AutoGuide recently found two new trademark applications from General Motors. The applications were filed on December 16th and are for the 'Tourx' and 'Regal Tourx' trademarks. The applications say the trademarks are for “Motor land vehicles, namely automobiles.”
AutoGuide speculates the Tourx name could be for a wagon variant of the next-generation Buick Regal. GM is currently hard at work on the next-generation Opel/Vauxhall Insignia - the model that the Regal is based on - and is expected to come in a five-door and wagon versions.
We believe AutoGuide is on the right track with the wagon, but we're going to take it in a different direction. A couple years back, Opel and Vauxhall introduced the Insignia Country Tourer. Starting with a standard Insignia wagon, Opel and Vauxhall added a new all-wheel drive system, body cladding, and increased ground clearance. At the time the Country Tourer was announced, we said that GM could make a business case for it as a competitor to the Subaru Outback. If there is a next-generation Country Tourer, we wouldn't be shocked if came over as a Buick.
But automakers trademark a number of names and symbols, only to be never used. This could be the case here. It will be interesting to see if GM uses this name for the next-generation Regal.