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    General Motors Files Trademark Applications For Tourx and Regal Tourx


    • New Filings from the Trademark Office Show A Possible New Variant for the Regal

    AutoGuide recently found two new trademark applications from General Motors. The applications were filed on December 16th and are for the 'Tourx' and 'Regal Tourx' trademarks. The applications say the trademarks are for “Motor land vehicles, namely automobiles.”

     

    AutoGuide speculates the Tourx name could be for a wagon variant of the next-generation Buick Regal. GM is currently hard at work on the next-generation Opel/Vauxhall Insignia - the model that the Regal is based on - and is expected to come in a five-door and wagon versions.

     

    We believe AutoGuide is on the right track with the wagon, but we're going to take it in a different direction. A couple years back, Opel and Vauxhall introduced the Insignia Country Tourer. Starting with a standard Insignia wagon, Opel and Vauxhall added a new all-wheel drive system, body cladding, and increased ground clearance. At the time the Country Tourer was announced, we said that GM could make a business case for it as a competitor to the Subaru Outback. If there is a next-generation Country Tourer, we wouldn't be shocked if came over as a Buick.

     

    But automakers trademark a number of names and symbols, only to be never used. This could be the case here. It will be interesting to see if GM uses this name for the next-generation Regal.

     

    Source: AutoGuide

     

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    Sounds like AWD nomenclature. It's very popular among luxury brands. Cadillac has "CTS4/ATS4/XTS4", Audi "Quattro", Mercedes Benz "4Matic", etc.

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    Bimmer Xdrive...

     

    So Buick decides to do Tourx.

     

    So...is it pronounced as Tour  'ex' or is it  like 'tourques'?

     

    I hope a Regal Tourx is more like an Audi Allroad or a Subaru Outback or a Volvo  Cross Country...as in a lifted station wagon rather than just a simple European 'break'...

    Because as we all know, normal  station wagons dont sell at all in North America, this NEEDS to be lifted to actually give CUVs/SUVs a run for their money. 

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    Tour 'cross', huh?

     

    I thought it would be pronounced like the letter 'x'....like BMW with xDrive. But, I guess its more like Volvo's Cross Country...

     

    Tour Cross?

    I like the name...I dont like the way its spelled.

     

    I dont like hatchback type vehicles...CUVs/SUVs...lifted station wagons or otherwise. 3rd and 4rth gen Pontiac Firebird/Trans Ams and Corvettes are as far as I go with hatchbacks.
     

    Useful they are, cup of tea for me, they are not.

     

     

    PS: I forgot about Toyota Supras of the 1980s and 1990s and Nissan 300ZX Twin Turbo...I like those hatches a lot too.  Basically hatchbacks that have NO relationship akin to family haulin' or soccer mom written all over them...

    Pocket rocket hatches?

    No thanks on those as those are clearly based on econoboxes...that can haul families...

     

    Subaru WRX STis...yup....Ill do those...

     

    Buick Regal Tour Cross that is like an Audi Allroad? I might deem it pretty like I do the Allroad, or even the Subaru Outback, but Ill stick to the sedan version...

    Edited by oldshurst442
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    A wagon won't sell.  Just make more crossovers for the sheeple.

     

    Subaru is like 50% wagons

    TourX.... pronounced TourCross.

     

    and yes, I would be interested in a Regal TourCross

     

    I suppose I should point out that I am just guessing. 

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    Well, If it really is Tour "Cross", I wished it was spelled "cross".

    And if its not....I hope its Tour "X"...sounds cool.  In my ears at least.

     

    About the Subaru thing...

    Subaru makes wagons look cool. The AWD and the WRX and the Rallye connections...Im assuming is what makes Subaru wagons look cool.

     

    Too bad AMC could not hold on a few more years.

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    I expect something along the lines of a Insignia Cross 4.

    This will be a little more like an Audi like wagon.

    Now if only all those who cried for a wagon only would really buy one.

    At least with the Opel production this will be able to sell at low volumes and make money. This is a positive for Buick globalism.

    This is just a little more of the Buick White Space the spoke about.

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    A wagon won't sell.  Just make more crossovers for the sheeple.

    The Germans don't have a problem selling them, enough so to keep on making them anyway. There is no reason why GM can't give a shot.

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    Personal taste. Germans are far more conservative than many Americans and they do not have the same attitude towards road trips and personal transportation. Many people do not like sitting on the ground in a station wagon. They would rather have the higher seating position of a CUV/SUV.

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    Personal taste. Germans are far more conservative than many Americans and they do not have the same attitude towards road trips and personal transportation. Many people do not like sitting on the ground in a station wagon. They would rather have the higher seating position of a CUV/SUV.

     

    I just have to LOL at this... 

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    Glad I can make you laugh. I have come to realize that most of both sides of my family being all German are very conservative pricks that have a hard time accepting change or differences in others. Probably another reason my parents left everyone in Missouri and the LA area and moved to Seattle back in the mid 60's where I was born and raised. Gotta love being free and accepting of all. :D

     

    Happy Holidays to everyone in the last 10 days of 2015! :metal:

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    Well, you happen to be wrong about the German attitudes towards road trips and such.... and the reason for their preferences for wagons.

     

    So why do Europeans in general (and Germans in particular) prefer wagons over crossovers?

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    ...as opposed to "Crosstour"  :o

     

    Has no one seen this post? Seriously, we're going to have a buick tourcross as honda's accord crosstour has just totally failed and left a bad taste in everyone's mouths.

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    Well, you happen to be wrong about the German attitudes towards road trips and such.... and the reason for their preferences for wagons.

     

    So why do Europeans in general (and Germans in particular) prefer wagons over crossovers?

     

     

    They don't see the benefits of SUVs.

     

    Cons for SUVs in Europe:

    1. Less stable at very high speed driving.  The autobahn is well known for it's lack of speed limits in some places, but other countries have very high speed limits too. France's top speed limit is over 80mph.

    2. Lower fuel economy v. wagons.

     

    Pros for Wagons and hatchbacks in Europe:

    1. 90% of the utility of a crossover... sometimes better utility than certain crossovers.

    2. sedan like handling

    3. better fuel economy than a crossover

     

    The fuel economy thing is probably the biggest factor. Even with a diesel, a FWD Opel Astra Wagon 1.6 CDi gets much better fuel economy (3.8 liters / 100km)* than a FWD Opel Mokka 1.6 CDi with the same engine and transmission (5.1 liters / 100km)*.    *lower is better, converted to the US measurement it is roughly 51mpg v. 46mpg.  Yet both vehicles have roughly the same utility.  Europeans in general are highly conscious of fuel consumption due to the high cost of fuel, but Germans in particular are very financially frugal (even credit cards are looked down on there, the way they do mortgages on houses is very different too)

     

    Another factor is winter driving.  In most parts Germany specifically and in all of the Nordic countries, you are required to run snow tires on your car during certain months of the year, so having AWD is less of a "thing" for them. If I could get by in a RWD CTS with snow tires, than a FWD Astra wagon would do at least as well.   Many people in the US seem to think that if they spend $2,000 on AWD, then they can "save" having to spend $500 on snow tires... and people automatically equate AWD with SUV even though that isn't the case. And since AWD is a negative on fuel consumption, they value saving fuel over some marginal increase in snow going ability. 

     

    Aside from freaks like Dfelt who are too tall  ;), the vast majority of crossover drivers in the US would be better served by a wagon..... but because SUVs/CUVs are status symbols, wagons have become unpopular.   That said, I would totally buy a wagon, but even I can't sell it to my other half..... 

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    The truth is where they travel and how much fuel is has more to do with their choices.

    They have paid a lot more for fuel and in Germany and most parts of Europe the roads may be wide in the large cities but the smaller towns space is a premium not just for driving but parking and storage.

    CUV models are not the choice for the most part because they take up more space in many cases and they most often use a little more fuel.

    Also it is a cultural thing too. they just have other priorities too.

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    Oh.. the other part I forgot to mention.  There is a huge "Caravan" culture there.  They'll strap a camper up to just about anything and go take a road trip somewhere.

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    Hmmmm.

     

    Sounds interesting. Pretty good actually. Tasty.

     

    OH!! and they're probably going to use the hi-po AWD that's used in the upcoming Focus RS.

     

    I think this will be a score for enthusiasts if it comes to fruition, maybe even a discount CTS wagon. 

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    Oh.. the other part I forgot to mention.  There is a huge "Caravan" culture there.  They'll strap a camper up to just about anything and go take a road trip somewhere.

    Yes campers as we call them are popular there as few people have the ability to own a RV there. The Caravans are cheaper and much easier to use there and are pulled buy their one and only vehicle.

    Most people in Europe generally have 1 car and in many cities many do not even own one car. Public transportation has always been a main part of their culture their not just in cities but between them.

    Heck they have beer in vending machines too.

    Many Americans who have never left this country just assume everyone else is much like us. Well they may have some similarities but we are much different in many ways too. This is not all one world.

    We here in America do a great many things different and it amazes many overseas how we do them.

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    One thing I loved about Japan when I went to college there from 1988 to 1991. You can get ANYTHING in a vending machine and the culture allows for kids to run out of the house and down to the corner of the street and pick up dad a 5th of whiskey, mom some smokes, etc. What ever they need so the parents are relaxing at home. Gotta love vending machines.

     

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      Consumer Reports—the world’s largest and most trusted consumer nonprofit—first published its annual brand reliability rankings in 2001. That initial analysis showed that domestic nameplate vehicles had been lagging behind Japanese and European imports for the previous 20 years. Factoring in that history makes Buick’s third-place finish the highest for any American brand in more than 35 years.
      “Buick’s achievement is commendable and sure to be a wake-up call to other manufacturers,” said Jake Fisher, Consumer Reports’ director of automotive testing. “One reason why the brand has been able to leapfrog others in the General Motors’ stable has been its limited vehicle lineup--with none of the pickups and truck-based SUVs that have negatively impacted Cadillac and Chevrolet.”
      All of the Asian nameplates scored among the top half of the 29 brands tested, accounting for seven of the top 10 spots. Lexus and Toyota continued their domination, finishing in first and second place for the fourth straight year. All nine Lexus models CR rated had better-than-average reliability, as would have Toyota, had it not been for the below average score of the redesigned 2016 Tacoma pickup truck.
      Among the other Asian brands, Infiniti made the biggest gain, while Acura was up six spots and Nissan moved up two. All Mazda models remained above average except for the new CX-3 small SUV, which came in at average. Kia and Hyundai continue to surge up the rankings, coming in at five and seven this year. No Kia or Hyundai models scored below average.
      Honda has continued with its erratic trajectory, making landfall at number 10 among all brands. Usually a top finisher known for reliability, the brand has been hurt by new introductions. In addition to the new Civic, the redesigned Pilot SUV was just average.
      Historically a strong performer, Subaru is an example of how smaller manufacturers can be helped—or hindered—by the performance of one or two models. Subaru fell out of the top 10, hurt by the 2016 Legacy and Outback falling to average, and the sporty WRX/STi dropping to below average.
      Reliability improvements helped some luxury brands move up. Infiniti jumped 16 spots to number eight, but the brand still runs hot and cold. The older QX50 SUV and Q70 sedan had top scores, but the newer QX60 SUV and Q50 sedan were below average. BMW also moved into the top 10, with the 5 Series, X5, and i3 improving to average.
      Audi has had several years of upward progress, and it continues to rank in the top five. The new Q7 and the Q3 SUVs were very reliable. Other European brands continue their inconsistency. Mercedes was one of the big movers, jumping four spots to number 17. The 2016 GLC, which replaced the reliable GLK, launched with well-above-average reliability, and the GLA and GLE SUVs were average. But the large GLS SUV was among the 20 most trouble-prone new cars in the survey, and the C- and S-Class sedans remained unreliable.
      Volkswagen and Volvo, however, tumbled. Aside from the Tiguan SUV, all other VW models had below average reliability. The redesigned XC90 was the big culprit in Volvo’s plunge to the bottom third ranking, with its touch-screen infotainment and climate systems being particularly problematic.
      Transmissions with more ratios and advanced drivetrains continue to be a challenge for a number of brands. While the Acura TLX and Jeep Cherokee have seen improvements in the reliability of their nine-speed automatics, earlier models are still problematic. Ford’s dual-clutch automatic transmission continues to afflict the Fiesta and Focus, which is one reason they are among the lowest-scoring models. Likewise, early versions of the current Nissan Pathfinder and similar Infiniti QX60 SUVs continue to suffer from problems with their continuously variable transmissions.
      Other GM marques did not fare as well as Buick. Chevrolet saw gains, moving up five spots since last year. It was helped in particular by the stellar reliability of the redesigned 2016 Cruze, which topped all compact cars, and the Corvette, which moved up to average. Cadillac has two models with below-average reliability—the Escalade and small ATS sedan—while the CTS and XTS sedans were average or better. GMC has dropped, hurt by its versions of the same large SUVs and pickup trucks that haunt Chevrolet.
      Consumer Reports requires at least two models with sufficient data in order to be included in its brand reliability rankings. With the introduction of the new Model X SUV, Tesla is now included and is ranked toward the bottom, at 25th. The Model X launched with abundant problems, including frequent malfunctions of the falcon-wing doors, water leaks, and infotainment and climate-control system problems. The Model S gained ground this year, improving to average reliability.
      Fiat-Chrysler continues its turbulent voyage. The Fiat 500L, the most trouble-prone new car for the past two years, is now only the seventh-most troublesome. No Fiat or Ram vehicle managed even an average reliability rating. Only the Chrysler 300 sedan, Dodge Grand Caravan minivan, and Jeep Patriot SUV managed an average or better score.

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