The Ram Classic could live on indefinitely as long as it make business sense says FCA CEO Michael Manley. At an investors meeting, Manley suggested that it might even get an update. Ram recently introduced a new Warlock package on the 1500 Classic, indicating their willingness to invest in the aging platform.
Ram currently doesn't have a mid-size offering in its stable, and without one on the horizon, the Ram 1500 Classic fills the niche of a lower priced truck. The base Tradesman model rings up at $29,340 and can be configured all the way up to a Big Horn with a 5.7 liter Hemi V8 at $46,240. That contrasts with the new Ram 1500 which starts at $35,135.
One thing keeping the Classic around has done is allowed the RAM to creep ahead of the Chevrolet Silverado in the truck sales race, moving to the number two spot in market share for this class of truck.