular there as few people have the ability to own a RV there. The Caravans are cheaper and much easier to use there and are pulled buy their one and only vehicle.

    Most people in Europe generally have 1 car and in many cities many do not even own one car. Public transportation has always been a main part of their culture their not just in cities but between them.

    Heck they have beer in vending machines too.

    Many Americans who have never left this country just assume everyone else is much like us. Well they may have some similarities but we are much different in many ways too. This is not all one world.

    We here in America do a great many things different and it amazes many overseas how we do them.

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    One thing I loved about Japan when I went to college there from 1988 to 1991. You can get ANYTHING in a vending machine and the culture allows for kids to run out of the house and down to the corner of the street and pick up dad a 5th of whiskey, mom some smokes, etc. What ever they need so the parents are relaxing at home. Gotta love vending machines.

     

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