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    Afterthoughts: The Infiniti Identity


    • What is the identity of Infiniti?

    For the past week, I have been driving an Infiniti Q50 and for the most part, I have liked it. The model has the makings of an excellent compact luxury car with a powerful V6, expressive exterior, and a nice balance of sport and comfort for the ride. I don't even mind the direct-steer system which replaces many of the mechanical parts for an electrical system that turns the wheel based signals from the input on the wheel. But as I driving the Q50, I felt something was missing. It was only when I writing some notes on it that I figured out what was missing, an identity. Not only for the car, but for Infiniti itself.

     

    In psychology, identity is used to describe the items that make a person unique. Our little things and quirks that make us who are. For automakers, figuring out what they want to their identity to be is a crucial piece. Not only does it bring people into your showroom, but it also gives you a selling point. Something you can draw on in your promotions to the final sale.

     

    This is a key part for luxury automakers since identity is one of the main selling points. A luxury car is seen as a statement of identity - this is who I am and this is why I drive this car.

     

    For many luxury automakers, figuring out their identity is easy. Just off the top of my head, I was able to put an identity for most of the luxury players.

    • Audi: Modern Design
    • BMW: Driving
    • Mercedes-Benz: Quality
    • Jaguar: Luxury and Sport
    • Cadillac: The American BMW
    • Lincoln: American Luxury


    Trying to define the Japanese luxury automakers has and is still an issue. Lexus is the only one that you could say has an identity - luxury with reliability. Acura is hedging their bets on technology. But Infiniti hasn't been able to come with something they could say 'this is our identity'.

     


    Consider when Nissan was launching the brand back in 1989 to 1990. The first commercials showed forests and birds, but nothing about the car. It was hard to tell if Infiniti was a car or a nature preserve. Infiniti did change this with later ads, but there wasn't that hook. Something that could say 'I bought an Infiniti for this reason'.

     

    Now it seemed Infiniti was possibly going in the right direction when they brought on Johan de Nysschen back in 2012 to help get the company going in the right direction. Aside from the 'Q' nomenclature, de Nysschen brought a number of changes to the automaker; moving the headquarters to from Yokohama, Japan to Hong Kong; partnering with the Red Bull F1 racing team, setting up a number of studios around the globe, and creating the wild Q50 Eau Rouge which was rumored to go into production. It seemed that company was going in the right direction for creating an identity.

     

    Then in 2014, de Nysschen left to take on another automaker - Cadillac. Since then, plans for a high-performance Q50 has been shelved and it seems Infiniti is lost, wondering what their next move should. This isn't a good thing when it seems every other luxury competitor is passing you by.

     

    With two new models over the horizon - the Q30 and QX30 - Infiniti should take some time out and figure out who they are. Then they might have a real chance to make a stand in the marketplace.

     

    Maybe for some inspiration, they could watch this commercial for the J30 sedan.

     


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    The thing is, pulling stunts does nothing to increase identity... and that's what the Eau Rouge, the Hong Kong move, and the Redbull team felt like... stunts.  None of it does anything to help forge an identity.... they may increase awareness, they may help image... but neither of these things are identity.  

     

    There was no commitment from Infiniti to follow through.  Does anyone remember the IPL trim?  It stood for Infiniti Performance something something.... it was a specially tuned VQ V6 that got you a massive 18 additional horsepower. You can only get the IPL option on the Q60 convertible for roughly $13k over the base convertible...   Infiniti sold 5. 

     

    Quick, what's the most identifiable Infiniti currently built.... remember you can't say G-series anymore.  The reality is that the next plausible answer is the badge engineered Infiniti Pathfinder..... I don't know the real name and can't be bothered to look it up.   That's the level of identity Infiniti has right now.... a semi-lux 4-door mini-van used primarily by real-estate ladies that no one can remember the name of and just refers to it by the Nissan equivalent name. 

     

    And that's a problem for Infiniti....

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    Infinity problem starts with the name, there is nothing here to last for ever. They really do need a new reboot of name, badging, design language, etc.

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    Quick, what's the most identifiable Infiniti currently built.... remember you can't say G-series anymore.  The reality is that the next plausible answer is the badge engineered Infiniti Pathfinder..... I don't know the real name and can't be bothered to look it up.   That's the level of identity Infiniti has right now.... a semi-lux 4-door mini-van used primarily by real-estate ladies that no one can remember the name of and just refers to it by the Nissan equivalent name. 

     

    And that's a problem for Infiniti....

     

    I don't even think the QX60 is the most recognizable model (no, I didn't look that up. I saw one today). I think that honor falls to the QX80 (formally known as the QX56) because of its odd styling.

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    Quick, what's the most identifiable Infiniti currently built.... remember you can't say G-series anymore.  The reality is that the next plausible answer is the badge engineered Infiniti Pathfinder..... I don't know the real name and can't be bothered to look it up.   That's the level of identity Infiniti has right now.... a semi-lux 4-door mini-van used primarily by real-estate ladies that no one can remember the name of and just refers to it by the Nissan equivalent name. 

     

    And that's a problem for Infiniti....

     

    I don't even think the QX60 is the most recognizable model (no, I didn't look that up. I saw one today). I think that honor falls to the QX80 (formally known as the QX56) because of its odd styling.

     

     

    I was referring more to what model comes to mind that is currently being built.  

     

    Say BMW and people will reply 3-series or 5-series

    Say Mercedes and people will reply S-Class.

    Say Audi and people will reply A4 or TT. 

    Say Cadillac and people will reply Escalade.

    Even say Lincoln and people will reply Navigator.

     

    "Oh, that Infiniti version of the Pathfinder" and "That big ugly SUV, QX something" aren't exactly ringing endorsements of brand identity.

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    Johan did nothing for Infiniti, changing names was a mistake, G37 was all they had.  It would be like Cadillac dropping Escalade for XT8. 

     

    Infiniti has no soul, no identity, their SUVs are just Nissans, they mostly just have that V6, which now everyone has a good V6.  They had that 420 hp V8 a few years back, haven't done anything with it since, the styling is boring and bland.  How hard is it to turbo an engine?  Turbo the VQ V6 and put 2 turbos on that V8.  Also no halo car, no flagship car, 1 hybrid that no one buys.  Poor product planning, no clear brand image, inconsistent marketing all left them drifting aimlessly.  And Johan is bringing that expertise to Cadillac, let's see if he learned anything.

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    Johan did nothing for Infiniti, changing names was a mistake, G37 was all they had.  It would be like Cadillac dropping Escalade for XT8. 

     

    Infiniti has no soul, no identity, their SUVs are just Nissans, they mostly just have that V6, which now everyone has a good V6.  They had that 420 hp V8 a few years back, haven't done anything with it since, the styling is boring and bland.  How hard is it to turbo an engine?  Turbo the VQ V6 and put 2 turbos on that V8.  Also no halo car, no flagship car, 1 hybrid that no one buys.  Poor product planning, no clear brand image, inconsistent marketing all left them drifting aimlessly.  And Johan is bringing that expertise to Cadillac, let's see if he learned anything.

    Plus keep in mind that Japan is all about being a team player and not rocking the boat. Most employees would go along with their boss who says this is awesome, the best, etc. I doubt anyone was willing to rock the boat and go against the upper executives who seem to be fine with the style, name, ultra conservative blah style of forgettable auto's.

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    Speaking of Infinitis, my next door neighbor had a deep maroon '13 QX56 for the last two years, it disspeared a month ago or so, replaced by a '15 Cadillac Escalade ESV...which disappeared after 2 weeks and now he's got a black QX80.  

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    Speaking of Infinitis, my next door neighbor had a deep maroon '13 QX56 for the last two years, it disspeared a month ago or so, replaced by a '15 Cadillac Escalade ESV...which disappeared after 2 weeks and now he's got a black QX80.  

    WOW, he must like bland non inspiring autos. :puke:

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    Speaking of Infinitis, my next door neighbor had a deep maroon '13 QX56 for the last two years, it disspeared a month ago or so, replaced by a '15 Cadillac Escalade ESV...which disappeared after 2 weeks and now he's got a black QX80.  

    WOW, he must like bland non inspiring autos. :puke:

     

    His fiancee has a Toyota Sequoia for hauling their kids..I think the Escalade may be his wife's car.    (He has two houses in the neighborhood, he can't divorce his wife as she is the co-owner of his business).

    Edited by Cubical-aka-Moltar
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    Speaking of Infinitis, my next door neighbor had a deep maroon '13 QX56 for the last two years, it disspeared a month ago or so, replaced by a '15 Cadillac Escalade ESV...which disappeared after 2 weeks and now he's got a black QX80.  

    WOW, he must like bland non inspiring autos. :puke:

     

    His fiancee has a Toyota Sequoia for hauling their kids..I think the Escalade may be his wife's car.    (He has two houses in the neighborhood, he can't divorce his wife as she is the co-owner of his business).

     

    WOW, so lives with new girl and still married to wife due to business? Interesting life.

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    I have never understood the motivation to distill an automotive brand down to 2 words. Why box oneself in? And besides that; the exact same car can mean a multitude of things to different folk.

     

    More oversimplification / dumbing down of autos to the consumer, IE : "1/A/1A" means entry level, etc etc.

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    I have never understood the motivation to distill an automotive brand down to 2 words. Why box oneself in? And besides that; the exact same car can mean a multitude of things to different folk.

     

    More oversimplification / dumbing down of autos to the consumer, IE : "1/A/1A" means entry level, etc etc.

    Today's marketing BS.

    Today's view that the brand is the focus more than the model.

     

    Eldorado is less than Cadillac. Cadillac is the key...

     

    1950s.

    - What do you drive?

    >Eldorado.

    - WOW! Just like Elvis!

    ( And everybody knew that not only an Eldorado was a Caddy, but they knew what was under the hood!)

     

    Today

    - What do you drive?

    > A Bimmer. Dont know what kind, but its a BMW.

    - I hear ya. Does it have the V6?

    >Na, its the V4...good on gas.

    Edited by oldshurst442
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    I used to work with a guy that thought his BMW 540 had a V4 because it was a 540...

    A very real anecdote that represents my view quite accurately.

     

    Im sure he is glad to not have gone for the 535...a 3 cylinder powering a big car like that might have him questioning the slogan Ultimate Driving Machine.

     

    And I take it in Europe, in 1994, the 525 was a 2 cylinder two stroke. Or is that a 5 stroke because of the 5 at the end of the 525?

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    ^ This is EXACT example of which I speak : dumbing things down to 1 or 2 (or 3) number/letters…. yet, incredibly, people are STILL confused! Does that mean OEMs should spoon-feed consumers with grade-school level advertising to 'splain' each of their 'systems'? I, for one, say NO!!" I say; give them "Eldorado" and let them sink or swim, as they may. But the current prevailing system only makes the (clueless) consumers AND the OEMs look like dolts.

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      AUGUST
      AUGUST
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      Nissan Division Total
      114,199
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      455
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      71,613
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      531,808
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      9,537
      3,645
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      61,792
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      11,988
      11,101
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      51,103
      18.9
      431,109
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      33,399
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      10,635
      -1.8
      85,362
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      264
      -100.0
      59
      8,348
      -99.3
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      3,745
      3,839
      -2.4
      26,804
      28,046
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      Infiniti Q60
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      311
      -45.7
      916
      2,922
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      Infiniti Q70
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      626
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      74
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      Infiniti QX50
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      241
      397.9
      11,184
      1,855
      502.9
      Infiniti QX60
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      3,995
      -18.2
      27,941
      25,533
      9.4
      Infiniti QX70
      283
      273
      3.7
      3,699
      3,474
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      1,261
      1,086
      16.1
      10,592
      9,488
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      31,872
      44,998
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      5,595
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      53,490
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      133,351
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      1,055,227
      1,000,706
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      NISSAN DIVISION



      JULY



      JULY



      Monthly



      CYTD



      CYTD



      CYTD





       



      2016



      2015



      % chg



      2016



      2015



      % chg





      Nissan Division Total



      122,530



      120,439



      1.7



      855,666



      792,642



      8.0





      Versa



      11,856



      9,949



      19.2



      84,317



      76,904



      9.6





      Sentra



      18,536



      18,511



      0.1



      141,550



      124,412



      13.8





      Cube



      0



      52



      -100.0



      15



      842



      -98.2





      Altima



      24,949



      33,842



      -26.3



      197,644



      205,873



      -4.0





      Maxima



      5,990



      4,175



      43.5



      36,743



      18,680



      96.7





      LEAF



      1,063



      1,174



      -9.5



      6,856



      10,990



      -37.6





      Juke



      1,568



      2,347



      -33.2



      14,124



      16,994



      -16.9





      370Z



      722



      673



      7.3



      3,702



      4,674



      -20.8





      GT-R



      52



      66



      -21.2



      367



      826



      -55.6





      Total Car



      64,736



      70,789



      -8.6



      485,318



      460,195



      5.5





      Frontier



      7,244



      4,194



      72.7



      52,255



      38,999



      34.0





      Titan



      1,143



      1,126



      1.5



      7,242



      7,175



      0.9





      Xterra



      0



      1,196



      -100.0



      36



      8,114



      -99.6





      Pathfinder



      5,530



      7,802



      -29.1



      45,289



      49,740



      -8.9





      Armada



      606



      878



      -31.0



      5,857



      8,067



      -27.4





      Rogue



      33,298



      25,081



      32.8



      182,181



      160,478



      13.5





      Murano



      6,271



      5,459



      14.9



      45,764



      33,934



      34.9





      Quest



      712



      895



      -20.4



      9,519



      6,295



      51.2





      NV



      1,510



      1,526



      -1.0



      10,557



      9,712



      8.7





      NV200



      1,480



      1,493



      -0.9



      11,648



      9,933



      17





      Total Truck



      57,794



      49,650



      16.4



      370,348



      332,447



      11.4





      INFINITI



      JULY



      JULY



      Monthly



      CYTD



      CYTD



      CYTD





       



      2016



      2015



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      2016



      2015



      % chg





      Infiniti Total



      9,945



      10,433



      -4.7



      74,923



      74,713



      0.3





      Infiniti Q40



      1



      407



      -99.8



      59



      8,084



      -99.3





      Infiniti Q50



      2,805



      3,807



      -26.3



      23,059



      24,207



      -4.7





      Infiniti Q60



      62



      319



      -80.6



      747



      2,611



      -71.4





      Infiniti Q70



      507



      572



      -11.4



      3,654



      5,056



      -27.7





      Infiniti QX50



      1,360



      182



      647.3



      9,984



      1,614



      518.6





      Infiniti QX60



      3,701



      3,760



      -1.6



      24,673



      21,538



      14.6





      Infiniti QX70



      242



      310



      -21.9



      3,416



      3,201



      6.7





      Infiniti QX80



      1,267



      1,076



      17.8



      9,331



      8,402



      11.1





      Total Car



      3,375



      5,105



      -33.9



      27,519



      39,958



      -31.1





      Total Truck



      6,570



      5,328



      23.3



      47,404



      34,755



      36.4





      NISSAN GROUP



      JULY



      JULY



      Monthly



      CYTD



      CYTD



      CYTD





       



      2016



      2015



      % chg



      2016



      2015



      % chg





      TOTAL VEHICLE



      132,475



      130,872



      1.2



      930,589



      867,355



      7.3





      Total Car



      68,111



      75,894



      -10.3



      512,837



      500,153



      2.5





      Total Truck



      64,364



      54,978



      17.1



      417,752



      367,202



      13.8





      Selling days



      26



      26



       



      178



      178



       





       

      # # #

    • By William Maley
      Infiniti has announced pricing for most of the 2017 Q60 Coupe lineup. When it arrives at dealers in September, The Q60 will start at $39,855 (includes a $905 destination charge). Compared to the outgoing Q60 Coupe, the new model costs $2,000 less.
       
      A lot of price drop can be attributed to a new base engine, a turbocharged 2.0L four-cylinder with 208 horsepower and 258 pound-feet of torque. Standard equipment on the base model includes 19-inch wheels, eight-way bolstered sport seats, Bluetooth, and LED headlights. All-wheel drive adds $2,000 to the bottom line.
       
      Next is the Q60 2.0t Premium which kicks off at $42,205 ($44,205 for all-wheel drive). The trim adds a power moonroof and a 13-speaker Bose audio system.
       
      If you want a more powerful engine, then you can step up to the twin-turbo 3.0L V6 found in the Q60 3.0t Premium. Starting at $45,205 ($47,205 with all-wheel drive), the model boasts 300 horsepower and 295 pound-feet.
       
      A Red Sport version of the Q60 with a 400 horsepower twin-turbo 3.0L V6 will be added down the line.
       
      Source: Infiniti
       
      Press Release is on Page 2


       
      Infiniti announces U.S. pricing and reservation program for all-new 2017 Q60 Sports Coupe
      Select models of the third-generation of INFINITI’s iconic sports coupe set to arrive in early September at INFINITI retailers nationwide Pricing begins at $38,950 for Q60 2.0t rear-wheel drive model Special INFINITI Q60 Reservation Program now available online at InfinitiUSA.com Curated gifts for Reservation Program participants include GoPro® Hero4 Silver camera, Bose® SoundTouch® 20 Series III Wireless Music System, Rosewood Hotel one-night accommodation, Tumi Tegra-Lite® carry-on luggage and specially curated culinary experience

      NASHVILLE, Tenn. – INFINITI today announced pricing for select models of the all-new 2017 INFINITI Q60 sports coupe, which will begin arriving at INFINITI retailers nationwide in early September. The Q60 is offered in a range of grade levels, including all-new advanced turbocharged engines and rear-wheel and all-wheel drive configurations.
       
      For buyers desiring to be among the first in line for the completely redesigned third-generation INFINITI sports coupe, a special Q60 Reservation Program is available at InfinitiUSA.com. Those who sign up for the program will not only be rewarded with their new Q60, but will receive their choice from a selection of gifts – including a GoPro® camera, Bose® music system and Tumi luggage.
       
      "Like the new Q60 sports coupe, we've selected Reservation Program rewards that fit INFINITI owners' lifestyles," said Randy Parker, vice president, INFINITI Americas. "The real reward, of course, is the new Q60 with its next generation ride and handling technologies and the very latest INFINITI infotainment and driver assist systems."
       
      The Manufacturer's Suggested Retail Prices* (MSRP) for the 2017 INFINITI Q60 are:
       
      Model Engine/Drive MSRP
      Q60 2.0t 2.0L I4 Turbo / RWD $38,950 USD Q60 2.0t AWD 2.0L I4 Turbo / AWD $40,950 USD Q60 2.0t Premium 2.0L I4 Turbo / RWD $41,300 USD Q60 2.0t Premium AWD 2.0L I4 Turbo / AWD $43,300 USD Q60 3.0t Premium 3.0-liter V6 Twin Turbo 300 hp / RWD $44,300 USD Q60 3.0t Premium AWD 3.0-liter V6 Twin Turbo 300 hp / AWD $46,300 USD

      Destination and Handling $905 USD
       
      Pricing for the 2017 Q60 Red Sport 400 will be announced at a later date.
    • By William Maley
      Nissan Group reports June 2016 U.S. sales

       
      NASHVILLE, Tenn. – Nissan Group today announced total U.S. sales for June 2016 of 140,553 units, an increase of 13 percent over the prior year and a June record.
       
      Nissan highlights:

      Nissan Division finished June with 129,495 sales, up 13 percent, setting a June record.
      Overall sales of Nissan crossovers, trucks and SUVs set a June record, up 14 percent.
      Sales of the Rogue crossover set a best month ever record with sales 29,246, up 26 percent.
      Sales of the Murano crossover increased 7 percent to 5,665.
      Sales of the Frontier pickup truck increased 84% to 8,166.
      Nissan's total car sales set a June record with 75,059 in sales, up 13 percent.
      Sales of the Nissan Versa increased 44 percent to 14,683, setting a June record.
      Sales of the Altima sedan increased 4 percent to 30,475, setting a June record.
      Nissan Maxima sales climbed to 4,923, up 22 percent.





      NISSAN DIVISION



      JUNE



      JUNE



      Monthly



      CYTD



      CYTD



      CYTD





      2016



      2015



      % chg



      2016



      2015



      % chg





       



      Nissan Division Total



      129,495



      114,243



      13.4



      733,136



      672,203



      9.1





      Versa



      14,683



      10,190



      44.1



      72,461



      66,955



      8.2





      Sentra



      20,721



      17,200



      20.5



      123,014



      105,901



      16.2





      Cube



      0



      115



      -100.0



      15



      790



      -98.1





      Altima



      30,475



      29,418



      3.6



      172,695



      172,031



      0.4





      Maxima



      4,923



      4,037



      21.9



      30,753



      14,505



      112.0





      LEAF



      1,096



      2,074



      -47.2



      5,793



      9,816



      -41.0





      Juke



      2,524



      2,567



      -1.7



      12,556



      14,647



      -14.3





      370Z



      593



      666



      -11.0



      2,980



      4,001



      -25.5





      GT-R



      44



      93



      -52.7



      315



      760



      -58.6





      Total Car



      75,059



      66,360



      13.1



      420,582



      389,406



      8.0





      Frontier



      8,166



      4,437



      84.0



      45,011



      34,805



      29.3





      Titan



      896



      1,155



      -22.4



      6,099



      6,049



      0.8





      Xterra



      2



      1,184



      -99.8



      36



      6,918



      -99.5





      Pathfinder



      5,737



      7,168



      -20.0



      39,759



      41,938



      -5.2





      Armada



      754



      1,218



      -38.1



      5,251



      7,189



      -27.0





      Rogue



      29,246



      23,243



      25.8



      148,883



      135,397



      10.0





      Murano



      5,665



      5,314



      6.6



      39,493



      28,475



      38.7





      Quest



      836



      1,093



      -23.5



      8,807



      5,400



      63.1





      NV



      1,469



      1,611



      -8.8



      9,047



      8,186



      10.5





      NV200



      1,665



      1,460



      14.0



      10,168



      8,440



      20





      Total Truck



      54,436



      47,883



      13.7



      312,554



      282,797



      10.5





       





      INFINITI



      JUNE



      JUNE



      Monthly



      CYTD



      CYTD



      CYTD





      2016



      2015



      % chg



      2016



      2015



      % chg





       





      Infiniti Total



      11,058



      9,985



      10.7



      64,978



      64,280



      1.1





      Infiniti Q40



      4



      748



      -99.5



      58



      7,677



      -99.2





      Infiniti Q50



      2,349



      3,470



      -32.3



      20,254



      20,400



      -0.7





      Infiniti Q60



      79



      366



      -78.4



      685



      2,292



      -70.1





      Infiniti Q70



      522



      613



      -14.8



      3,147



      4,484



      -29.8





      Infiniti QX50



      1,689



      417



      305.0



      8,624



      1,432



      502.2





      Infiniti QX60



      4,380



      3,003



      45.9



      20,972



      17,778



      18.0





      Infiniti QX70



      490



      372



      31.7



      3,174



      2,891



      9.8





      Infiniti QX80



      1,545



      996



      55.1



      8,064



      7,326



      10.1





      Total Car



      2,954



      5,197



      -43.2



      24,144



      34,853



      -30.7





      Total Truck



      8,104



      4,788



      69.3



      40,834



      29,427



      38.8





       



      NISSAN GROUP



      JUNE



      JUNE



      Monthly



      CYTD



      CYTD



      CYTD





      2016



      2015



      % chg



      2016



      2015



      % chg





       



      TOTAL VEHICLE



      140,553



      124,228



      13.1



      798,114



      736,483



      8.4





      Total Car



      78,013



      71,557



      9.0



      444,726



      424,259



      4.8





      Total Truck



      62,540



      52,671



      18.7



      353,388



      312,224



      13.2





      Selling days



      26



      25



       



      152



      152



       





       

      # # #

    • By William Maley
      Nissan Group reports May 2016 U.S. sales
        NASHVILLE, Tenn. – Nissan Group today announced total U.S. sales for May 2016 of 133,496 units, a decrease of 1 percent over the prior year.   Nissan highlights: Nissan Division finished May with 122,668 sales, down 1 percent. Sales of the Nissan Versa increased 20 percent to 12,114, setting a May record. Nissan Maxima sales climbed to 5,032, up 219 percent. Overall sales of Nissan crossovers, trucks and SUVs set a May record, up 1 percent. Sales of the Rogue crossover set a May record with sales 26,428, up 6 percent. Sales of the Murano crossover increased 6 percent to 5,978. Sales of the Frontier pickup truck increased 46% to 7,941. NISSAN DIVISION MAY MAY Monthly CYTD CYTD CYTD 2016 2015 % chg 2016 2015 % chg   Nissan Division Total 122,668 124,305 -1.3 603,641 557,960 8.2 Versa 12,114 10,121 19.7 57,778 56,765 1.8 Sentra 20,204 20,616 -2.0 102,293 88,701 15.3 Cube 1 108 -99.1 15 675 -97.8 Altima 28,404 33,630 -15.5 142,220 142,613 -0.3 Maxima 5,032 1,578 218.9 25,830 10,468 146.8 LEAF 979 2,104 -53.5 4,697 7,742 -39.3 Juke 2,271 2,625 -13.5 10,032 12,080 -17.0 370Z 554 800 -30.8 2,387 3,335 -28.4 GT-R 63 111 -43.2 271 667 -59.4 Total Car 69,622 71,693 -2.9 345,523 323,046 7.0 Frontier 7,941 5,439 46.0 36,845 30,368 21.3 Titan 922 1,218 -24.3 5,203 4,894 6.3 Xterra 4 1,198 -99.7 34 5,734 -99.4 Pathfinder 5,981 7,421 -19.4 34,022 34,770 -2.2 Armada 794 1,488 -46.6 4,497 5,971 -24.7 Rogue 27,428 25,901 5.9 119,637 112,154 6.7 Murano 5,978 5,715 4.6 33,828 23,161 46.1 Quest 1,122 1,154 -2.8 7,971 4,307 85.1 NV 1,465 1,447 1.2 7,578 6,575 15.3 NV200 1,411 1,631 -13.5 8,503 6,980 22 Total Truck 53,046 52,612 0.8 258,118 234,914 9.9   INFINITI MAY MAY Monthly CYTD CYTD CYTD 2016 2015 % chg 2016 2015 % chg   Infiniti Total 10,828 10,474 3.4 53,920 54,295 -0.7 Infiniti Q40 2 1,164 -99.8 54 6,929 -99.2 Infiniti Q50 2,367 3,423 -30.9 17,905 16,930 5.8 Infiniti Q60 103 367 -71.9 606 1,926 -68.5 Infiniti Q70 515 691 -25.5 2,625 3,871 -32.2 Infiniti QX50 1,632 248 558.1 6,935 1,015 583.3 Infiniti QX60 4,274 3,141 36.1 16,592 14,775 12.3 Infiniti QX70 511 382 33.8 2,684 2,519 6.6 Infiniti QX80 1,424 1,058 34.6 6,519 6,330 3.0 Total Car 2,987 5,645 -47.1 21,190 29,656 -28.5 Total Truck 7,841 4,829 62.4 32,730 24,639 32.8   NISSAN GROUP MAY MAY Monthly CYTD CYTD CYTD 2016 2015 % chg 2016 2015 % chg   TOTAL VEHICLE 133,496 134,779 -1.0 657,561 612,255 7.4 Total Car 72,609 77,338 -6.1 366,713 352,702 4.0 Total Truck 60,887 57,441 6.0 290,848 259,553 12.1 Selling days 24 26   126 127    
       
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