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    Afterthoughts: The Infiniti Identity


    • What is the identity of Infiniti?

    For the past week, I have been driving an Infiniti Q50 and for the most part, I have liked it. The model has the makings of an excellent compact luxury car with a powerful V6, expressive exterior, and a nice balance of sport and comfort for the ride. I don't even mind the direct-steer system which replaces many of the mechanical parts for an electrical system that turns the wheel based signals from the input on the wheel. But as I driving the Q50, I felt something was missing. It was only when I writing some notes on it that I figured out what was missing, an identity. Not only for the car, but for Infiniti itself.

     

    In psychology, identity is used to describe the items that make a person unique. Our little things and quirks that make us who are. For automakers, figuring out what they want to their identity to be is a crucial piece. Not only does it bring people into your showroom, but it also gives you a selling point. Something you can draw on in your promotions to the final sale.

     

    This is a key part for luxury automakers since identity is one of the main selling points. A luxury car is seen as a statement of identity - this is who I am and this is why I drive this car.

     

    For many luxury automakers, figuring out their identity is easy. Just off the top of my head, I was able to put an identity for most of the luxury players.

    • Audi: Modern Design
    • BMW: Driving
    • Mercedes-Benz: Quality
    • Jaguar: Luxury and Sport
    • Cadillac: The American BMW
    • Lincoln: American Luxury


    Trying to define the Japanese luxury automakers has and is still an issue. Lexus is the only one that you could say has an identity - luxury with reliability. Acura is hedging their bets on technology. But Infiniti hasn't been able to come with something they could say 'this is our identity'.

     


    Consider when Nissan was launching the brand back in 1989 to 1990. The first commercials showed forests and birds, but nothing about the car. It was hard to tell if Infiniti was a car or a nature preserve. Infiniti did change this with later ads, but there wasn't that hook. Something that could say 'I bought an Infiniti for this reason'.

     

    Now it seemed Infiniti was possibly going in the right direction when they brought on Johan de Nysschen back in 2012 to help get the company going in the right direction. Aside from the 'Q' nomenclature, de Nysschen brought a number of changes to the automaker; moving the headquarters to from Yokohama, Japan to Hong Kong; partnering with the Red Bull F1 racing team, setting up a number of studios around the globe, and creating the wild Q50 Eau Rouge which was rumored to go into production. It seemed that company was going in the right direction for creating an identity.

     

    Then in 2014, de Nysschen left to take on another automaker - Cadillac. Since then, plans for a high-performance Q50 has been shelved and it seems Infiniti is lost, wondering what their next move should. This isn't a good thing when it seems every other luxury competitor is passing you by.

     

    With two new models over the horizon - the Q30 and QX30 - Infiniti should take some time out and figure out who they are. Then they might have a real chance to make a stand in the marketplace.

     

    Maybe for some inspiration, they could watch this commercial for the J30 sedan.

     


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    The thing is, pulling stunts does nothing to increase identity... and that's what the Eau Rouge, the Hong Kong move, and the Redbull team felt like... stunts.  None of it does anything to help forge an identity.... they may increase awareness, they may help image... but neither of these things are identity.  

     

    There was no commitment from Infiniti to follow through.  Does anyone remember the IPL trim?  It stood for Infiniti Performance something something.... it was a specially tuned VQ V6 that got you a massive 18 additional horsepower. You can only get the IPL option on the Q60 convertible for roughly $13k over the base convertible...   Infiniti sold 5. 

     

    Quick, what's the most identifiable Infiniti currently built.... remember you can't say G-series anymore.  The reality is that the next plausible answer is the badge engineered Infiniti Pathfinder..... I don't know the real name and can't be bothered to look it up.   That's the level of identity Infiniti has right now.... a semi-lux 4-door mini-van used primarily by real-estate ladies that no one can remember the name of and just refers to it by the Nissan equivalent name. 

     

    And that's a problem for Infiniti....

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    Infinity problem starts with the name, there is nothing here to last for ever. They really do need a new reboot of name, badging, design language, etc.

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    Quick, what's the most identifiable Infiniti currently built.... remember you can't say G-series anymore.  The reality is that the next plausible answer is the badge engineered Infiniti Pathfinder..... I don't know the real name and can't be bothered to look it up.   That's the level of identity Infiniti has right now.... a semi-lux 4-door mini-van used primarily by real-estate ladies that no one can remember the name of and just refers to it by the Nissan equivalent name. 

     

    And that's a problem for Infiniti....

     

    I don't even think the QX60 is the most recognizable model (no, I didn't look that up. I saw one today). I think that honor falls to the QX80 (formally known as the QX56) because of its odd styling.

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    Quick, what's the most identifiable Infiniti currently built.... remember you can't say G-series anymore.  The reality is that the next plausible answer is the badge engineered Infiniti Pathfinder..... I don't know the real name and can't be bothered to look it up.   That's the level of identity Infiniti has right now.... a semi-lux 4-door mini-van used primarily by real-estate ladies that no one can remember the name of and just refers to it by the Nissan equivalent name. 

     

    And that's a problem for Infiniti....

     

    I don't even think the QX60 is the most recognizable model (no, I didn't look that up. I saw one today). I think that honor falls to the QX80 (formally known as the QX56) because of its odd styling.

     

     

    I was referring more to what model comes to mind that is currently being built.  

     

    Say BMW and people will reply 3-series or 5-series

    Say Mercedes and people will reply S-Class.

    Say Audi and people will reply A4 or TT. 

    Say Cadillac and people will reply Escalade.

    Even say Lincoln and people will reply Navigator.

     

    "Oh, that Infiniti version of the Pathfinder" and "That big ugly SUV, QX something" aren't exactly ringing endorsements of brand identity.

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    Johan did nothing for Infiniti, changing names was a mistake, G37 was all they had.  It would be like Cadillac dropping Escalade for XT8. 

     

    Infiniti has no soul, no identity, their SUVs are just Nissans, they mostly just have that V6, which now everyone has a good V6.  They had that 420 hp V8 a few years back, haven't done anything with it since, the styling is boring and bland.  How hard is it to turbo an engine?  Turbo the VQ V6 and put 2 turbos on that V8.  Also no halo car, no flagship car, 1 hybrid that no one buys.  Poor product planning, no clear brand image, inconsistent marketing all left them drifting aimlessly.  And Johan is bringing that expertise to Cadillac, let's see if he learned anything.

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    Johan did nothing for Infiniti, changing names was a mistake, G37 was all they had.  It would be like Cadillac dropping Escalade for XT8. 

     

    Infiniti has no soul, no identity, their SUVs are just Nissans, they mostly just have that V6, which now everyone has a good V6.  They had that 420 hp V8 a few years back, haven't done anything with it since, the styling is boring and bland.  How hard is it to turbo an engine?  Turbo the VQ V6 and put 2 turbos on that V8.  Also no halo car, no flagship car, 1 hybrid that no one buys.  Poor product planning, no clear brand image, inconsistent marketing all left them drifting aimlessly.  And Johan is bringing that expertise to Cadillac, let's see if he learned anything.

    Plus keep in mind that Japan is all about being a team player and not rocking the boat. Most employees would go along with their boss who says this is awesome, the best, etc. I doubt anyone was willing to rock the boat and go against the upper executives who seem to be fine with the style, name, ultra conservative blah style of forgettable auto's.

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    Speaking of Infinitis, my next door neighbor had a deep maroon '13 QX56 for the last two years, it disspeared a month ago or so, replaced by a '15 Cadillac Escalade ESV...which disappeared after 2 weeks and now he's got a black QX80.  

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    Speaking of Infinitis, my next door neighbor had a deep maroon '13 QX56 for the last two years, it disspeared a month ago or so, replaced by a '15 Cadillac Escalade ESV...which disappeared after 2 weeks and now he's got a black QX80.  

    WOW, he must like bland non inspiring autos. :puke:

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    Speaking of Infinitis, my next door neighbor had a deep maroon '13 QX56 for the last two years, it disspeared a month ago or so, replaced by a '15 Cadillac Escalade ESV...which disappeared after 2 weeks and now he's got a black QX80.  

    WOW, he must like bland non inspiring autos. :puke:

     

    His fiancee has a Toyota Sequoia for hauling their kids..I think the Escalade may be his wife's car.    (He has two houses in the neighborhood, he can't divorce his wife as she is the co-owner of his business).

    Edited by Cubical-aka-Moltar
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    Speaking of Infinitis, my next door neighbor had a deep maroon '13 QX56 for the last two years, it disspeared a month ago or so, replaced by a '15 Cadillac Escalade ESV...which disappeared after 2 weeks and now he's got a black QX80.  

    WOW, he must like bland non inspiring autos. :puke:

     

    His fiancee has a Toyota Sequoia for hauling their kids..I think the Escalade may be his wife's car.    (He has two houses in the neighborhood, he can't divorce his wife as she is the co-owner of his business).

     

    WOW, so lives with new girl and still married to wife due to business? Interesting life.

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    I have never understood the motivation to distill an automotive brand down to 2 words. Why box oneself in? And besides that; the exact same car can mean a multitude of things to different folk.

     

    More oversimplification / dumbing down of autos to the consumer, IE : "1/A/1A" means entry level, etc etc.

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    I have never understood the motivation to distill an automotive brand down to 2 words. Why box oneself in? And besides that; the exact same car can mean a multitude of things to different folk.

     

    More oversimplification / dumbing down of autos to the consumer, IE : "1/A/1A" means entry level, etc etc.

    Today's marketing BS.

    Today's view that the brand is the focus more than the model.

     

    Eldorado is less than Cadillac. Cadillac is the key...

     

    1950s.

    - What do you drive?

    >Eldorado.

    - WOW! Just like Elvis!

    ( And everybody knew that not only an Eldorado was a Caddy, but they knew what was under the hood!)

     

    Today

    - What do you drive?

    > A Bimmer. Dont know what kind, but its a BMW.

    - I hear ya. Does it have the V6?

    >Na, its the V4...good on gas.

    Edited by oldshurst442
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    I used to work with a guy that thought his BMW 540 had a V4 because it was a 540...

    A very real anecdote that represents my view quite accurately.

     

    Im sure he is glad to not have gone for the 535...a 3 cylinder powering a big car like that might have him questioning the slogan Ultimate Driving Machine.

     

    And I take it in Europe, in 1994, the 525 was a 2 cylinder two stroke. Or is that a 5 stroke because of the 5 at the end of the 525?

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    ^ This is EXACT example of which I speak : dumbing things down to 1 or 2 (or 3) number/letters…. yet, incredibly, people are STILL confused! Does that mean OEMs should spoon-feed consumers with grade-school level advertising to 'splain' each of their 'systems'? I, for one, say NO!!" I say; give them "Eldorado" and let them sink or swim, as they may. But the current prevailing system only makes the (clueless) consumers AND the OEMs look like dolts.

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    These true stories of Break My Wallet owners shed so much light on the level of fakery that permeates that whole culture.

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      Infiniti Q70
      451
       
      682
       
      -33.9
       
      4,946
       
      6,986
       
      -29.2
      Infiniti QX30
      723
       
      0
       
      N/A
       
      1,046
       
      0
       
      N/A
      Infiniti QX50
      1,106
       
      989
       
      11.8
       
      13,505
       
      3,107
       
      334.7
      Infiniti QX60
      2,929
       
      3,669
       
      -20.2
       
      33,996
       
      33,047
       
      2.9
      Infiniti QX70
      371
       
      480
       
      -22.7
       
      4,433
       
      4,430
       
      0.1
      Infiniti QX80
      1,214
       
      1,206
       
      0.7
       
      13,008
       
      11,738
       
      10.8
      Total Car
      4,865
       
      4,799
       
      1.4
       
      41,995
       
      54,389
       
      -22.8
      Total Truck
      6,343
       
      6,344
       
      0.0
       
      65,988
       
      52,322
       
      26.1
       
       
       
       
       
       
       
       
       
       
       
       
      NISSAN GROUP
      OCTOBER
       
      OCTOBER
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2016
       
      2015
       
      % chg
       
      2016
       
      2015
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      TOTAL VEHICLE
      113,520
       
      116,047
       
      -2.2
       
      1,296,544
       
      1,238,535
       
      4.7
      Total Car
      54,836
       
      63,240
       
      -13.3
       
      690,403
       
      708,972
       
      -2.6
      Total Truck
      58,684
       
      52,807
       
      11.1
       
      606,141
       
      529,563
       
      14.5
      Selling days
      26
       
      28
       
       
       
      255
       
      257
       
       
       
    • By William Maley
      Nissan Group reports September 2016 U.S. sales
      NASHVILLE, Tenn. – Nissan Group today announced total U.S. sales for September 2016 of 127,797 units, an increase of 5 percent over the prior year and a September record.
      Nissan highlights:
      Nissan division sales set a September record with sales 116,384, up 4 percent. Overall sales of Nissan crossovers, trucks and SUVs set a September record, up 20 percent. Sales of the Rogue crossover set a September record with sales 26,459, up 6 percent. Sales of the Murano crossover set a September record with sales 7,536, up 46 percent. Sales of the Frontier pickup truck increased 65 percent to 7,596. Nissan Maxima sales climbed to 6,569, up 70 percent.  
      NISSAN DIVISION
      SEPTEMBER
      SEPTEMBER
      Monthly
      CYTD
      CYTD
      CYTD
      2016
      2015
      % chg
      2016
      2015
      % chg
      Nissan Division Total
      116,384
      111,562
      4.3
      1,086,249
      1,026,920
      5.8
      Versa
      11,553
      18,053
      -36.0
      106,455
      109,832
      -3.1
      Sentra
      13,670
      14,196
      -3.7
      169,476
      154,270
      9.9
      Cube
      0
      24
      -100.0
      15
      912
      -98.4
      Altima
      25,031
      24,224
      3.3
      242,321
      262,424
      -7.7
      Maxima
      6,569
      3,871
      69.7
      49,376
      26,801
      84.2
      LEAF
      1,316
      1,247
      5.5
      9,238
      13,630
      -32.2
      Juke
      947
      2,108
      -55.1
      16,214
      21,462
      -24.5
      370Z
      513
      573
      -10.5
      4,805
      5,882
      -18.3
      GT-R
      82
      38
      115.8
      537
      929
      -42.2
      Total Car
      59,681
      64,334
      -7.2
      598,437
      596,142
      0.4
      Frontier
      7,596
      4,617
      64.5
      69,388
      47,261
      46.8
      Titan
      2,484
      1,078
      130.4
      10,974
      9,521
      15.3
      Xterra
      0
      766
      -100.0
      38
      10,012
      -99.6
      Pathfinder
      8,028
      6,203
      29.4
      59,111
      62,997
      -6.2
      Armada
      1,712
      841
      103.6
      8,083
      9,799
      -17.5
      Rogue
      26,459
      25,064
      5.6
      241,619
      213,207
      13.3
      Murano
      7,536
      5,166
      45.9
      60,782
      44,900
      35.4
      Quest
      209
      656
      -68.1
      10,055
      7,609
      32.1
      NV
      1,395
      1,437
      -2.9
      13,383
      12,538
      6.7
      NV200
      1,284
      1,400
      -8.3
      14,379
      12,934
      11
      Total Truck
      56,703
      47,228
      20.1
      487,812
      430,778
      13.2
       
      INFINITI
      SEPTEMBER
      SEPTEMBER
      Monthly
      CYTD
      CYTD
      CYTD
      2016
      2015
      % chg
      2016
      2015
      % chg
      Infiniti Total
      11,413
      10,220
      11.7
      96,775
      95,568
      1.3
      Infiniti Q40
      0
      155
      -100.0
      59
      8,503
      -99.3
      Infiniti Q50
      4,359
      3,557
      22.5
      31,163
      31,603
      -1.4
      Infiniti Q60
      497
      258
      92.6
      1,413
      3,180
      -55.6
      Infiniti Q70
      402
      622
      -35.4
      4,495
      6,304
      -28.7
      Infiniti QX30
      249
      0
      N/A
      323
      0
      N/A
      Infiniti QX50
      1,215
      263
      362.0
      12,399
      2,118
      485.4
      Infiniti QX60
      3,126
      3,845
      -18.7
      31,067
      29,378
      5.7
      Infiniti QX70
      363
      476
      -23.7
      4,062
      3,950
      2.8
      Infiniti QX80
      1,202
      1,044
      15.1
      11,794
      10,532
      12.0
      Total Car
      5,258
      4,592
      14.5
      37,130
      49,590
      -25.1
      Total Truck
      6,155
      5,628
      9.4
      59,645
      45,978
      29.7
       
      NISSAN GROUP
      SEPTEMBER
      SEPTEMBER
      Monthly
      CYTD
      CYTD
      CYTD
      2016
      2015
      % chg
      2016
      2015
      % chg
      TOTAL VEHICLE
      127,797
      121,782
      4.9
      1,183,024
      1,122,488
      5.4
      Total Car
      64,939
      68,926
      -5.8
      635,567
      645,732
      -1.6
      Total Truck
      62,858
      52,856
      18.9
      547,457
      476,756
      14.8
      Selling days
      25
      25
       
      229
      229
       
    • By William Maley
      Nissan Group reports August 2016 U.S. sales

      NASHVILLE, Tenn. – Nissan Group today announced total U.S. sales for August 2016 of 124,638 units, a decrease of 6.5 percent over the prior year.
      Nissan highlights:
      Overall sales of Nissan crossovers, trucks and SUVs set an August record, up 19 percent. Sales of the Rogue crossover set an August record with sales 32,979, up 19 percent. Sales of the Murano crossover set an August record with sales 7,482, up 29 percent. Sales of the Frontier pickup truck increased 162% to 9,537. Nissan Maxima sales climbed to 6,064, up 43 percent.  
      NISSAN DIVISION
      AUGUST
      AUGUST
      Monthly
      CYTD
      CYTD
      CYTD
       
      2016
      2015
      % chg
      2016
      2015
      % chg
       
       
       
       
       
       
       
      Nissan Division Total
      114,199
      122,716
      -6.9
      969,865
      915,358
      6.0
      Versa
      10,585
      14,875
      -28.8
      94,902
      91,779
      3.4
      Sentra
      14,256
      15,662
      -9.0
      155,806
      140,074
      11.2
      Cube
      0
      46
      -100.0
      15
      888
      -98.3
      Altima
      19,646
      32,327
      -39.2
      217,290
      238,200
      -8.8
      Maxima
      6,064
      4,250
      42.7
      42,807
      22,930
      86.7
      LEAF
      1,066
      1,393
      -23.5
      7,922
      12,383
      -36.0
      Juke
      1,143
      2,360
      -51.6
      15,267
      19,354
      -21.1
      370Z
      590
      635
      -7.1
      4,292
      5,309
      -19.2
      GT-R
      88
      65
      35.4
      455
      891
      -48.9
      Total Car
      53,438
      71,613
      -25.4
      538,756
      531,808
      1.3
      Frontier
      9,537
      3,645
      161.6
      61,792
      42,644
      44.9
      Titan
      1,248
      1,268
      -1.6
      8,490
      8,443
      0.6
      Xterra
      2
      1,132
      -99.8
      38
      9,246
      -99.6
      Pathfinder
      5,794
      7,054
      -17.9
      51,083
      56,794
      -10.1
      Armada
      514
      891
      -42.3
      6,371
      8,958
      -28.9
      Rogue
      32,979
      27,665
      19.2
      215,160
      188,143
      14.4
      Murano
      7,482
      5,800
      29.0
      53,246
      39,734
      34.0
      Quest
      327
      658
      -50.3
      9,846
      6,953
      41.6
      NV
      1,431
      1,389
      3.0
      11,988
      11,101
      8.0
      NV200
      1,447
      1,601
      -9.6
      13,095
      11,534
      14
      Total Truck
      60,761
      51,103
      18.9
      431,109
      383,550
      12.4
      North American produced
      96,585
      101,906
      -5.2
      719,807
      773,037
      -6.9
      Car
      62,394
      68,507
      -8.9
      467,110
      505,363
      -7.6
      Truck
      34,191
      33,399
      2.4
      252,697
      267,674
      -5.6
      Import
      25,945
      20,810
      24.7
      135,859
      142,321
      -4.5
      Car
      2,342
      3,106
      -24.6
      18,208
      26,445
      -31.1
      Truck
      23,603
      17,704
      33.3
      117,651
      115,876
      1.5
       
      INFINITI
      AUGUST
      AUGUST
      Monthly
      CYTD
      CYTD
      CYTD
       
      2016
      2015
      % chg
      2016
      2015
      % chg
       
       
       
       
       
       
       
      Infiniti Total
      10,439
      10,635
      -1.8
      85,362
      85,348
      0.0
      Infiniti Q40
      0
      264
      -100.0
      59
      8,348
      -99.3
      Infiniti Q50
      3,745
      3,839
      -2.4
      26,804
      28,046
      -4.4
      Infiniti Q60
      169
      311
      -45.7
      916
      2,922
      -68.7
      Infiniti Q70
      439
      626
      -29.9
      4,093
      5,682
      -28.0
      Infiniti QX30
      74
      0
      N/A
      74
      0
      N/A
      Infiniti QX50
      1,200
      241
      397.9
      11,184
      1,855
      502.9
      Infiniti QX60
      3,268
      3,995
      -18.2
      27,941
      25,533
      9.4
      Infiniti QX70
      283
      273
      3.7
      3,699
      3,474
      6.5
      Infiniti QX80
      1,261
      1,086
      16.1
      10,592
      9,488
      11.6
      Total Car
      4,353
      5,040
      -13.6
      31,872
      44,998
      -29.2
      Total Truck
      6,086
      5,595
      8.8
      53,490
      40,350
      32.6
       
      NISSAN GROUP
      AUGUST
      AUGUST
      Monthly
      CYTD
      CYTD
      CYTD
       
      2016
      2015
      % chg
      2016
      2015
      % chg
       
       
       
       
       
       
       
      TOTAL VEHICLE
      124,638
      133,351
      -6.5
      1,055,227
      1,000,706
      5.4
      Total Car
      57,791
      76,653
      -24.6
      570,628
      576,806
      -1.1
      Total Truck
      66,847
      56,698
      17.9
      484,599
      423,900
      14.3
      Selling days
      26
      26
       
      204
      204
       
    • By William Maley
      Nissan Group reports July 2016 U.S. sales
       
      NASHVILLE, Tenn. – Nissan Group today announced total U.S. sales for July 2016 of 132,475 units, an increase of 1 percent over the prior year, setting a July record.
       
      Nissan highlights:

      Nissan Division finished July with 122,530 sales, up 2 percent, setting a July record.
      Sales of the Nissan Versa increased 19 percent to 11,856.
      Nissan Maxima sales climbed to 5,990, up 44 percent.
      Overall sales of Nissan crossovers, trucks and SUVs set a July record, up 16 percent.
      Sales of the Rogue crossover set a best month ever record with sales 33,298, up 33 percent.
      Sales of the Murano crossover increased 15 percent to 6,271.
      Sales of the Frontier pickup truck increased 73% to 7,244.





      NISSAN DIVISION



      JULY



      JULY



      Monthly



      CYTD



      CYTD



      CYTD





       



      2016



      2015



      % chg



      2016



      2015



      % chg





      Nissan Division Total



      122,530



      120,439



      1.7



      855,666



      792,642



      8.0





      Versa



      11,856



      9,949



      19.2



      84,317



      76,904



      9.6





      Sentra



      18,536



      18,511



      0.1



      141,550



      124,412



      13.8





      Cube



      0



      52



      -100.0



      15



      842



      -98.2





      Altima



      24,949



      33,842



      -26.3



      197,644



      205,873



      -4.0





      Maxima



      5,990



      4,175



      43.5



      36,743



      18,680



      96.7





      LEAF



      1,063



      1,174



      -9.5



      6,856



      10,990



      -37.6





      Juke



      1,568



      2,347



      -33.2



      14,124



      16,994



      -16.9





      370Z



      722



      673



      7.3



      3,702



      4,674



      -20.8





      GT-R



      52



      66



      -21.2



      367



      826



      -55.6





      Total Car



      64,736



      70,789



      -8.6



      485,318



      460,195



      5.5





      Frontier



      7,244



      4,194



      72.7



      52,255



      38,999



      34.0





      Titan



      1,143



      1,126



      1.5



      7,242



      7,175



      0.9





      Xterra



      0



      1,196



      -100.0



      36



      8,114



      -99.6





      Pathfinder



      5,530



      7,802



      -29.1



      45,289



      49,740



      -8.9





      Armada



      606



      878



      -31.0



      5,857



      8,067



      -27.4





      Rogue



      33,298



      25,081



      32.8



      182,181



      160,478



      13.5





      Murano



      6,271



      5,459



      14.9



      45,764



      33,934



      34.9





      Quest



      712



      895



      -20.4



      9,519



      6,295



      51.2





      NV



      1,510



      1,526



      -1.0



      10,557



      9,712



      8.7





      NV200



      1,480



      1,493



      -0.9



      11,648



      9,933



      17





      Total Truck



      57,794



      49,650



      16.4



      370,348



      332,447



      11.4





      INFINITI



      JULY



      JULY



      Monthly



      CYTD



      CYTD



      CYTD





       



      2016



      2015



      % chg



      2016



      2015



      % chg





      Infiniti Total



      9,945



      10,433



      -4.7



      74,923



      74,713



      0.3





      Infiniti Q40



      1



      407



      -99.8



      59



      8,084



      -99.3





      Infiniti Q50



      2,805



      3,807



      -26.3



      23,059



      24,207



      -4.7





      Infiniti Q60



      62



      319



      -80.6



      747



      2,611



      -71.4





      Infiniti Q70



      507



      572



      -11.4



      3,654



      5,056



      -27.7





      Infiniti QX50



      1,360



      182



      647.3



      9,984



      1,614



      518.6





      Infiniti QX60



      3,701



      3,760



      -1.6



      24,673



      21,538



      14.6





      Infiniti QX70



      242



      310



      -21.9



      3,416



      3,201



      6.7





      Infiniti QX80



      1,267



      1,076



      17.8



      9,331



      8,402



      11.1





      Total Car



      3,375



      5,105



      -33.9



      27,519



      39,958



      -31.1





      Total Truck



      6,570



      5,328



      23.3



      47,404



      34,755



      36.4





      NISSAN GROUP



      JULY



      JULY



      Monthly



      CYTD



      CYTD



      CYTD





       



      2016



      2015



      % chg



      2016



      2015



      % chg





      TOTAL VEHICLE



      132,475



      130,872



      1.2



      930,589



      867,355



      7.3





      Total Car



      68,111



      75,894



      -10.3



      512,837



      500,153



      2.5





      Total Truck



      64,364



      54,978



      17.1



      417,752



      367,202



      13.8





      Selling days



      26



      26



       



      178



      178



       





       

      # # #

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