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  • William Maley
    William Maley

    Rumorpile: Ford's Small Truck May Arrive As A 2021MY Vehicle

      How does the name Maverick sound to you?

    During a recent fireside chat with Bank of America, Ford teased a new 'Whitespace' product due in the 2021MY. What could that product be? Muscle Cars & Trucks speculates this may be a smaller pickup truck.

    We've been hearing rumblings about this since 2018 when Automobile Magazine first brought this to light. This truck would be the replacement for the Brazilian market Courier, last sold in 2013. It would be based on the C2 platform that underpinned at the time the new Focus for markets outside of the U.S. Fuel would be added to the fire a year later when Jim Farley, Ford's president of global markets dropped this,

    Quote

    Ford is "investing in more affordable versions of our truck business" and that "you can expect new nameplates below where we compete today," Farley said at the conference. No timeframe was given. Interestingly, a Ford spokesman said “we’ll have more details to share about new nameplates in the future.” Usually, they go with the boilerplate answer of 'no comment."

    Since then, a trademark filing for Maverick by Ford has appeared, possibly giving us a name for this new model. Plus, dealers were shown this model earlier this year where it earned an enthusiastic reception.

    This model could have a starting price of around $20,000 or so when it launches. Stay tuned.

    Source: Muscle Cars & Trucks

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    9 minutes ago, balthazar said:

    NOT a good target, sales-wise.

    Didn't say anything about sales.  Talking about the architecture...similar to the Ridgeline, based on an AWD/FWD unibody crossover platform.   But much smaller. 

    Edited by Robert Hall
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    ridgeline & Ranger are identical in size (210").  I could see a case for something around 190", like the S-10 / S-15s were, but I would hope it was on a frame rather than yet another CUV unibody. Give it expected Ford truck capabilities and sales should be solid.

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    On 8/4/2020 at 8:51 AM, Robert Hall said:

    Couple different illustrations of how it *could* look...different wheelbase and rear door executions.. will be interesting to see what really happens.  I could see it being something like a mini Ridgeline in form.

    ford-bronco-sport-truck-rendering.jpg

    ford-bronco-maverick-render-2-1024x555.jpg

    Thinking on this, these trucks would be a big winner if Ford takes a page from GM and puts in the rear wall that folds down for longer stuff. A Ford version of the Avalanche would do very well. 

    GM failed to evolve that successful truck and the ability it brought to truck / family ownership.

    A mini version would be popular for the City and suburban living folks.

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    Just now, Robert Hall said:

    It looks like a short bed truckular form with a cap on the bed.   Front 2/3rds probably will look similar to the Bronco Sport.

    I kind of hope so because that's a pretty attractive smaller vehicle. 

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    On 9/9/2020 at 4:37 PM, ccap41 said:

    I kind of hope so because that's a pretty attractive smaller vehicle. 

    I agree. 

    On 7/21/2020 at 2:04 PM, William Maley said:

    But I just want an F-150 XL..

    I really prefer plain work trucks. I love these specialty trucks, but bring me a 71 F250 with a 4 speed or a 70 GMC Camper special with a 396 (402 actually).

    Not so much comparing new to old as saying I miss the days of somple trucks. Wish I could also get top trim levels in a standard cab. 

    On 8/4/2020 at 1:15 PM, balthazar said:

    ridgeline & Ranger are identical in size (210").  I could see a case for something around 190", like the S-10 / S-15s were, but I would hope it was on a frame rather than yet another CUV unibody. Give it expected Ford truck capabilities and sales should be solid.

    Agree entirely. 

    On 7/22/2020 at 1:40 AM, daves87rs said:

    I had to adjust my eyes on those trucks....

    Miss seeing the old ranger sized trucks......

    You and I both. Saw an S10 Xtreme that was clean the other day, really liked that and the off road variants of the S-10. 

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    On 7/20/2020 at 11:15 PM, smk4565 said:

    Better be way under $30k, like $23k.  Shouldn’t cost most then a Transit Connect that starts at $24k.  A well optioned Maverick should be $30k.

    The bad thing about Transit Connect is that Ford penalizes you for being a private rather than fleet buyer. I looked at those briefly when I was looking at the ranger. It's 26 or 27 for an XLT for an individual, fleet can buy them for 21 or 20K.

    Were I able to buy one at fleet price, i would seriously consider it just for camping,m hauling bikes and lumber, and general handyman type work. 

    On 7/20/2020 at 6:48 PM, ocnblu said:

    Ohhh HAIL NO, not with a ten foot pole!

    Actually for fleet companies it would save them a ton of fuel. And would sell well if it was priced right and reliable. 

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